FIDO authentication with passkeys

FIDO 1
Fido
Student’s Name
Institution Affiliation

FIDO 2
Introduction
Fido was the pioneer in providing a network that was supported by a GSM standard. As
of 2004, during Fido’s acquisition, it had more than 1.275 million subscribers (Singh, 2013). In
mid-2013, the company had a customer base of 3.3 million subscribers, and this led to it being
ranked as the fourth largest wires carrier in Canada. Fido solutions have annual revenue of $10.8
billion.
Strength
It is the fourth largest provider of mobile services based on subscribers. It has more a
customer base of more than 3 million in Canada (Fido, 2020). Thus, this makes it among the
top service providers in Canada. It is this strong position that provides various benefits to Fido,
such as financial leverage, increased capacity to absorb shocks, and an enhanced capacity to steer
the market direction.
Well established and advanced network
Though Fido is not the trailblazer of LTE network inception in its operational regions,
Fido deployed LTE and high-speed networks in most areas of its operation. Fido network has
more than 97% coverage, which translates to most Canadians getting coverage (Fido, 2020).
Also, one can make a call or text via Wi-Fi, assisting one to remain connected in various places.
The EXT feature is a plus and a boost to users of Fido as they can use Fido in any part of Canada
due to extended coverage. Fido roam allows mobile subscribers to remain connected while using
this network through the use of Fido Roam, where one is charged $8 per day.
Robust brand recognition

FIDO 3
The use of aggressive strategies, innovative advertising, and improve customer service,
coupled with worker-friendly policies, have played a vital role in cementing Fido’s place among
the trending brands in Canada. Thus, it becomes easy for Fido to win new subscribers while
maintaining the existing pool. Fido content destination is a great feature that allows subscribers
to get the latest updates on music, arts, travel, and functions (Fido, 2020). Thus, with this
feature, consumers can get news regarding their entertainment preferences based on their needs.
Credit cards
Fido has a MasterCard in connection with Rodgers bank that is accepted and functional in
more than 44 million places globally (ROGERS bank, 2020). The card accords users of their
wish to benefit from various rewards such as purchasing Rodgers products. The MasterCard can
also be used in filling gas, paying bills in a restaurant, and facilitating daily purchases. For those
traveling, they can use the Mastercard to book flights and reserve mega ticket purchases, among
other services.
Weaknesses
The sluggish economy in Canada
Fido suffered when the Canadian economy was feeble in the past few years. The lower
disposable income exacerbated by high unemployment compelled subscribers to cut down their
expenditure with regards to phone bills. Though Canada is displaying signs of recovery, the
journey to recovery seems long.
Cutthroat rivalry