Feasibility Analysis and Event Planning

Feasibility Analysis
and Event Planning
1

Table of Contents
Introduction.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK1.............................................................................................................................................3
P1 Explain various corporate focussed events...............................................................3
P2 Discuss the difference between corporate and leisure events...............................5
TASK 2............................................................................................................................................5
P3 Explain different type of corporate events and how they meet different strategic
focus and goal......................................................................................................................5
TASK 3............................................................................................................................................7
P4 Discuss how to identify the potential audience for a new corporate event...........7
P5 Discuss various elements of feasibility study for a corporate event......................8
TASK...............................................................................................................................................9
P6 Prepare a plan for a corporate event by applying essential planning and
promotional principles.........................................................................................................9
P7 Evaluation of the process of planning and promotion of corporate event..........10
CONCLUSION.............................................................................................................................10
REFERENCES..............................................................................................................................11
2

Introduction
Main aim of this report is to better understand the concept of analysing feasibility and event
planning. Feasibility analysis help an event manager to build up on the information which is
acquired from the clients, effectively analysis various ideas for an event and select the best idea
for the event (Al, and Awasthi, 2018). The biggest advantage of feasibility analysis is that it will
assist in identifying that weather the event manager will be able to fulfil the requirements or
expectations of their clients. The primary aim of feasibility analysis is to find out that the
particular event will be profitable for company or not and is that event would achieve its
objective for the clients or not. A good planning of event will be a time consuming process but it
brings many benefits for the client and the event organisation. Without effective planning
members of event organisation have no idea related to its objective and also not able to
measure the success. For this report Banks Sadler event Management Company is taking into
consideration. It is an industry leading events agency with office in Landon. It provide an in-
house meeting management and creative event consulting services. This report will include
different corporate focussed events and a comparison between corporate and leisure events.
Other than this it include different type of corporate events and various criteria for identifying
potential audience for new corporate event. This report will include key elements of feasibility
study, a plan for corporate event and process of corporate event.
MAIN BODY
TASK1
P1 Explain various corporate focussed events.
Event- It refers to an activity which is planned for a special purpose and usually involve
a lot of people. There are various types of events which are discussed below:
Virtual events- It refers to a large, multi-session online event that often features like
webinars and webcasts. In other words it can b say that it is an online event that involve a large
number of people who are interacting in a virtual environment rather that a physical location.
They are highly interactive as they often aim to create as similar experience as possible to their
physical counterparts. One of the biggest advantage of this type of event is that it has the ability
to reach a large number of audience as company is not restricted by geography and also it is
beneficial in terms of budget that it does not require more money as compare to physical event.
It includes events like webinars, online classes, interactive performance, summits etc (Basri and
et. al. 2017).
3

Social events- This type of event is organised to get a group of people together away
from business and workplace environment. It can be for the purpose of anniversary and a team-
building night out. This type of event is speak the personal interest of people and tends to
revolve around the likes of eating and entertainment. This type of event include reunions,
themed parties etc.
Fundraising events- It refers to the event which is organised with the objective of
generating funds for an organisation. This type of events are used by charities, non-profits and
school sports clubs. It includes events like auctions, sponsored sporting events, sales, gala
dinners and so on.
Festivals events- It refers to an event in which a festival is an organised series of
events or performance surrounding the same themes such as music, food etc. This type of
event are take place in one space such as a field or park. This type of events includes music
festivals, food festivals etc.
Community events- This type of events are designed to bring the people of community
together and create a positive change. Main objective of this type of event is to build a
relationship between groups of people. This type of events will include street parties, swap shop
etc.
In context of selected company it focus on the corporate type of events in which it plan
and organised events for company conference, meetings etc. in context of selected company
various corporate events are mention below for better understanding:
Corporate events- This type of event are organised or planned for bringing the employees,
clients, media and public together. This type of events are organised of organisations for update
and providing information about the development of company. In context of selected company
various types of corporate events are discussed below:
Sales meeting- This type of events are organised by company as meeting of their team
members are essential for business. Main objective of this event is to discuss about the
strategies, goals and future development which will be possible through increasing sales. In
context of selected company, they provide a good environment to their clients so that they can
better discuss the strategies (Bloom and et. al. 2017).
Product launch- This type of events are organised for a business who wants to launch
their new products or services. Main aim of launching this type of event is to inform the
employees, clients, media about the recent development of company.
4