Final Reflection Report for MBA Program and Major Project

This report reflects on the research methods, literature sources, knowledge gained, barriers faced, and objectives achieved during the MBA program and major project. It includes a detailed analysis of the financial feasibility of the proposed food-truck business and the competencies gained from the research.

Running head: FINAL REFLECTION
Final Reflection
Name of the Student
Name of the University
Author Note

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Student name: Name of the Student
Student ID number: School ID of the Stufdent
RESEARCH
REFLECTION REPORT
(should contain the details
given below) Please type your responses in the spaces below:
Marks
available
Research Methods
&Processes
How and why have you
chosen/decided on the
research
methods and processes
which you
are using/have used for the
development of your Major
Project?
How would you describe
these to:
1) a reader of your Major
Project
and/or
2) a future employer
(max. 275 words)
As there is broadly two different research method
suitable for the operation in this case which are
the qualitative and the quantitative. I am able to
use both the research methods. However I have
not conducted any formal survey or interview of
any individual in this case but in order to assess
the impact of marketing communication in the
food-truck business, the secondary research on the
same was much needed.
In order to describe this to a reader of the major
project, I would like to provide a brief overview
of the whole concept of the food-truck business so
that the reader be able to understand the concept.
Along with that, I will elaborate the need of the
research as well. This will be significant for the
readers to understand the impact and the
contribution of the research on the topic. Apart
from this, a brief description on the qualitative and
quantitative research will also be helpful for the
reader to understand the need of using them in the
evaluation of the market. Along with that, this will
also be helpful for the readers in getting a clear
idea of the impact of the marketing

