Imagine Education: Student Assessment Feedback Form for 'Develop and Implement Marketing Strategies'

In this assessment we will discuss about Imagine education marketing and below are the summaries point:- Student Assessment Feedback form for the unit "Develop and Implement marketing strategies" is provided. The assessment shows the student's satisfactory or not yet satisfactory performance in different parts of the marketing project. The student has received feedback from the assessor and has declared that the assessment is their own work.

Student Name: Micaela Finardi
Unit: SITXMPR007 Develop and Implement marketing strategies
Assessment Satisfactory
(S) / Not Yet
Satisfactory
(NYS)
Date Comment
Questions
Marketing
Project Part
A
Marketing
Project Part
B
Marketing
Project Part
C
Feedback from the Student:
I have been provided with feedback on this assessment from the assessor for this unit
Student Signature:
Overall competency has been achieved: YES □ NO □
Assessor’s Name: Paraic Kavanagh Result Date :
Assessor’s Signature:
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Student Assessment Feedback
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Course Code SIT50416 Course Name Diploma of Hospitality Management
Unit Code SITXMPR007 Unit Name Develop and implement marketing
strategies
Due Date ________________ Assessment Name Questions
Marketing Project
Student No. ________________ Student Name Micaela Finardi
Student Phone ________________ Student Email [e-mail]
Student Declaration
I declare that this assessment is my own work and where my work is supported by documents from
my workplace placement/employer permission has been granted.
Note: This assessment will not be accepted unless all sections have been completed and the front cover has
been signed and dated.
Student Signature _________________________ Date: _____________________________
Office Use Only
Date/s Received: ___/___/___ ___/___/___ ___/___/___
Date/s Assessed: ___/___/___ ___/___/___ ___/___/___
Result of Assessment: ___________ ___________ ___________
Entered on Training Plan Moderation Signature
Note for Assessors: Filling out the above Office Use Only section as part of an electronic submission will
operate in the same way as physically signing this cover sheet. If not physically signed, Assessor must print
their name in signature box.
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Course Code and Name: SIT50416 Advanced / Diploma of Hospitality Management
Unit Code: SITXMPR007
Unit Title: Develop and implement marketing strategies
Assessment 1 – Short Answer Questions
Your task: Answer the following questions. Each question must be completed.
1. List 5 factors you must have knowledge of to develop an effective marketing strategy.
Response
1.Current marketing planning processes
2.Effectiveness
3.Marketing team structure and numbers
4.Currency and accuracy of planning
information
5.Available resources including staff, finances,
equipment, materials, time
2. When developing marketing strategies, you need to be aware of your business’ capabilities and
resources. What do you need to consider for each of the following aspects?
Communication capabilities
Is your company capable enough to easily communicate with powerful customers?
What communication channels exist?
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Imagine Education
Short Answer Questions

E-business capacity
Which is your companie position like on-line? Is the business using social media tool
successfully?If it is, a social media campaign might reach your targeted
customers.
Equipment capacity
Which kind of tool your company has access to? It can be different depending on the promotion.
Financial resources
How much money the business got to develop and implement marketing strategies?
Hours of operation
What are the business’ hours of operation? These can limit promotional activities.
Human resources
Do we have enough man power or do we have to some outsourced activities?
Staff skill levels
Which level of abilities is necessary to obtain your marketing strategy? If your staff aren’t skilled
enough to reach the success another outsourced company will be needed, or, re-plan another
activity.
3. List 5 examples of sources of information for analysing the effectiveness of current and past
marketing campaigns.
Response
1.Business Records
2.Peers
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3.Website
4.Industry Bodies
5.Marketing and business advisory services
4. Explain each of the following types of comparative market information:
Benchmarking: The search process is able to help improve industry and superior performance.
Verification as a positive process and a form of consultation as another form of one discipline
can help to perform a task similar to another.
Best Practice Information:is the best paths of working to achieve your business objectives.
