Reflective Essay on FCTG Customer Sales Experience

Assessment 2 Reflective Essay

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Reflective Essay is a way of writing through which the writer explains certain experience
of personal life by sharing of the thoughts over the event. FCTG (Flight Centre Travel Group is a
travel agency in Australia, having its headquarters in Brisbane. Sales strategies are used by the
agency to enhance the sales performance. These are important as it helps companies to expand or
grow the current share of customers’ earnings that is spent by them over the products or services
of such business.
The act of selling in which the sales representatives personally interacts with the potential
clients with purpose of undertaking a sales transaction is known as personal selling. This the
most common of sales generation in travel and tourism sector. Consumer Behaviour is the study
of all the parties and individuals that are related to the effective disposal of business offerings to
the end customer. The current essay will be based on reflection upon the role play of FCTG
customer sales experience.
MAIN BODY
The area that is considered undoubtedly the most researched in the travel industry is the
consumer behaviour. It plays an important role in my job role to initiate a client in making his
decision to purchase the products of the Flight Centre Travel Group. There are various
techniques that are used by the agency for the purpose of generation of sales. These are
advertising, personal selling, sales promotion, and maintaining effective customer relations.
There are various personal selling strategies that I use for the purpose of making a successful sale
(Font and et.al., 2021). Consumer behaviour is consisting of the emotions, preferences and
attitudes of the consumers. I feel that the most effective way of making the offerings of agency
as the most preferred choice for the clients is by describing them the benefits of these to them in
the best way that attracts such consumers the most.
Encouraging a conversation is another effective strategy that I use. This particular
strategy is used by me in the current customer sales experience. I started by asking the client
how is she today. It is the most general thing that can be asked to get knowing about the day
client have been going through. This helps in understand what will be their potential behaviour
during the entire selling session. I continued conversation with the client by asking various other
questions to help me in selecting the travel package that will be effective in meeting the
requirements they have. Asking the number of people, they are looking to have along in their