Festival and Event: Melbourne International Comedy Festival

FESTIVAL AND EVENT
FESTIVAL AND EVENT
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FESTIVAL AND EVENT
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FESTIVAL AND EVENT
Contents
A brief description of the event – name, date, location, type of event, and (importantly)
attendance numbers:........................................................................................................................4
The name of the event and details:..................................................................................................4
A description of the assessment process used.................................................................................6
Identification and critical analysis of the positive and/or negative economic, environmental,
sociocultural impacts of the event in the local community in which it was held;...........................7
An evaluation of the success or failure in achieving the event’s aims and objectives expressed in
measurable terms.............................................................................................................................9
Observations regarding the use of the event’s marketing and promotion to achieve its aims and
objectives.......................................................................................................................................10
Recommendations arising from the assessment of the impacts of the event.................................11
Recommendations about the attaining the aims and objectives....................................................12
Reference:......................................................................................................................................12
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FESTIVAL AND EVENT
A brief description of the event – name, date, location, type of event, and (importantly)
attendance numbers:
The name of the event and details:
The chosen event is the Melbourne international comedy festival which is held in Melbourne
Australia. This festival generally lasts for around one month. This is the most famous festival in
Australia which takes place every year. This festival starts in March and it generally ends in
April. In previous, this festival opens at the April fool's day but now this festival opens at the
mid-time of the march. This festival takes place in the town hall of Melbourne (Sherlock 2016).
Various famous and renowned comedians performed at this festival. In the year 2014, there are
around 470 shows and 6500 performances are performed by more than 2300 artists. The artists
who are participated in this festival are mostly from China, Canada, US, Ireland and the UK also.
Now the number of shows increases in recent days. This festival is lit up with various shows like
a sketch show, debates, musicals, theatre and dramas and art exhibition also. Many aspiring
stands up comedians get a huge platform to show their talents. This festival gives them huge
recognition. The ticket price for this festival is quite affordable for the commoners. It is average
25- 30$ for a single ticket. The price of this ticket varies to the shows or events. Sometimes we
can get a ticket at 10$ also. The main event partner of this festival is creative Victoria which is a
governmental organization (Northover 2016). This organization is part of this festival for many
years. The media partner of this festival is nova 100 and herald sun which is a very famous news
media organization of Australia. There are various other supporters are there without them the
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