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communication on the mentioned business.
The description of this for a future employer will
also be significant as it is pretty evident that an
employer of the same will need the effective and
fruitful knowledge of the business as well. In
order to get the market statistics and the feasibility
of the concept, the market research will also be
significantly necessary for the future employer as
well. The quantitative method will be significant
for the future employer in getting the statistics in
numbers so that he or she can understand the
viability of the project whether it will be
profitable or not or whether it is aligning with the
demand of the market or not. On the other hand,
the qualitative method of the research will also
help the future employer to understand the need
and the impact of the business idea in the modern
business context.
Literature &sources
1) What are the most
important
theories/I literature sources
/evidence sources which you
are
using to justify your research
and
You’re Major Project?
2) Why are these sources
important
And fundamental to your
It was much needed for me to evaluate the
industry background at the highest priority to
understand the various aspects and the dynamics
of it. In doing so the articles of Shahwahid, Bakar
and Eksan (2018), Ideris et al. (2017), Martin
(2014), Esparza, Walker and Rossman (2014),
Williams (2012), Shpigel (2015) and Petersen
(2014) are significant for me. Apart from this the
selection of identification of the business
opportunity and issues are of great significance. In
order to get correct idea on this, I researched the
articles of Martin (2014). For the investigation
regarding the financial feasibility of the business
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work?
(max. 275 words)
proposal, I researched the articles of Caramaschi
(2016), Baharuddin et al. (2015), Lee (2017), Pei-
Wen et al. (2016), Ho and Heang (2016), Rivolli,
Parker and de Carvalho (2017) and Kane (2015).
On the other hand, for the marketing feasibility of
the project, the evaluation of the articles of Hun
and Yazdanifard (2014), Hatheway, Kwan and
Zheng (2017), Shahwahid, Bakar and Eksan
(2018), Zailani et al. (2018), Yunan et al. (2017),
Tieman and Ghazali (2014) and Alfiero, Lo
Giudice and Bonadonna (2017) were significant
for me. For the evaluation of the market feasibility
for the proposal, the chosen articles are of Malshe,
Johnson and Viio (2017), Reeve et al. (2018),
Izberk-Bilgin and Nakata (2016) and Fuseini et al.
(2017). For the identification of the operational
feasibility, Yunan et al. (2017), Wijaya et al.
(2017) are highly helpful.
These resources are significant in solving the
research queries in various important aspects like
background of the industry, market feasibility,
marketing feasibility, identification of the
business opportunity or issues and the operational
feasibility which are significantly important for
the business plan.
Your Knowledge
What key areas of
knowledgehave
you gained from undertaking
your
Research and the Major
Project?
From the research, I have gained significant inputs
on the food-truck business industry. The various
aspects of the business like the market of the
business concept, the marketing of the plan, the
ethical issues related with the implementation of
the business plan along with the capability of
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Indicate why these are so
important
toyou?
(max. 200 words)
identifying the threats and opportunities for the
business. Apart from this, the research was
significant for me in getting significant insights
regarding the operational feasibility of the
business concept. In addition to this, the research
helped me significantly in understanding the
legislative, operational and the financial aspects of
the food truck business. Along with this, the
identification of the social media channels which
will be helpful for the promotional activities of the
proposed business plan is also a finding of the
research that is used in the paper.
In order to establish a business plan which has the
viability of getting implemented, there must be a
necessary research on the aspects which will be
important in the implementation of the plan. The
research on the market feasibility, marketing
feasibility, background of the industry,
identification of the business opportunity or issues
and the identification of the ethical issues related
to the implementation of the plan becomes
significantly important for the success of the plan.
Your Learning
What are the most important
aspects/examples of learning
and/or skills which you have
gained from:
(1) undertaking the MBA
programme,
During the undertaking of the MBA program, I
am able to overcome the usual incapability of
mine in using the used research methods. The
general inputs regarding the selection and the
usage of the quantitative and qualitative methods
for the topic is a significant gain for me generated
during the undertaking of the program and apart
from that, the significant inputs regarding the
implementation of the food truck industry is also
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(2) following through your
research, and
(3) applying your knowledge
and
what you have learnt in your
Major
Project
(max. 200 words)
a notable inheritance of skill.
As mentioned above my research was the base of
my study for the implementation of the plan.
Through my research, I am able to understand the
impact of the internal communication, the factors
which affect the feasibility of the plan in terms
generation of the revenue and the increment in the
market share as well. Along with that the
researches were of great significance in providing
important inputs regarding the market feasibility,
marketing feasibility, background of the industry,
identification of the business opportunity or issues
and the identification of the ethical issues.
With the application of my knowledge, I am able
understand the suitable methods for the
promotional activities through the various social
media platforms.
Critical Thinking and your
ideas
In carrying out your
research, your
analysis, your evaluation of
evidence, and in identifying
or
proposing conclusions, what
has
been the most important
discovery,
or piece of evidence, or
theory, or
viewpoint, or critical idea, or
During my research, I am able to observe that
there is very limited amount of researches
available for the topic and the implementation of
it. Hence it was much needed to have a detailed
analysis. In my research, I am able to acquire the
challenges in operating the food truck business
which is the seizure of the equipment that usually
happens as a result of the raids often undertaken
by the enforcement directorate officers. This raids
are observed to create significant amount of
difficulty for both the customers as well as the
business holders. Apart from this, the research
was significant for me in getting the knowledge of
the requirements like the food business license or
the local business licenses. Along with that the
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critical addition to your
knowledge,
or other item of importance
and
Why?
(max. 200 words)
contribution of the Halal Development
Corporation and Jabatan Kemajuan Islam
Malaysia (JAKIM) is also a significant finding for
my research. Apart from that, the factors which
will be improving the promotional activities of the
proposed business plan is of great significance.
Apart from this, the solution for the regulatory
compliances and the processes for the
achievement of the mandatory annual permits for
the conduction of the business are significant as
well.
Barriers met
What were the main
difficulties
and barriers which you were
faced
with in:
(l) undertaking your
research, and
(2) completing your Major
project
(max. 200 words)
As the research was significantly based on the
secondary method, the general barriers or the
difficulties that I faced during the conduction of
the research was the searching of the resources
that would be fruitful for the evaluation of the
various important aspects of the analysis like the
market feasibility, marketing feasibility,
background of the industry, identification of the
business opportunity or issues and the
identification of the ethical issues. Along with
that, the other major issue in it was the
understanding of the marketing communication
and the flow of the promotional activities through
the different social media channels.
10
Your Professional In completing my major project, I faced