Keeping up to date with the ways that successful businesses operate.
Competitor Information:Finding your competitors and scorege their strategies to determine
their strengths and weaknesses relative to those of your own product or service
5. Using a SWOT analysis, define what needs to be analysed for the following areas:
Identify Strengths and Weaknesses – Internal Environment
Strenghts: Location in CBD Weakness:Limited F&B offerings
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National brand recognition No alternatives to suite-style accommodation
Good public image Restaurant located away from pedestrian traffic
Loyalty program No on-site parking
New facilities Limited space for advertising signs
etc etc
Identify Opportunities and Threats – External Environment
Domestic and international economic climates
Fluctuations in currency exchange rates
Increase or decrease in competition
Shifting supply and demand levels
Changes to the numbers and profile of international tourists
Changes in legislation, e.g. Industrial Relations, Taxation, Development grants
6. What is the primary tool of engagement with the world for most people? How does this affect
the marketing environment?
Response
Nowadays is everything on-line, so basically people see advertisements through facebook, instagram and all
others social media pages. It affects marketing companies in a way that they know exactly how to advertise
something, because it will be definitely more visible if posting in social media.
7. List 5 pieces of information you will need to perform a competitor analysis. Where could this
information be sourced?
Response
Knowing who your competitors are and how your products and services are different. What is the price at
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which your competitors are selling, and what segment of the market are they aiming to reach? Knowing the
ins and outs of your competitors will help you better position your business and stand out from the
competition.
8. Give 5 examples of information that a promotional activity report should contain.
Response
1.Advertising
2.Sales promotion
3.Limited Time Offer
4.Purchase Information
5.Publicity
9. List the name of 2 websites which you can use as resources to identify and analyse market
growth or decline.
Response
https://quickbooks.intuit.com/r/growing-your-business/determine-use-market-growth-rate/
https://onstrategyhq.com/resources/internal-and-external-analysis/
10. Name 3 factors that can affect the economic environment, and affect people’s spending habits.
Response
1.Political Factors:Federal level imposes tax breaks to companies or regulations that restrict business
transactions what makes the business lose customers.
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2.Social Factors: economically influence a business because of the cultural influences of the time.
Sometimes something that was fashionable 6 months ago, will not longer be in the next year. Which
means profit will decrease.
3.Environmental Factors:Businesses in the food industry are routinely affected by the environment,
some facts like Droughts or disease can affect pricing models and even the ability of food processors,
grocery stores and restaurants in obtaining sufficient supplies to meet consumer demands.
11. Provide a description for each of the following aspects used to analyse market share:
Overall market share : the percent of the market buying the product or service.
Segment market share : the market share in specific segments of the overall market, e.g.
single mothers, suburban areas.
Relative market share – A good way of comparing against other competitors. A competitor
might be chosen as a benchmark and a goal set to improve market share to more than the
competitor.
Change in market share - Shows if the market share is increasing or decreasing over time. Goals
may be set to improve market share by 10% over 3 years.
12. Provide 1 example of an emerging trend relevant to your sector in the TH&E industry:
Response
The internet.
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13. Name the 3 aspects of the triple bottom line sustainability concept.
Response
1.Financial
2.Social
3.Environmental
14. Name 4 internal issues which can impact on a business’ marketing planning.
Response
1.No website
2.Lack of customer facilities
3.Limited space for advertising signs
4.Technological
15. Name 4 external issues which can potentially result in new business opportunities for a TH&E
business.
Response
1.High market demand
2.Low company taxes
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3.Few competitors
4.High number of overseas tourists
16. What is the purpose of a marketing plan? How is this purpose achieved?
Response
Is nothing more then the definition of all steps crucials to achieve a company marketing objectives.
17. Why should you involve your staff in developing marketing strategies and plans?
Response
It makes staff be more productive and confident for being included on strategies. Asking about feedbacks
an make them set goals to the business. They will be more motivated to help you to achieve them.
