Feasibility Analysis and Event Planning

This report discusses the feasibility analysis and event planning for a corporate event. It covers determining different corporate events, comparing corporate and leisure events, assessing different types of corporate events, identifying potential audience, examining key elements of feasibility study, and devising a plan for a corporate event.

Feasibility Analysis and
Event Planning

Table of Contents
Introduction................................................................................................................................3
Main Body..................................................................................................................................3
Determine a range of different corporate focussed events.....................................................3
Compare and contrast the difference between corporate and leisure events.........................4
Different types of corporate events and assess how they meet different strategic focus and
goals.......................................................................................................................................5
Different criteria to identify the potential audience for a new corporate event.....................6
Examine the key elements of a basic feasibility study for a corporate event........................7
Devise a plan for a corporate event, applying key planning and promotional principles......8
Process taken for the planning and promotion of a corporate event......................................9
Conclusion................................................................................................................................10
References................................................................................................................................10

Introduction
Event management is basically a procedure of conducting an event for business or
social purpose. It involves the use of business management and skills to execute and make an
effective plan for social or business events. In a corporate, the events are sponsored by the
company itself and try to be more focus on either its clients or employees. Feasibility studies
done by the employees of the company or event manager helps them in identifying the risk of
failure for conducting the event. It majorly helps the event managers in making an effective
decision to execute a plan effectively for conducting the event. The considered event
management company in this report is Banks Sadler. It is the fifth largest agency in the UK
and their production team involves the various video producers, creative producers, graphic
designers and technical managers. In this report, it will discuss about the range of different
corporate focussed events as well as compare and contrast the difference between corporate
and leisure events(Horn and et. al., 2020). The below will also cover the different types of
corporate events and assess how these events encounter diverse strategic focus and goals. The
different criteria to classify the potential audience for a new corporate event and the
examination of the key elements of a basic feasibility study for a corporate event will also
discussed in the below report. At last, it will also cover a plan for a corporate event and then
apply key planning and promotional principles as well as evaluate the procedure taken for the
preparation and promotion of a corporate event.
Main Body
Determine a range of different corporate focussed events
Seminars and conference: - The majority of business events in the companies are
seminars and conferences. Their main goal is to supply guests with up-to-date information on
the industry and the company in question. The seminars are frequently briefer, stand-alone
events that usually last only for a few hours. In the seminars of Banks Sadler, the number of
speakers is usually limited and the participants congregate in one location. Conferences are
conducted with large gatherings in Banks Sadler with having a numerous session. These
conferences can last for few days, which is one of the main reasons they are held in hotels. It
is fairly uncommon for multiple sessions to occur at the same time(Alim and et. al., 2020).
Trade shows: - A trade show is basically a type of business exhibition in which
representatives of an industry, or a specific area of the industry, display and discuss their

brand-new products and services that are about to hit the market. Workshops and lectures are
common at trade exhibitions, as well as plenty of evening networking opportunities in Banks
Sadler. Exhibitors is said to usually pay to have their booth set up, while attendees pay a
modest price to enter the event. Different players interact, collaborate, learn, and choose new
ideas during trade shows. They also the industry trends and prospects as well as keep an eye
on competitor’s actions and connect with customers and clients.
Product launch events: - A product launch is an event that marks the introduction of
a new product to the market. These events are held to build anticipation for a new product
and usually include a high level of production to dazzle the audience. Employees, clients, and
the media are all invited to product launch events to learn about the Banks Sadler latest
advances. The idea is to generate excitement about what's to come among customers and the
media(Aziz and et. al., 2020). A showy introduction of the new product and a statement from
the considered company's side are common at product launch events. There are numerous
opportunities for individuals and the media to get a closer look at the product and ask
questions about it.
Compare and contrast the difference between corporate and leisure events
Major difference between corporate events and leisure events are discussed below: -
Planning time may vary: - Leisure events are considered to be less straightforward
than the small corporate events. Since the organisers usually have a good notion of who will
attend and because their budget is unlikely to be based on sponsorship or ticket sales. There is
no hard and fast rule corporate events might often require even more planning than leisure
ones. However, while designing corporate events, event planners must consider the company
culture as well as the age ranges of the employees and clients who will be attending to ensure
the event's success.
Venues are vital: - Whether a person is organizing a corporate event or a leisure
event choosing a right venue is always important. To do this, the person who are responsible
for conducting the event should think carefully about the number of guests that will attend the
event or how much light and food required as well as some specific amenities such as Wi-Fi.
Corporate event planners may be more concerned with function than with aesthetics, whereas
Leisure event planners who must sell the relevance of their event to outsiders(Cutler., Albert,
and White., 2019). They may be more concerned with how smooth and beautiful a venue