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Development
What are the most important
business and/or management
skill(s) or academic idea(s)
or
lesson(s) which you have
learnt
from undertaking your
research and
Your Major Project - and
why?
(200 words)
considerable amount of difficulty in the
understanding of the collected data. There was a
section in the collected data where the responses
were not following the responses of the majority
and in that case I was facing some amount of
difficulty in deciding whether I should consider it
to be exceptional or it needs to be given a good
share of importance while making the decision.
On the other hand, I also faced considerable
amount of difficulties in selection of the correct
financial details for the paper. Hence primarily, it
was bit difficult for me to analyze depending on
the financial details.
From the research, I am able to get the skills
required to analyze the quantitative and the
qualitative data. The research was significant for
me in the creation of the searching skills for the
financial data that will be much needed for the
correct evaluation of the financial feasibility of
the plan. Along with that, the required
competencies for the usage of the social media
platforms for the promotional activities was also
obtained from the research. In addition to this the
capability of the evaluation of the challenges for
the proposed plan like the seizure of the
equipment carried out by the enforcement
directorate and the strategies to take care of such
activity. Along with that the generation of the
entrepreneurship skills from the business will also
be a significant gain. The qualities required to
identify a booming industry and the qualities
behind the identification of the demand of the
customers is a strong competency that the
research is able to create for me. The strategies
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for the pricing with a precise focus on the costing
of the equipment and the materials needed for the
same is also significantly helpful for me as that
will also be a competency generated for the cases
of the future usages.
Objectives
Based on your research and
the
work which you have done
in the
MBA Programme and its use
in
your Major Project, what
were and
how far have the objectives
of your
major project been
achieved?
(max. 250 words)
With reference to the articles of Caramaschi
(2016), Baharuddin et al. (2015), Lee (2017), Pei-
Wen et al. (2016), Ho and Heang (2016), Rivolli,
Parker and de Carvalho (2017) and Kane (2015),
the analysis of the financial feasibility of the plan
is achieved and with this the financial viability of
the project with a precise focus on the financial
requirements is identified.
With the references to the articles of Malshe,
Johnson and Viio (2017), Reeve et al. (2018),
Izberk-Bilgin and Nakata (2016), Zailani et al.
(2015), Fuseini et al. (2017) and Scholliers
(2015), the identification of the strategies which
will be helpful for the promotional activities are
achieved as well.
With the references of the food permits, food
licenses and the local business licenses, the
determination of the food standards or the quality
of the food standards is identified.
The several academic articles that were used in
the paper, provide a genuine base to the human
resource requirements for the proposed plan. In
the paper, it is observed that the focus on the
quality of the employees for providing deliveries
which will be able to guarantee the customer
satisfaction will be significantly appreciated.
Apart from this, it is also identified that the
employees who have the capability to serve in
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accordance to the preferences of the customers are
highly appreciated by the organizations. This will
be a great advantage for the small scale
organizations in providing the much required
stability to their business plan.
Findings & outcomes
How useful and/or feasible
are the
findings, recommendations,
conclusions, or outcomes of
your
Major Project to you and/or
to a
FutureEmployer?
You must justify your
answer with
Specific examples.
(max. 200 words)
The assessment of the article of Baharuddin et al.
(2015) is able to provide an alarming message for
the proposal as the article expressed the concern
over the cash flow management procedures. On
the other hand the article of Lee (2017) was
significantly boosting for any entrepreneur to take
up the discussed model for implementation. For
the solution of the issues of the financial
requirements, the article of Pei-Wen et al. (2016)
provided a general framework which satisfies the
concern of the loans for the project. The
mentioned article is able to specify that the both
government and the non-government agencies do
provide microfinance loans to various business
organizations which will ease out the concern of
financial requirements in this case as well. In my
project, there was a significant requirement for
the employees who will be able to manage the
sales in the desired manner along with the
increment of the customer satisfaction as well.
The article of Rivolli, Parker and de Carvalho
(2017) provides significant inputs for the solution
of the issue of the human resource as it is able to
state that the fact there are considerable number
of qualified employees available in the region for
the jobs in the specified industry and that too be
with a very reasonable amount as the salary.
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TOTAL
100