Creativity, Innovation and Design in Film Production

Student’s Last Name 1
Creativity, Innovation and Design
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Student’s Last Name 2
Introduction
In this course, where I was a film producer, I have learned a lot about films and working
in teams to produce films as outlined in this paper. At the same time, this course has ended with
its fair share of challenges. Almost everyone in the film industry will agree that the role of a
producer is arguably the excellent job for the all-rounder with a fascination in the big screen.
One of the fundamental concepts that this course has taught me is that creativity is one of
the important factors for the modern film production environment, but creativity is not natural
for every person (Hodgson and Briand, 2013 p. 315). Additionally, a team leader should do some
things to prioritize creativity and make it an encouraged trait in the film production environment.
This course also taught me more about norming storming forming. In essence, it is impossible
for a new team to do well as a unified and strong team takes a considerable amount of time to
build. In this regard, Bruce Tuckman’s Forming, Storming, Norming, and Performing model
illustrate these steps. A good understanding of this model can help me as a film producer ensure
that my new team becomes effective more hastily. In the process of building a good team,
conflicts may arise and thus the need for conflict management approaches such as B.A.T.N.A., a
term which was coined by William Ury and Roger Fisher in 1981 (Sirmon and Hitt, 2003 p.339).
In brief, it denotes “best alternative to a negotiated agreement.” Increasing ones BATMA is
essential as it improves the negotiating power. Notably, building a strong team may be
challenging as it needs great determination as well as excellent leadership qualities.
This course also enlightened me about all there is to know about strategy with a special
focus on Michael Porter's definition of strategy. Porter’s framework comprehensively explains
how organizations can outdo their competitors in the face of cut-throat competition (Alves,

Student’s Last Name 3
Marques, Saur and Marques, 2007 p.30). As a film producer, I feel that this concept was
essential to me as it explains an organization’s distinctive strategies to competition and the
competitive advantages on which it is grounded on. In essence, a good competitive strategy has a
potential of creating unique value for a certain section of customers. As such, this concept will be
highly essential to me as a film producer. Besides this, creative methodologies and techniques
including Delphi Technique, De Bono, and brainstorming were also discussed in this course.
First, brainstorming entails generating creative solutions and ideas through comprehensive group
discussion (Hotho and Champion, 2011 p. 30). As a film producer, this concept is important as it
allows me to think aloud and come up with as many ideas as possible, despite how bizarre or
outlandish they may be. Second, the Delphi method is used to study an issue with an extensive
group of individuals in an effort to move them towards consensus (De Sousa, Pellissier, and
Monteiro, 2012 p.26). It entails identifying the problem that needs a solution and noting it down
clearly so as to ensure anyone can understand. The next steps involve giving the problem to
everyone, collating the responses, giving everyone the collation, and repeating when necessary.
Week 5 of this course saw me acknowledge cultural diversity and its impacts on creative
innovations. While multicultural living may be seemingly difficult for communities, diversity of
cultures can enhance innovation and creativity (Cheng, Leung and Wu, 2011 p.810). In the
modern world which is characterized by frequent changes, the ability to innovate is regarded as
the central competitive edge and thus the film production process must aim at developing more
diverse teams. Hence, assuming an anti-diversity inclination may ruin the long-term profitability
of an organization (Shin. and Kim, 2013 p. 260). In addition to this, social and political factors
have a great impact on creativity, innovation, and design. In this regard, I learned more about the