Fentanyl Abuse Public Awareness

Running head: FENTANYL ABUSE PUBLIC AWARENESS
1
Fentanyl abuse public awareness
Name:
Institution:

FENTANYL ABUSE PUBLIC AWARENESS 2
Introduction
Fentanyl, a synthetic opioid medication projected to be 50-100 times strong than morphine, has
currently gained disrepute as the medication with fatal overdose earlier this year. At present, the
drug is becoming an adverse health concern as it is developing in popularity across Canada. Even
though the drug has legitimate application as an anaesthetic, its narcotic components and
relatively low costs have made it a popular street drug.
In 2016, the drug was among the top ten regulated substances most noticed by Health Canada's
Drug Analysis Service, ranking just below marijuana, cocaine and methamphetamines
(Government of Canada, 2019). The sequence of fentanyl connected mortality is changing along
with the developing presence of synthetic opioids in the illegal marketplace. Fentanyl currently
has been observed in the illicit drug supply in all the Canadian jurisdiction. For instance, in
British Columbia, the drug was involved in 68% of the 9855 illegal mortality drug in 2016 from
4% in 2012 (BC Centre for Disease Control, 2017). In mid-2017, the ration of death due to the
fentanyl or its analogue substance in the province rose to 83%. On the other hand, the cases of an
illicit drug overdose not involving fentanyl have remained comparatively stale, at 300 annually.
In Alberta, there was 6111 evident opioid-related mortality in 2016 (Government of Alberta,
2017).
In contrast, the number of illicit drug overdose deaths not involving fentanyl has remained
relatively stable, at 300 per year. In Alberta, there were 611 apparent opioid-related deaths in
2016. Ontario has reported a rising ration of fentanyl-connected. In 2016, the highest percentage
(28%) of evident opioid-linked mortality in Canada happened among people between the ages of

FENTANYL ABUSE PUBLIC AWARENESS 3
30 and 39 years (Government of Alberta, 2017). Even though the period does not look to differ
hugely across the jurisdictions, it could be a factor when the type of fentanyl is deliberated.
This public relation plan aims to pinpoints the gaps in the areas and evidence for further scrutiny
to advances the comprehension of the national fentanyl crisis. The Ontario government and
public health agency of Canada will continue to function strictly with federal partners and
provinces, territories to refine the data collection, perform special educations and raise the info-
sharing to upsurge the proof required to inform the public on the fentanyl-related harms and
mortality (Public Health Ontario, n.d).
Business Objectives
The main objectives of this operation are to progress a sense of responsibility and awareness
among the high risk age set to stay away from the fentanyl misuse. It also aims to teach parents
on the drug abuse concerns and to assist them in accomplishing their responsibilities and
prospects towards the preventive exertions. The campaign will provide awareness to the
members of the community, students, health care providers, and teachers on fentanyl and their
duties in drug abuse preventions. The campaign also aims to integrate the fentanyl abuse
education framework in both curricular and co-curricular routines and programmes. The business
will offer any other healthy substitutes for both teenagers and adults to say away from the
fentanyl drugs. The programs will also heighten the society knowledge leading to its
engagement in fentanyl prevention efforts. Then, it will offer the first direction of high risk
groups to support the early prevention of drug misuse. The campaign will also aim to change the

FENTANYL ABUSE PUBLIC AWARENESS 4
community's perception and beliefs towards the fentanyl-related routines. Finally, the business
will join with the media to improve preventive drug learning programs.
Research
The Ontario Government (Ministry of Health) is concerned about the increasing number of
deaths caused by fentanyl. The drug is a highly potent opioid that doctors prescribe to help
patients suffering from chronic pain. However, the real concern is for recreational drug users
who are unaware that fentanyl may be combined with other recreational drugs. Experts state that
fentanyl is 80 times as potent as morphine and hundreds of times more potent than heroin.
Media coverage about the issue has been extensive, with some experts referring to the increasing
use of fentanyl in recreational drugs as an epidemic. In 2016, Police Chiefs of Ontario banded
together to launch an awareness campaign targeted to youth about the dangers of fentanyl. The
Government of Manitoba has already launched an awareness campaign (Government of
Manitoba, 2017). Therefore, the paper aims to develop a PR plan to create public awareness
about the dangers of fentanyl.
PR objectives
The main aim of this work is to offers the facts and info on the social and health impacts of
fentanyl misuse among the Canadians populace. The projects also aim to offer education,
shelters, professional expertise and a job opening for both the addicted and non-addicted
populace. Finally, it will support positive individual’s attachment to guardian, parents and any
other adults.
Stakeholder analysis