Final Reflection Report for MBA Program and Major Project

Running head: FINAL REFLECTION
Final Reflection
Name of the Student
Name of the University
Author Note

1FINAL REFLECTION
Student name: Name of the Student
Student ID number: School ID of the Stufdent
RESEARCH
REFLECTION REPORT
(should contain the details
given below) Please type your responses in the spaces below:
Marks
available
Research Methods
&Processes
How and why have you
chosen/decided on the
research
methods and processes
which you
are using/have used for the
development of your Major
Project?
How would you describe
these to:
1) a reader of your Major
Project
and/or
2) a future employer
(max. 275 words)
As there is broadly two different research method
suitable for the operation in this case which are
the qualitative and the quantitative. I am able to
use both the research methods. However I have
not conducted any formal survey or interview of
any individual in this case but in order to assess
the impact of marketing communication in the
food-truck business, the secondary research on the
same was much needed.
In order to describe this to a reader of the major
project, I would like to provide a brief overview
of the whole concept of the food-truck business so
that the reader be able to understand the concept.
Along with that, I will elaborate the need of the
research as well. This will be significant for the
readers to understand the impact and the
contribution of the research on the topic. Apart
from this, a brief description on the qualitative and
quantitative research will also be helpful for the
reader to understand the need of using them in the
evaluation of the market. Along with that, this will
also be helpful for the readers in getting a clear
idea of the impact of the marketing

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communication on the mentioned business.
The description of this for a future employer will
also be significant as it is pretty evident that an
employer of the same will need the effective and
fruitful knowledge of the business as well. In
order to get the market statistics and the feasibility
of the concept, the market research will also be
significantly necessary for the future employer as
well. The quantitative method will be significant
for the future employer in getting the statistics in
numbers so that he or she can understand the
viability of the project whether it will be
profitable or not or whether it is aligning with the
demand of the market or not. On the other hand,
the qualitative method of the research will also
help the future employer to understand the need
and the impact of the business idea in the modern
business context.
Literature &sources
1) What are the most
important
theories/I literature sources
/evidence sources which you
are
using to justify your research
and
You’re Major Project?
2) Why are these sources
important
And fundamental to your
It was much needed for me to evaluate the
industry background at the highest priority to
understand the various aspects and the dynamics
of it. In doing so the articles of Shahwahid, Bakar
and Eksan (2018), Ideris et al. (2017), Martin
(2014), Esparza, Walker and Rossman (2014),
Williams (2012), Shpigel (2015) and Petersen
(2014) are significant for me. Apart from this the
selection of identification of the business
opportunity and issues are of great significance. In
order to get correct idea on this, I researched the
articles of Martin (2014). For the investigation
regarding the financial feasibility of the business
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work?
(max. 275 words)
proposal, I researched the articles of Caramaschi
(2016), Baharuddin et al. (2015), Lee (2017), Pei-
Wen et al. (2016), Ho and Heang (2016), Rivolli,
Parker and de Carvalho (2017) and Kane (2015).
On the other hand, for the marketing feasibility of
the project, the evaluation of the articles of Hun
and Yazdanifard (2014), Hatheway, Kwan and
Zheng (2017), Shahwahid, Bakar and Eksan
(2018), Zailani et al. (2018), Yunan et al. (2017),
Tieman and Ghazali (2014) and Alfiero, Lo
Giudice and Bonadonna (2017) were significant
for me. For the evaluation of the market feasibility
for the proposal, the chosen articles are of Malshe,
Johnson and Viio (2017), Reeve et al. (2018),
Izberk-Bilgin and Nakata (2016) and Fuseini et al.
(2017). For the identification of the operational
feasibility, Yunan et al. (2017), Wijaya et al.
(2017) are highly helpful.
These resources are significant in solving the
research queries in various important aspects like
background of the industry, market feasibility,
marketing feasibility, identification of the
business opportunity or issues and the operational
feasibility which are significantly important for
the business plan.
Your Knowledge
What key areas of
knowledgehave
you gained from undertaking
your
Research and the Major
Project?
From the research, I have gained significant inputs
on the food-truck business industry. The various
aspects of the business like the market of the
business concept, the marketing of the plan, the
ethical issues related with the implementation of
the business plan along with the capability of
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