looks. Organizers must set aside enough time and resources to choose the ideal venue that
matches the tone of the event, regardless of the type of event.
Corporate events are limited to specific guests but Leisure events are open for
everyone: - The guests at a corporate event are normally the company's workers or clients,
whereas leisure events are usually available to anybody who buys a ticket or registers
manually at a specific location or from online website. When promoting a Leisure event,
event planners must make sure that they reach their target demographic because no one wants
to spend time and money arranging an event that is then cancelled due to a lack of attendance.
Marketing is different for both corporate and leisure events: - Marketing in a
corporate event is usually about advertising about the company in a display. But marketing is
frequently additional widespread in the leisure event. The corporate event is mere for the
employees or staffs of the company or a specific guest list for the marketing is needed. In
leisure event, the event planners create more tailored advertising on various platforms in
order to reach to the target audience(Das., Dash, and Nayak., 2022).
Different types of corporate events and assess how they meet different strategic focus
and goals
In the below paragraphs it has been discussed about how different types of events that
are discussed in the above report such as product launch market, trade show etc. helps the
companies to meet their goals.
Product launch event help the companies to let know all the media, clients and
employees about their recent development in their firms. This event majorly help the
companies to create awareness about their new product or service which moreover enables
them to get a significant success of the new product. This event helps the company to
generate a large amount of profit just after the launch of the product. This usually happens
due to the event because in the event it has shown that all the features or specifications of the
product or service. This event provides an idea to the target customer about to consider this
product or purchase this product or not(Denholm., and et. al., 2021).
Seminars and conference are the very usual event in an organization and the purpose
of conducting these seminars and conferences is basically to provide the relevant and new
data to the guests. These both events help the company to let known to the general public and
the employees about the changes in the workplace or in conducting the operations. These
events also create awareness about the company service and product in the marketplace and

make the general audience to get an understanding about the same service and product. These
events help the company to reach the goal of informing all the employees and general
audience about the new and relevant information.
Trade shows are conducted by the companies in order to showcase their service or
product to a large number of audiences. This event enables an organization to make a
significant marketing or promotion about the company service or product that they offer to
their target customers. In these type of event, various members of a specific business come
together to conduct a discussion in order to engage in healthy competition in the upcoming
days. This event helps the firms to let about the people that are doing the same business and
makes it able to find a creative way to go ahead them.
Different criteria to identify the potential audience for a new corporate event
By looking at the competition: - The considered event management company Banks
Sadler must focus and analyse the events of the competitors that has a similar product or
service. It will help the management company to easily get to know about the target audience
and then reach out to them(Liang., Wang, and Zhang., 2021).
This can also be done by conducting an analysis of the whole rivalry companies like by
ascertain the contents that they upload in their social media platforms. These contents will
give a kind of idea about the type of audience as well as by examining the comments on their
contents can also give an idea about the target customers.
By asking the colleagues in the event industry: - Sometimes situations arises where
the Banks Sadler did not know about the target audience of a particular industry. In this kind
of situation, Bank Sadler must find out about the event management company who has
conducted this type of event and get an understanding about the target customers.
By creating an attendee persona profile: - Creation of attendee persona is
considered as a vital and useful for the companies like Banks Sadler to know about the target
audience. This persona profile will help the management company to conduct the event more
effective and impactful. It enables the management company to get to know about the likes
and dislikes of the audience. With the help of this persona profile, Banks Sadler can
determine their target audience according to the type of event that is going to happen(Jalilian.,
Kaaroubi, and Ghaderi., 2019). If the event is about finance, then through the persona profile, it
will give an understanding to the management company about the audiences who likes

