Ferry Transport: Understanding the Business and Economic Context of Firms

Ferry transport
understanding the business
and economic context

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
The structure of the P & O Ferry industry...................................................................................2
Case study company/organisation’s profile.................................................................................2
PESTLE analysis.........................................................................................................................2
Business challenges and its implications.....................................................................................5
CONCLUSION............................................................................................................................5
1

INTRODUCTION
Ferry transport is referring to the place where passengers, vehicles or freight are carried
by boat across the river, arm, lake and other part of water. Also, P & O ferries are worked with
more than 9 freight ferry over 350 weekly sailings in order to meet the need. Present report will
have discussed structure followed by chosen company and PESTLEs analysis so that it helps to
identify the business implications.
MAIN BODY
The structure of the P & O Ferry industry
The structure of sea transport industry is consisting of mainly 4 parts which are related to marine,
air, freight and rail. There are centralised around one individual or decentralised that help for
allowing several with same responsibility. (Manh Cuong and Hung, 2020) Chosen company
uses decentralised organisation structure which helps all the member to right for give their views
regarding decision making for the company.
Case study company/organisation’s profile
P & O Ferries is a British shipping company that helped ferries form UK to Ireland and also its
helps to continue to continental Europe which is including Belgium, France and Netherland.
Also, it is established in 2002 on the basis of Merger and Acquisition within P&O that is Dubai
based DP world since 2019. Chosen company worked with by providing excellent services to
customer in order to maintain the relation (Abdullah and et.al., 2022) . Best value provided to
customer from booking on board services also it helps for providing the guide service if
customer travel to Holland and France. It has been analysed that there are different challenges
faced by P& O which is affected by cancelled all services for few days on 17 March because of
restructuring its operation. In this situation company has fired more than 800 seafarers because
company was not sure about their services also it can have impacted on future visibility for
employees.
PESTLE analysis
Political factor- This factor played important role in order to determine different
condition that can impacted on ferry industry for maintaining the long term profitability for the
certain market (Sánchez-Cambronero and et.al., 2020). Chosen company work for outsourcing
and staffing services that impacted by political system risk. Majorly it influenced by political risk
that is related to military invasion and that is why it impacted on level of corruption. Trade
2