18. Why must your marketing plan be approved before being implemented?
Response
Once everything is planned, the project must be approved to go ahead and draw your marketing budget.
19. What are the 4 steps in marketing control?
Response
1.Strategic Control
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2.Annual Plan control
3.Profitability control
4.Efficiency Control
20. Give 2 examples of reports you may generate to help analyse the effectiveness of marketing
campaigns.
Response
1.webinars
2.Emails sent
21. List 3 aspects why marketing campaigns do need to be reviewed:
Response
1.The Target
2.Prices
3.Location
22. What needs to happen once promotional activities have been reviewed for their success or
failure?
Response
If is successful
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23. Who should be informed about updates to the marketing strategy?
Response
Everybody which is involved, all staff, boss and everyone else in the team which is making part of it. And if
marketing strategy is already happening, your consumer must be also informated.
24. List the key aspects of a marketing plan and outline what these involve:
Response
Market research: what is Identify consumer buying habits in the industry, market size, market growth or
decline, and any current trends.
Target market: A target market description that identifies your most likely buyers.
Position: What is exactly what your business offer, the product. Develop compelling branding and
marketing messages that clearly communicate how you want to be perceived.
Competitive analysis. Finding out who your competitors are and compare products and services difference.
Knowing the ins and outs of your competitors will help you better position your business and stand out
from the competition.
Market strategy: The marketing strategy is your way to sales goals. It should look at the entire marketplace
and then break down specific tactics.
Budget: Establish a month-by-month schedule on your plan to spend on marketing. Also include a “red
light” decision point.
Metrics: Try programs over the course of a 30- to 60-day period, and evaluate the results. Do it again any
programs that are delivering sales or sign-ups to your email list, and get rid of anything that’s not.
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25. What is a disadvantage of direct sales distribution?
Response
Direct selling is relatively expensive compared to other forms of marketing, because it needs a middle man
which needs salary, they also require training for a week before start working which is another expensive.
26. Name 2 methods of indirect sales distribution.
Response
1.Exclusive Distribution
2.Agents and Wholesalers
27. List 3 aspects of a business’ conduct covered by consumer law.
Response
1.unfair contract laws
2.basic consumer rights for goods and services
3.harmful business practices
28. A marketing plan should include a mission statement and a business vision. Explain what each of
these should outline.
Response
A mission statement defines goals, ethics, culture, and norms for decision-making.Also what the business
does for customers, employees and owners.
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Business vision describes what an organization would like to ultimately achieve and gives purpose to the
existence of the organization.
29. What are the key principles which must be considered for ethical advertising? List 3 codes which
regulate advertising:
Response
1. The advertising industry should maintain high ethical standards and share the objective of truth
when serving the public
2. High personal ethics should be used when creating and disseminating information to people.
3. Advertisers should safeguard customers’ discretion in marketing communications, and be
straightforward to customers about gathering information.
30. What is the role of Australian Consumer Law in relation to marketing?
Response
It was made with the purpose of the competition in the marketplace. Also, to prevent unfair or anti-
competitive work practices.
31. What is the purpose of Copyright? How is copyright managed?
Response
It protects writing still images,music, moving
images, computer programs and recorded sounds. Is managed by Copyright Council.
32. What impact does the Privacy Act have on business’ marketing activities?
Response
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It conducts what is required of businesses, for example the rights of the people whose
personal information is possessed.
33. Outline one legal issue that has emerged with the rise of the Internet and online business.
Response
You cannot fake advertise anything. If a promotion is advertise in online business you have to make sure
everything is being advertise is real.
34. Provide one example of an innovative marketing strategy used by a TH&E business.
Response
Marketing Advertisement on social media.
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Course Code and Name: SIT50416 Diploma of Hospitality Management
Unit Code: SITXMPR007
Unit Title: Develop and implement marketing strategies
ASSESSMENT 2
Marketing Project
The assessment tasks for assessment 2 consist of 3 parts, Part A, B and C.
