logo

Feasibility Study

Assessment of the practicality of a proposed plan or method to determine its feasibility and make a go/no-go decision.

11 Pages789 Words79 Views
   

Added on  2022-12-29

About This Document

This presentation provides a detailed feasibility study for starting a business in the wooden furniture industry. It includes market research and analysis, external factors such as political, economic, social, technological, legal, and environmental factors, as well as Porter's five forces analysis. The presentation also includes financial projections and recommendations for the business.

Feasibility Study

Assessment of the practicality of a proposed plan or method to determine its feasibility and make a go/no-go decision.

   Added on 2022-12-29

ShareRelated Documents
FEASIBILITY STUDY
Feasibility Study_1
EXECUTIVE SUMMARY
The case depicts starting of a business and the factors affecting a new business with
financial projections and the time line to achieve them.
Feasibility Study_2
Description of Product
The business being launched is of wooden furniture comprising of doors, windows and
staircases in a suburban town.
Schedule: To achieve a 30% market share by 2022.
Budget: The budget is to be kept 20000 euros.
Feasibility Study_3
Market Research and Analysis
An STP analysis will clearly represent the demand of product in a particular segment
and the unique features associated with the product.
Segmentation: The furniture industry is quite large and so are its customers. Here
customers which can be segmented are the households, hotels near by and the schools.
Targeting: Since the growth of education industry is fast in the area, schools can be the
target segment for the business requiring furniture in many form.
Positioning: This requires certain unique features to be promoted of the product which
can be the quality of wood used having a considerable guarantee period and at the same
time an impressive look
Feasibility Study_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Effective Global Marketing for IKEA
|14
|3436
|75

Start-up Business Plan for Furniture Industry in UK
|21
|3372
|317

Understanding and Leading Change Assignment - Dwell organisation
|13
|3663
|428

Organizational Strategic Choice - Doc
|5
|688
|140

Significance of Supplies Management
|4
|710
|77

Internal Analysis of IKEA Assignment
|6
|1715
|184