Feasibility Analysis and Event Planning.

Feasibility Analysis and Event
Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types of corporate focused events.........................................................................1
P2 Differences among corporate and leisure events.................................................................2
TASK 2............................................................................................................................................4
P3 Various form of corporate events along with the way through which they accomplish their
objectives....................................................................................................................................4
TASK 3............................................................................................................................................5
P4 Numerous ways to determine audience ................................................................................5
P5 Important factors for study of corporate event feasibility.....................................................6
TASK 4............................................................................................................................................7
P6 Corporate event plan .............................................................................................................7
P7 Planning and promotion of corporate event ..........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Event planning is defined as a procedure in which management of projects like
convention, team building activity, trade show, convention or party takes place. In order to
assure successful event planning, effective execution of five stages named research, design,
planning, coordination and evaluation are required to be undertaken (Mudkhana, 2020).
Customer satisfaction plays crucial role, so it is essential to organize facilities like entertainment,
décor, promotional material, catering, equipment, transportation, special guests in more efficient
way. Successful event planning include activities like selection and reservation of event sites,
budgeting, development of theme, management of risk, acquiring permits and more. The aim of
this report is to gain an insight into the concept of event planning and management with the help
of application of these activities within a company.
Report is conducted on Luxury Bespoke Events, this entity is offering their services as a
leading event design and production companies within London provinces (LUXURY BESPOKE
EVENTS. 2020). Respective entity is offering their customers with highly experienced services
by producing as well as designing spectacular private and corporate parties. Report include
formative discussions upon various range of corporate focused events, differentiation between
leisure and corporate events, different criteria as to determine audience for new corporate event
and plan for corporate event. Lastly this report also includes formative set of procedures that are
undertaken for planning as well as promotion of corporate event.
TASK 1
P1 Different types of corporate focused events
Corporate focused event is defined as those functions that mainly include value,
professionalism and safety when an event gets organized within organisation. Different types of
corporate events that are being further elaborated below:
Sales meeting:
Sales meeting is basically undertaken that mainly revolves around discussions that takes
place for services and products’ matters. It has been evaluated that this form of meetings takes
place as to duly recognise sales professionals’ accomplishments. In context with Luxury
Bespoke Events, for successful sales meetings manager can hire impersonator or performing
artist such as comedian as to light up of individuals or employees after conducting whole
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discussions upon subjected topic. This will not only allows entity to satisfy their sales employees
or individual but can also ensure continuous growth of sales ratio.
Exhibition:
Exhibitions are defined as trade shows that are being duly attended by entities. By
undertaking exhibitions organisations aim towards increasing their brand image in order to
enhance their overall competitive advantages comparatively to other competitors. Luxury
Bespoke Events manager can increase effectiveness of their exhibition by taking advantage of
graphics, gadgets like Oculus Rift, virtual reality headset and other memorable experience in
order make significant improvement in ROI. However, in order to gain maximum advantages
and accomplish common goal of exhibition it is essential for respective organisation to make an
action plan and create lead collection system with outstanding design and immediate follow up.
Product launch:
Product launch events are being organized with an aim to demonstrate services as well as
products. Along with this, in these events hosts communicate features and benefits of services
and products among stakeholders and shareholders. It is one of the most effective form of event
with the help of which organisation can increase excitements within shareholders, customers and
employees towards organisational offerings. In terms with Luxury Bespoke Events, manger by
undertaking significant advantage of Virtual reality as well as AR techniques can maximise
event attendees experience in a magnificent manner. Along with this, by serving individual
within events with exotic range of casual dining and food options their overall level of
satisfaction can be effectively increase, it further lead towards ensuring more competitiveness
against rivals.
P2 Differences among corporate and leisure events
Leisure and corporate event plays crucial role in event management, this makes event
managers to conduct all the associated activities in prominent and efficient manner as to fulfil
objectives or events. However, it has been evaluated both the form of events differ from each
other as they have different set of goals, motives and objectives. Mentioned below formative
differentiation is being conducted between leisure and corporate events.
Leisure event Corporate event
 In these form of events main activities  Corporate events mainly involves
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