Please use the attached Marketing plan template and guide (or any template as instructed) and
follow the structure of the document for the purpose of this project.
Part A
– requires the preparation for the complete marketing strategy for your chosen product(s)
service(s), project or event:
● Step 1 – Research – include an acknowledgement page and a bibliography page that lists all
the references (this should include any websites, textbooks, journals and or other related
documents) and all downloaded information in the form of research notes also need to be
attached as evidence.
● Step 2 – Develop a marketing strategy – the report should include your developed
marketing strategy.
● Step 3 – Prepare a marketing plan – the marketing plan should address all the key criteria as
listed in the task.
● Step 4 – Prepare the monitoring and evaluation strategies you will use to monitor the
activity(ies) in progress and to measure the outcomes achieved.
● Step 5 – Prepare the implementation strategy including all timelines (when, where, who,
what)
Part B
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Marketing Project

– requires a written report detailing the success of your marketing strategy and marketing
plans, based on the evaluation you have carried out. This report must be presented to the
relevant internal stakeholders in your organisation in Part C so that you can collaboratively
identify success of the marketing as well as areas for improvement.
Part C
– requires a presentation of your report to the stakeholders identified for the marketing
activity. You are required to seek feedback from stakeholders and make adjustments to your
marketing plan as or if relevant.
Your trainer or a person to be determined will script the feedback received. This must be
attached to this project.
The marking criteria on the final page provide an indication for aspects to be covered
during the presentation
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PART A
Step 1 – Conduct thorough research to collect and analyse information on:
The internal business environment: (key criteria to be included are as follows):
1. Describe the current core activities, customer base, business values and business direction
The Hyatt Regency Australia is introducing a new hotel in Tasmania, the Hyatt Centric
Hobart, which is a lifestyle hotel. So, the various aspects associated with the Hyatt Group are
–
 The core activities of this organization are to provide the customers with utmost
eminence. The main aim of the organization is to provide the customers with services
that are of high quality.
 The main customer group to which the Hyatt Group caters to is the people who enjoy
an expensive and luxurious lifestyle. But the Hyatt Centric Hobart is targeted to the
generation Y who like to enjoy luxuries but on a lesser budget.
 The main business value of the organization can be understood with their vision
statement that is “A world of understanding and care”.
2. Identify and analyse information relating to the effectiveness of current and past marketing
efforts
The Hyatt Group is a world-renowned organization and all the marketing efforts of the
organization have always been conducted in sync with the current social trends. The
organization believes in adapting to practices that separate it from the other organization.
Thus, it is one of those organizations that adapted the trend of budget holidays and opened
lifestyle hotel. For the Hyatt Centric Hobart, the organization has adapted to marketing
efforts that focus only on the targeted customers.
3. Review business performance information to identify strengths, weaknesses, opportunities,
threats and critical success factors
Strengths – they have a differentiated approach that separates them from its competitors.
Also, their approach to the targeted market is well communicated and hard hitting. They offer
a high customer experience.
Weaknesses – They have a very limited market share, due to intense competition in the
domestic and international market. The employees of Hyatt Group are very discontent due to
fewer wages.
Opportunities – The organization has a huge customer retention rate and with the addition of
customer loyalty program they will be able to increase their business.
Threats – The competitors are offering better services at a lesser price.
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4. Identify and record current capabilities and resources (e.g. the use of technology or e-
business to develop and implement marketing strategies) including the need for specialist
assistance (e.g. underperforming products and services with reasons for underperformance)
The Hyatt Group believes in adapting the latest technology and trends into their marketing
and business tactics. Thus, the organization ensures that they have a technology update from
time to time. The organization uses technology for implementing their marketing strategy like
social media, web, and other popular software.
and
The external business environment: (key criteria to be included are as follows):
1. Identify and analyse information on expected market growth or decline, along with the
associated risk factors
According to the associated risks of the organization from the competitors who are
offering better service at a lesser price, though the organization needs to make certain
improvements, it will not affect the market position of the organization in the market
due to their influential brand awareness.
