Finance and Economics Assignment 2022

FINANCE AND
ECONOMICS

SPORT ORGANIZATION OVERVIEW
• Aims to adopt the expansion policy to increase is
revenues
• Long term sustainability of the club
• Decision to increase the capacities of seating for
its stadium to increase the profits
• Attracting more supporters for making the club
more famous

PROPOSED PROJECT
• Green Bay aims to expand and renovate the
southern end zone of Lambeau Field Stadium
(DeSchriver, Rascher & Shapiro, 2016)
• For this purpose the project has been divided into
two phases
• The expansion is forecasted to increase its
number of seats by 7200 sets, lounge spaces,
bowl circulation and introduction of four new
clubs
• The comfort of its spectators will be taken care

PHASE 1
• Designed with the aim of giving new experience to
its fans
• Creation of new wall of fans, three dedicated bars
and concession concourses
• Top floor has been allocated for the staff and former
players
• Provision given to them for taking their families for
watching the games
• Enjoyment of the features and luxuries provided by
the suites (Humphreys & Zhou, 2015)