finances. This makes it able for the event management company to target them and then
invite the same people for attending the event.
By sending a survey to your mailing list:- Mailing list is basically a list that
involves a collection of names that can be used by Banks Sadler to ask them usual questions
that makes it able to identify the potential customers. The questions that can be asked are
written below: -
 What type of drinks and foods would an attendee be interested in?
 What will the attendee like to see speak or perform?
 What makes the attendee excited about the event?
Examine the key elements of a basic feasibility study for a corporate event
Staffing feasibility: - The human resources of this event management company that
is Banks Sadler must think and make an effective plan about recruiting the best staffs from
the director of event to the staffs who will serve the food at stall. It is vital to determine
whether the organisation has or will have enough staff to complete all event management
tasks. If no one is willing to volunteer as an event director, or if no one with relevant
experience is available at a reasonable price, it must be anticipated that the organisation will
not be successful in staging the event(Peng., and et. al., 2021).
Funding feasibility: - This feasibility study must be able to accurately anticipate the
financial consequence of conducting an event. This requires creating a budget that lists all
expected income as well as all known costs. When predicting potential revenues, it is critical
that organisers of Banks Sadler be as realistic as possible. It's also critical to make sure that
all costs are included.
Time feasibility: - A lot of important elements influence whether there is enough
time to make all of the necessary plans and arrangements to organise a spectacular event. The
following are the two most crucial factors:
 the ability to reserve a venue for conducting the event
 the need to provide adequate warning to participants
Venues must be reserved months in advance, whether they be ovals, sports centres, theatres,
pools, or other types of facilities. The most popular venues can sometimes be reserved up to a
year in advance. This has a direct impact on whether or not an event may be staged. An event
cannot be planned until the hosting organisation has secured a venue(Tang., and et. al., 2021).

Risk feasibility: - The hazards of hosting events for the organisers of Banks Sadler
should be assessed and recognised. The organisers must have a reasonable amount of faith
that:
 There will be no unforeseen damage or loss to the venue or equipment.
 There are contingency procedures in place to safeguard everyone's safety and well-
being.
 Injury risk is kept to a minimum as much as practicable.
 As a result of the event, the organization's mission will be enhanced.
Devise a plan for a corporate event, applying key planning and promotional principles
Consider the date for the event: - The team of Banks Sadler must do a group
discussion or analysis and came up with a date is the most crucial thing and first step of
conducting an event. The date must be considered according to need of target audience if the
target audience are foreign people, then the date of the event can not be put just after few
days. The date must pin down after a significant amount of day so that they can come to
attend the event.
Selecting the perfect event venue: - Choosing a right venue according to the event
going to happen is also a crucial task to perform by the event management team of Banks
Sadler. The most important factors that a person has to keep in mind at the time of selecting
the venue are the budget for conducting the event, the number of guests, appropriate food and
drinks will be there or not etc(Bouffard., and et. al., 2018).
Consulting the budget: - Every event has a cost that occurs and priorly making an
effective plan in relation to the budget of event is the vital thing for an event manager of
Banks Sadler. This budget will only decide the ambience of the event because the more the
ambience of the event the more money it takes.
Defining the objective for the event: - The management team of Banks Sadler must
make a proper objective for the event. In this objective, it basically includes the way event is
going to handle by the event management company and the goals that the same company has
to achieve by providing excellence service to the customers(Polotski., Kenne, and Gharbi.,
2019).
Deciding on how to differentiate yourself: - The event conducted by the Banks
Sadler must think out of box and provide the same service in a very unique. The event should

be not typical like all the event management does it, the whole event should have some
additional factors. This makes the considered event management company that is Banks
Sadler very unique and different from their rivalry companies.
Using trusted service providers: - Banks Sadler should have an access of the
networks or companies that provide excellence service to their customers. For an example, in
some events music are present so the event management company should have a network
with some bands who can perform at the venue of the event.
Having great food for the event: - In most of the event, foods are compulsory as
well as thing. So, in order to provide a best food to the attendees of the event by the Banks
Sadler. They have to make a connection or relationship with the company who offers best
food to their customers. This food is only what makes the attendees of the event more
delightful and feel them comfortable(Na, and Banerjee., 2019).
Process taken for the planning and promotion of a corporate event
The whole procedure of the plan of a corporate is divide on the three parts such as
pre-event planning, on the day of the event and post event touch up. The whole process of
making an effective plan by Banks Sadler is discussed below: -
Pre event planning
 The first step in the plan of any event is to set the goals and objectives. It involves the
activities that are going to happen in the event.
 After making the goals and objectives, the next step is to create a budget for the
execution of the event. It basically helps in minimizing the cost and negotiating the
price for the resources.
 At this step, it is the time for the event management company to make a guest list
according to want of the company and their desired customers. It makes the event to
be more effective and impactful(Harmann., Glaab, and Kaul., 2022).
 The next step is to choose a location for the conduction of event.
 After setting up the location, the next step is to start making all the arrangements that
are needed for the event.
On the day of event
 After the pre-event planning ends the real works starts at this step. Here the event
management team company has to keep the track of goals, budget and goals.