2. Analyse projected changes in the labour force, population and economic activity that would
affect your marketing
The main change that will occur in the marketing of the organization is due to the population.
The main targeted population for the Hyatt Centric Hobart is the Generation X and Y. Thus,
all the marketing strategies will be directed towards them.
3. Current comparative market information which may include best practice information,
benchmarking and competitor information
The hospitality industry has witnessed a huge transformation in the initial years with the
addition of Airbnb and holidays homes in the market. This new addition has created massive
issues for bigger organizations like Hyatt too.
4. Industry and customer trends, emerging issues and developments which may be: economic,
ecological, environmental, government activities, social and cultural, demographic,
technological or industrial
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Political –With the new addition by the government and the current ruling party, the
hospitality industry has to pay high taxes.
Environmental – According to the recent trends, sustainable hospitality is being practiced all
over the world, which is a great initiative that all the organization should participate in.
Government Activities – the new addition has brought a number of changes in the working of
the hotels, this is due to the new rules and regulations introduced by the government.
Social and cultural – the latest trend of lifestyle hotels for the generation X and Y has brought
a huge change. This shift can be identified as the change of preferences that is from product
to experience,
Technological – the increasing price comparison that the technology has made possible, has
affected the business of the organization.
5. Legal, ethical and sustainability constraints of the market and potential business impacts
According to the latest trends and the new addition by the government, the hotels have to
transform their working styles. For organizations like Hyatt that mostly caters to people who
like luxurious holidays have brought a shift in their target market by providing the audience
with luxury hotels at a budget price.
6. Opportunities presented by new technologies
The opportunities that the technology has provided the organization is that now the customers
have the convenience to perform online bookings. Also, they have the facility to attract
customers with more enticing advertisements and personal assistance with the utilization of
technology.
Step 2 - Develop a marketing strategy
Marketing strategies:
1. Detail the specific opportunities for your product, service, project or event based on your
internal and external market analysis
According to the internal and external analysis, the biggest opportunities identified for
the Hyatt Centric Hobart is that with the rise and adaptation of sustainable hospitality
the organization will not have to change their working styles, which gives the Hyatt
an opportunity to beat their competitors, as they have been following the sustainable
hospitality trends from a long time.
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2. Explore and list new and innovative marketing approaches and techniques that are
appropriate to your product, service, project or event
Some of the marketing approaches are –
 Offering the customers more than they seek.
 The utilization of social media aggressively.
 The organization should register themselves on Metasearch platforms that include
Google hotel finder and Tripadvisor.
 Surprising the customers with massive rewards. This will be very effective in beating
the competition.
3. Outline the marketing channels and distribution networks you will use for your marketing
communications and materials
The marketing channels that will be used by the organization are –
 Social media.
 Official website.
 Newspaper.
 Direct Mail.
 Television commercials.
4. Explain how you will integrate legal, ethical and sustainability considerations
The legal, ethical, and sustainable guidelines have to be incorporated into the marketing
practices as it is crucial that the organization Hyatt is represented as a company that fulfills
their corporate social responsibilities. In this attempt, the marketing approaches will highlight
the company’s different sustainable practices that are conducted according to the new laws
introduced by the organization.
5. Explain how you will consult with key stakeholders in this strategy development process.
The stakeholder will be a part of the strategy development process regularly and they will be
asked for their opinion. When the final action plan will be presented, their suggestions, will
be given the highest priority.
Step 3 – Prepare a marketing plan
1. In the template provided, outline the methodology used to clearly communicate all
priorities, responsibilities, timelines and budgets.
All the activities will be performed in a systematic manner, like –
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 All the marketing strategies will be created and planned under the set budget.
