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The Sense of the Fabrication: Deconstructing the Relationship between Film and Fashion

   

Added on  2023-06-04

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Running head: FILM AND FASHION
The Sense of the Fabrication
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The Sense of the Fabrication: Deconstructing the Relationship between Film and Fashion_1

1FILM AND FASHION
The film industry and the world of fashion had been sharing a harmonious
relationship since the 20th century. This is perhaps one of the main reasons for the unwavering
as well as continuous interest that some of the greatest fashion designers have shown toward
the film industry (Hakak and Holmes 2017). As opined by Taylor (2014), the symbiotic
relationship these two industries share manifests in the monetary gains they reap from each
other but also in the changing notion of the movie itself. Foster, Manning and Terkla (2015)
are of the viewpoint that this is due the fact that the contemporary movies have become
fabrics. The fabrication becomes apparent not only in the clothes worn by the actors but also
the screens are materialized or tailor-made to gratify the desire of the audiences. The
fabrication of the movies just like the process used by the fashion designers for the creation
of their designer clothes has equipped directors an instrument likely to enable them to gain
popularity and success (Hunt 2018). This paper deconstructs and interprets the process of
filmmaking to show that modern films can be conceived as a tactile material. Focusing on the
fabrication notion, we explore how the fashion and film industries and fashion industry
intertwine with each other over their similarities of desire and intention.
According to Campagnolo et al. (2018), the influence that the fashion has wielded on
the film industry is an area which is not generally discussed about. However, when an
analysis is undertaken, it reveals insightful information. For example, on the one hand, there
is the contribution made by Edith Head, who ended her career with eight Oscar awards for
the costumes that she made (Weale 2018). On the other hand, it is seen that the effective
utilization of the costumes created by Edith Head and other famous designers like Travis
Banton, Jean Louis, Coco Chanel have contributed to the verisimilitude of the films
(Wissinger 2015). This in turn has not only made the films over the years more realistic or
lifelike for the audiences but at the same time as the ones with which they are relate to. In
addition to this, the costumes and style featured in films has influenced the clothing worn in
The Sense of the Fabrication: Deconstructing the Relationship between Film and Fashion_2

2FILM AND FASHION
everyday life. In this regard, Elsa Schiaparelli, one of the greatest hat-designers of the 20th
century once commented that “The film fashions of today are your fashions of tomorrow”
(Weale 2018). We see the truth of this statement in the popularity experienced as the default
outfit for gangsters following the release of Quentin Tarantino's Reservoir Dogs (1992).
Subsequent gangster movies like Pulp Fiction, Top Gun and others feature gangsters dressed
in black coats (Dancyger 2014). In addition to this, it appealed to the general population in a
substantial way, with black coats becoming fashionable for men in the last decade of the 20th
century. In this regard, the opinion of Chris Hemblade, the editor of the Empire Magazine is
important to note “Film and fashion people have always been interlinked in the circles in
which they move. They’ve always had a symbiotic relationship. They are just exploiting that
more now” (Weale 2018).
Foster, Manning and Terkla (2015) are of the viewpoint that films just like literary
texts have been vehicles through which artists can convey their emotions to the audiences and
also highlight important issues. In this regard, it can be said that the films have a social
function in addition to their role as entertainment. This is perhaps one of the most important
factors driving change in the techniques which are being used in film direction. One of the
major benefits that the film industry has derived through its close association with the fashion
industry is the process of fabrication or tailoring which is being used for the direction of the
movie (Needham 2013). For example, when the prime focus for directors was entertaining
the audiences they used linear mode of narration. Contemporary directors are focusing on the
non-linear mode of narration (Evans 2011). The contemporary directors like Quentin
Tarantino, Guillermo del Toro, Alejandro González Iñárritu and others are increasingly using
the concept of tailoring to not only make the films technically effective but at the same time
more gratifying for the audiences (Hunt 2018). It can be said that film screens are themselves
materialized and are equipment on which the fabric of film is unveiled. In addition to this, the
The Sense of the Fabrication: Deconstructing the Relationship between Film and Fashion_3

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