This research report investigates the decline in sales at Curries R US, an Indian fine dining restaurant in Southport, Gold Coast, Australia. The report analyzes the factors contributing to the sales decline, including location, quality of food, pricing, and marketing strategies. It also explores customer preferences and suggests recommendations for improving sales, such as introducing new dishes, enhancing services, and implementing aggressive pricing strategies. The report utilizes a mixed-method approach, combining a literature review with a survey of 200 customers.