How I Chose to Study Abroad in Hungary

FeritKarsak © Consumer Behaviour
HOW DID I CHOOSE TO STUDY ABROAD IN
HUNGARY
STUDENT’S FULL NAME: FERIT KARSAK
STUDENTS’ PROGRAM: MSc Marketing Management
MODULE: CONSUMER BEHAVIOUR
ACADEMIC YEAR: 2018/AUTUMN
SEMINAR LEADER:KINGA KONCZEY
WORD COUNT: 2195
DUE DATE: 02.12.2018
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FeritKarsak © Consumer Behaviour
Introduction
I went to United States for attending the student cultural exchange program after
getting the graduation Bachelor degree. This cultural exchange program involves the
working life like blue collars and at the same time, I have gained experience of living
alone in overseas countries. On the other hand, I have faced problem in carrying
forward my future education process, as I did not have enough knowledge regarding
the concept of studying abroad. Then on September 2016, after the program ended, I
came back to Turkey. I have nothing sorted regarding my future so at that time it was
essential for me to look for the job in the Master Degree program at turkey. Also at
that time there was a coup attempted and the political crisis was going on during the
time, I decided to study in Europe. Therefore, this study will reflect my choice of
studying in Europe in respect to the Customer behaviour perspective. As stated by
Nair (2012), customers basically buy products and services for satisfying their
physical demands and they can also direct other persons to purchase the products or
services by recommending them. Purchasing products or services depends mainly
upon the physiological, psychological and the sociological demands.
Cross cultural comparison
After every 4 years, the education system in Turkey is being revised with the
Education ministry. This result in the decline in the foreign language teaching
practices. I have got a degree in radio and television and during the course we needed
to watch 2 to 3 documentary movies. I have watched a Hungarian movie, Hukkle in
2014. It is a documentary which portrays the Hungarian villager’s life. In the movie
the director provides information about the culture of the villagers that resembles the
metaphor related to the Hungarian culture. This movie reflects the cross cultural
comparisons and reflects on the acculturation effect that is based on the social,
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FeritKarsak © Consumer Behaviour
psychological and the cultural change. It stems from balancing the two cultures during
the adaptation of the prevailing culture of the society.
Social factors
The Consumer researcher and the marketers is of the opinion that families are an
essential unit required in the decision-making process (Assael, 1987). Depending
upon cultural values, often family is seen to be the ultimate decision-maker. In
my family I had completed master’s course in education. However, most adults in a
family are often perceived as a child in the eyes of their parents. In our case we
belong to a elementary family and therefore, my decision to study in Hungary
warranted explanation to my family members about the reasons behind it. In most
families the final verdict is provided by the members of the families.
Personality
Personality can also directly affect decision-making. The socio-political culture of
Hungary helped to realise the potential that it possess for providing an adaptable
environment for foreigners. My family culture could also connect with the Hungarian
culture along with the values. This also helped me to take interest in attaining cultural
programmes that were staged in the country. It would be best for me to choose a
country where I can easily meet my personal needs such as cinema festivals, art bar so
on. Thus, I have thought that the personality factors would be the effect of the
decision-making process for my education career.
Economic Factors
According to (Solomon, 2006) the manner in which income and the social class affect
consumer behavior be addressed from the perceptive of an individual as well as
social. In the modern day, the continuous fluctuations in foreign exchange rates in
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