Also, the timings of each activity will be planned accordingly.
 The core marketing objectives will govern the different activities and will help
in prioritizing them.
 The responsibility of the entire team would also be to monitor all the activities,
ensuring that they are on the right time tracking.
 Also, in case there are any issues, then the team will immediately implement
an alternative plan.
 The entire team will be provided with a detailed schedule for all the marketing
activity.
2. Explain how you will provide opportunities to colleagues to contribute to this marketing
plan.
Each person’s contribution will matter a lot in this marketing plan, thus to encourage the
colleagues to give their best to the project, they will be pushed by special rewards that they
will receive from time to time if they accomplish a certain target. Also, they will be regularly
guided and will be provided with a positive environment to utilize their best in the marketing
plan.
Step 4 – Prepare the monitoring and evaluation strategies
The Evaluation strategy shall include:
1. Evaluation criteria to be used when evaluating the marketing initiatives
The best evaluation criteria for a marketing initiative to monitor the reactions that
they are receiving. Also, they should be compared with the estimated results. The
increase in the customers and the revenues will be the most appropriate way.
2. Benchmarks you will use to evaluate success of methods/impacts
The marketing strategy will be compared with the most successful previous marketing
approaches of the organization. Also, the success will be evaluated according to the change in
the market position of the organization along with its competitors.
3. Timeframes for evaluation
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The time frames that have been previously decided during the strategy development stage
will be followed in the evaluation process. The time frame will also help in providing more
accurate information about the effectiveness of the marketing approaches.
4. Provisions for adjustment/continuous improvement
From the evaluation process, the team will also find the area that requires modifications for
better success in the future. Thus, for continuous improvement, such issues will be
immediately addressed.
5. Communication requirements
Communication is the most crucial aspect of conducting and implementing any strategy.
Thus, the communication has to be very effective from the commencement to the evaluation
stage.
Step 5 – Prepare the implementation strategy
The implementation strategy shall include:
1. A detailed schedule of all required activities. This may include a Gantt chart or other suitable
scheduling approaches.
Marketing Schedule
 Exhibiting the organization that fulfills their corporate social responsibilities.
 The utilization of the distribution channels to convey the message.
 Following the set time frames.
 Continuously monitoring all the activities.
2. An overview of monitoring procedures you will use, including the types of reports or data
collection mechanisms.
The reports that will be required for monitoring purpose –
 The time schedule of all the approaches.
 The earlier statistics of the organization and the current one, both will be compared.
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3. Communication processes.
The communication process that will be used are –
 Advertisement
 Sales promotion
 Publicity
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PART B
Based on your marketing plan from PART A you now need carry out the marketing activities.
Following the marketing activities you must use carry out your evaluation strategy developed in Part
A, Step 4 in order to measure the outcomes and impact of the marketing plan and strategy as a
whole.
Prepare a report detailing the success of your marketing strategy and marketing plans, based on the
evaluation you have carried out. This report must be presented to the relevant internal stakeholders
in your organisation in Part C so that you can collaboratively identify success of the marketing as well
as areas for improvement.
Your report must detail:
▪ Why the research was conducted
For the planning of the marketing approaches and building better strategies, the
internal and external market research was conducted by the organization. Also, the
competitors were analyzed for building better strategies.
▪ How the research was conducted (Internal and External Environment)
For the internal research, the strengths, weaknesses, threats, and opportunities of the
organization were analyzed. For the external research. The factors like political,
environmental, legal, ethical, social and economic were analyzed.
▪ How the information from the research was analysed
The information was analyzed according to the recent trends and changes made by the
government that has occurred in the working of the organization.
▪ Which key aspects informed the development of your marketing strategy
The increase in the business of the organization and the reaction to the different marketing
approach determined the success of the marketing plan.
▪ An overview of the marketing strategy
The marketing strategy that was implemented was a differentiation marketing approach that
helped in showcasing the organization better from its competitors.
