Comparative Analysis of Marketing Strategies of Apple Inc. and Fitbit

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Added on 2022/12/16

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AI Summary

This research compares the marketing strategies of Apple Inc. and Fitbit, specifically analyzing segmentation, targeting, positioning, and the 4P's of marketing mix. It examines the target market, product offerings, distribution channels, pricing strategies, and promotional activities of both companies.

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Comparative Analysis of Marketing Strategies of Apple Inc. and Fitbit

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