Custom-Made Shoe Sales Business Idea for Feet Master in London, UK

Feet Master is a custom-made shoe sales business idea in London, UK that aims to provide shoes of superior quality as per customers' convenience and protect the health of feet of the population wearing distinct numbers. The target market is people of all ages living in London. The business idea of custom-made shoe sales has the opportunity to improve the appearance of Feet Master and tap into a larger market segment within the footwear industry. The value proposition canvas and business model canvas are used to explain and present the value creation and business model of Feet Master. The business research and data gathering plan is also discussed.

Entrepreneurial
Development
The name: Feet Master
Location: London, UK
Purpose: To provide shoes of superior quality as per customers convenience and
protecting health of feet of population wearing distinct numbers.
Target market: People of all ages living in London.
Business idea: Custom-made shoe sales for people wearing different numbers.

Why this
idea is
investable
and
profitable
 If lean start-up of Feet Master with business idea of custom-made
shoe sales never existed, the world would be worse off because
people lasting buying shoes that are available in the market.
Custom-made shoe sale is a business that will offer people an
existing style in color, material along with design preferences of
choices.

Developing
and
validating
new
opportunity
 The business idea of Custom made shoe sale has opportunity to
improve appearance of Feet Master. With distinct requirements,
offering shoes in different size, form, type and color open doors for
tapping larger market segment within footwear industry. It also
builds prospects to expand in new country and helping people to
remain trendy as well as fashionable.

Explaining
and
presenting
value
creation
through
Value
Proposition
Canvas
 Value proposition canvas is said to a tool that assist in ensuring that
offerings of a business are positioned nearby to needs and values of
customers. In aspect to Feet Master, value proposition canvas
enable understanding about added values of eyes of customers.

Value
proposition
canvas for
Custom
made shoe
sale of Feet
Master is
below:

Business
model
 Business canvas model offers a visual chart with dimensions
elaborating organisational infrastructure, customers, value
proposition and hence forth that assist ventures to align practices
through illustrating trade-offs in potential manner. In aspect to Feet
Master, business canvas model is employed for visualising all
building blocks for establishing business.

For Feet
Master
having
business idea
of Custom-
made shoe
sales,
business
model canvas
is as follows:

Business
research
and data
gathering
plan
 Who: For the business idea of Custom-made shoe sale of Feet Master,
target customers belong to all age group.
 The Need: Customers are seeking customised shoe that fits different
numbers.
 Segmentation: Segmentation of Custom-made shoe sale of Feet Master
are done as per psychographic and demographic segmentation.

References
 Blancheton, B. and Hlady-Rispal, M., 2021. Ensuring product quality:
luxury clusters in cognac and leather. Regional Studies. 55(2). pp.282-
294.
 Mandolini, M., Brunzini, A. and Germani, M., 2017. A collaborative
web-based platform for the prescription of Custom-Made
Insoles. Advanced Engineering Informatics. 33. pp.360-373.
 Metzler, B., 2019. Kicksology: The Hype, Science, Culture & Cool of
Running Shoes. VeloPress.
 Igbelina, C., 2018. The synergistic integration of mass customization,
parametric design and additive manufacturing: A case of personalized
footwear (Doctoral dissertation, The University of Texas at San Antonio).