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▪ Details and components of the marketing plan including implementation strategies
The crucial aspects of the marketing plan are –
 The effective utilization of the distribution channel.
 The estimation of the different time frames.
 The budget for marketing practices.
 The different new trends in the society, affecting the working of the
organization.
▪ The monitoring and evaluation procedures used for the marketing activities
The monitoring and evaluation process that was adapted by the team included the various
reports that would help in the better evaluation of the strategies. This included information
about the market share of the organization, the revenues of the organization, and the increase
in the customer base of the organization. For the monitoring process, it was regularly
examined that the planned marketing approaches were on track and in accordance to the
estimated time frame.
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PART C
Present your report to the stakeholders identified in the marketing plan, your colleagues, or as
instructed by your trainer.
Obtain feedback on the presented details of the plan including clarification of details as these arise.
Responses should be documented by a student or trainer and inform adjustment to the marketing
plan as or if relevant. This should be attached to this project.
The key areas for the feedback need to focus on:
▪ Your ongoing evaluation process, including feedback and analysis from colleagues
▪ Suggested areas for improvement based on weaknesses that have been identified
▪ Proposed changes to the marketing strategy (channels, target market, timing, marketing
approaches, resourcing, etc.) based on feedback and evaluation
Marking Criteria
Criteria S NYS S NYS Comments
Provides an overview for the planned marketing activity
The goal(s) of the activity is identified
The goal(s) is/are clear and relevant
Reason(s) why activity is selected is provided
The internal environment has been analysed through a
SWOT analysis:
1. ______________________________
2. ______________________________
3. ______________________________
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4. ______________________________
The external environment has been analysed through a
SWOT analysis:
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
Current comparative market information is provided:
€ Best practice
€ Information
€ Benchmarking
€ Competitor information
Information for industry and customer trends is provided:
€ emerging issues
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€ economical aspects
€ ecological
€ environmental
€ government activities
€ social and cultural
€ demographic
€ technological
The details identified from the organisational
documentation have been analysed correctly
The organisational marketing direction has been
identified
The factors to determine promotional activities are
determined
Promotional activities are analysed
The target market has been analysed
The legal aspects have been identified
The ethical requirement have been identified as relevant
Sustainability aspects have been considered and
included.
The available budget has been identified
The desired results have been analysed
The desired results are realistic (given the parameters)
The timing has been established
The timing is realistic
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The competitive market activity has been analysed and
evaluated
Provides suitable networks to plan and market activities
Distribution channels are identified as relevant
The required resources are identified
Innovative technologies and techniques are used:
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
The mechanisms to reach the identified target markets
are identified
The advantages and disadvantages have been identified
The cost factors have been evaluated
The cost factors for the marketing activity have been
provided
The cost details provided are realistic
A complete implementation plan for the marketing
activity is provided
The promotional activities are implemented according to
the action plan
Delays are documented
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The results achieved from the activities are evaluated:
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
A complete evaluation report for the marketing activity is
provided
The consistency with overall marketing direction is
evaluated
The exposure that was achieved is evaluated
The reached attendees versus the intended target market
is evaluated
The cost-effectiveness of financial and human resources
is evaluated
The completion within established timeframe is
evaluated
A summary report is presented which gives a clear
overview of the overall success of the activity
Feedback from stakeholders is acknowledged pro-actively
and clarified as required.
Changes for future activities are suggested and reflected
in feedback
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Insert additional criteria as required and relevant
Feedback:
Result: Satisfactory | Not Satisfactory | Not Assessed
Student Declaration: I declare that I have been assessed in this
unit, and I have been advised of my result. I also am aware of
my appeal rights.
Name: ________________________
Signature: ________________________
Date: ____/_____/_____
Assessor: I declare that I have conducted a fair, valid, reliable
and flexible assessment with this student, and I have provided
appropriate feedback
Name: ________________________
Signature: ________________________
Date: ____/_____/_____
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