 The next step is to encourage the participation in the event and enables them to do
more fun and enjoy.
Post event touch up
 This is the last step of the whole process of event and it involves the follow up after
the event has happened. Majorly, the work here is to thanks all the person who has
attended the event through emails or messages.
Conclusion
From the above report, it has been concluded that event management company plays a
vital in making an effective event for the companies or for general purpose. The different
types of corporate event and the major difference between corporate and leisure are fully
explained in the above report. The different elements to determine the target customers for an
event as well as the procedure of planning an event are also discussed in the above report. It
has been analysed that there is roundabout eight stages in the process of event(Rouhanizadeh.,
Kermanshachi, and Dhamangaonkar., 2020).
References
Books and journals
Alim, M.A., and et. al., 2020. Feasibility analysis of a small-scale rainwater harvesting
system for drinking water production at Werrington, New South Wales,
Australia. Journal of Cleaner Production, 270, p.122437.
Aziz, A.S., and et. al., 2020. Feasibility analysis of grid-connected and islanded operation of
a solar PV microgrid system: A case study of Iraq. Energy, 191, p.116591.
Bouffard, S.C., and et. al., 2018. Discrete-event simulation modeling unlocks value for the
Jansen potash project. Interfaces, 48(1), pp.45-56.
Cutler, E.M., Albert, M.R. and White, K.D., 2019. A low-cost shoreline dynamic simulation
model for proposed beach nourishment and dune construction: Introducing a new
feasibility analysis tool. Journal of Coastal Research, 35(4), pp.907-919.
Das, I.P., Dash, S.P. and Nayak, R., 2022. Feasibility of Post-Cyclone Portable Relief
Shelter: Case of Odisha. In Resilient Infrastructure (pp. 55-70). Springer, Singapore.
Denholm, P., and et. al., 2021. The challenges of achieving a 100% renewable electricity
system in the United States. Joule, 5(6), pp.1331-1352.
Harmann, D., Glaab, J. and Kaul, R., 2022. New Concepts to Improve Mobility by
Digitization and Virtualization: An Analysis and Evaluation of the Technical
Feasibility. In Intelligent Transport Systems: 5th EAI International Conference,

INTSYS 2021, Virtual Event, November 24–26, 2021, Proceedings (p. 26). Springer
Nature.
Horn, D., and et. al., 2020. Prospective feasibility analysis of salvage surgery in recurrent oral
cancer in terms of quality of life. Oral Oncology, 102, p.104580.
Jalilian, N., Kaaroubi, M. and Ghaderi, E., 2019. Feasibility Study of Cultural Event Tourism
Development and Its impact on Seasonal Demand Adjustment of tourist destinations
Case study: Hamadan City. Tourism Management Studies, 14(45), pp.35-56.
Liang, H., Wang, Z. and Zhang, P., 2021, August. Model Reference Event-Triggered
Leaderless Consensus Control for a Class of Multi-agent Systems with Disturbance.
In The International Conference on Applied Nonlinear Dynamics, Vibration and
Control (pp. 947-960). Springer, Singapore.
Na, H.S. and Banerjee, A., 2019. Agent-based discrete-event simulation model for no-notice
natural disaster evacuation planning. Computers & Industrial Engineering, 129,
pp.44-55.
Peng, Y., and et. al., 2021. A systematic literature review on port LNG bunkering
station. Transportation Research Part D: Transport and Environment, 91, p.102704.
Polotski, V., Kenne, J.P. and Gharbi, A., 2019. Joint production and maintenance
optimization in flexible hybrid Manufacturing–Remanufacturing systems under age-
dependent deterioration. International Journal of Production Economics, 216,
pp.239-254.
Rouhanizadeh, B., Kermanshachi, S. and Dhamangaonkar, V.S., 2020, November.
Reconstruction of critical and interdependent infrastructure due to catastrophic
natural disasters: lessons learned. In Construction Research Congress 2020:
Infrastructure Systems and Sustainability (pp. 895-904). Reston, VA: American
Society of Civil Engineers.
Tang, S., and et. al., 2021. Robustness analysis of storm water quality modelling with LID
infrastructures from natural event-based field monitoring. Science of the Total
Environment, 753, p.142007.