Finance and Funding in the Travel and Tourism Sector
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Explore the importance of costs, volume, and profit in decision-making for travel and tourism businesses. Analyze financial management using case studies. Understand management accounting information and interpret financial accounts for decision-making. Delve into sources and distribution of funding for tourism development.
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Finance and Funding in the Travel and Tourism Sector 1
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Table of Contents Introduction.................................................................................................................................................3 TASK 1.......................................................................................................................................................4 LO1- Understand the importance of costs, volume and profit for management decision making in travel and tourism..................................................................................................................................................4 P1.1 explain the importance of costs and volume in financial management of travel and tourism businesses using Carnival Corporation &plc as your case study..............................................................4 P1.2 analyse pricing methods used in the travel and tourism sector. You should use relevant examples from different cruise brands of Carnival Corporation & plc....................................................................6 P1.3 analyze factors influencing profit for travel and tourism businesses using Carnival Corporation &plc cruise brands as your case study.....................................................................................................7 Task2...........................................................................................................................................................8 LO2- Understand the use of management accounting information as a decision making tool in travel and tourism businesses.......................................................................................................................................8 P2.1 explain different types of management accounting information that could be used in travel and tourism businesses using Dalata Hotel Group plc as your case study......................................................8 P2.2 assess the use of management accounting information as a decision-making tool for Dalata Hotel Group plc...............................................................................................................................................15 Task3.........................................................................................................................................................20 LO3 Be able to interpret financial accounts to assist decision making in travel and tourism businesses...20 3.1 interpret financial accounts of Dalata Hotel Group plc for the year ended 31st December 2016 showing at least two years performance (for example comparing 2016 to 2015)..................................20 Task 4........................................................................................................................................................23 LO4 – Understand sources and distribution of funding for public and non-public tourism development. .23 4.1 analyse sources and distribution of funding for the development of capital projects associated with tourism...................................................................................................................................................23 Conclusion.................................................................................................................................................29 References.................................................................................................................................................30 2
Introduction Finance is the major requirement of any business and it is necessary that it shall be managed in the best possible manner. For that various analyses regarding the sources and the manner in which allocation shall be made is to be done. In this report use of cost and profit in decision making process. Also the manner in which management accounting information will be taken as decisionmakingtool.Financialstatementwillbeanalysedforallthecompanysothat performance can be evaluated. In this report presentation will be made and also leaflet will be prepared for the better understanding. 3
TASK 1 LO1- Understand the importance of costs, volume and profit for management decision making in travel and tourism Report: Introduction: Under this report the aspects related to cost, profit and volume will be discussed in respect of Carnival Corporation &plc. That is one of the best travel companies. It is dealing in cruise brands in various parts of world which includes Australia, North America and Europe. Also the pricing methods and actors by which profits are affected will be discussed. P1.1 explains the importance of costs and volume in financial management of travel and tourism businesses using Carnival Corporation &plc. as your case study. Carnival Corporation is one of the largest companies in terms of travel sector and is operating in various parts. The main aim of this is to provide its customers with the best services. For this it is needed that cost shall be spend so that all the operations are carried out in an effective manner. It can be said that for the growth of business, cost is the main factor that shall be taken into consideration (Macve, 2015). Whereas volume defines the amount that is needed in business so finance measurement will be covered in this. In the given case cruise facility is provided by carnival so the cost related to accommodation, food and other facilities will have to be incurred by it. For the management of finance in proper manner it is required that proper cost and volume analysis shall be carried out so that all the needs are met on time. There are various tools which can be used for this purpose and they include: ï‚·Break even analysis: this is required as breakeven is the point where the company will be in no loss and no profit situation. It means at this point the cost that is incurred will be recovered and profits will start to flow. So Carnival will have to do this in order to know the amount that shall be spent and time in which it will be recovered (Bushman, 2014). 4
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ï‚·Economies of scale: This is the process by the help of which cost can be saved by attaining an increment in the volume. So it can be said that if Carnival focuses on the maximization of volume then its cost will be saved which is beneficial in long run. So it can be said that with the help of all this cost and volume analysis Carnival Corporation can attain various advantages in terms of financial management. This is because cost will be reduced and y this profits will be increased and this will lead to opportunity for the business to grow further (Seyidov and Adomaitiene,2016). Also the decisions can be taken by the use of the data related to cost which will be useful in investment management as comparison can be made and can identify what will be trend in coming future for tourism sector. 5
P1.2 analyse pricing methods used in the travel and tourism sector. You should use relevant examples from different cruise brands of Carnival Corporation & plc. As the Carnival corporation is dealing in cruises so there will be price that will be charged from the visitors and it is very important that it shall be fixed by use of appropriate method. Under that it shall be noted that all the cost that have incurred whether they are variable or fixed shall be taken into consideration. Some of the methods are as follows: Cost plus pricing: This is the model in which all the expenses or can say cost are added and then the profit which is expected to it. By this the total amount to be charged is determined. Under these factors such as status of visitors, market position will be evaluated. Seasonal pricing: This is the method which is most important in travel business because seasons play relevant role in it. If the cruise is used by visitors in summers then the price at that time will be fixed at higher rate than the one to be charged in non-peak seasons. Market-led pricing: under this market conditions, customer’s opinions and other factors are considered for fixation of price. If there are other competitors whose services are taken by customers then the price will be decided by taking all of that under consideration (Macve, 2015). 6
P1.3 analyzes factors influencing profit for travel and tourism businesses using Carnival Corporation &plc. cruise brands as your case study. The profits that are made in travel sector depend highly on certain factors and some of them are as follows: ï‚·Political factors: This the factor under which all the government regulations are taken into use. It shall be noted that the rules and laws which are made at the place of cruise are complied with as then only profits can be maximized by attracting more customers. ï‚·Competition: In travel sector there is high level of competition as new entrants are there who offer new facilities and by that visitors are attracted by them. Thus by it profits are highly affected (Elhaj and Barakeh, 2015). Carnival shall consider the market position of competitors to maintain its profits. ï‚·Environmental factors. This affects the profits as before travelling people consider environmental conditions of that place and if they are not favorable then travel is not considered. So by this profits are also affected. Conclusion From the report it can be said that cost and volume analysis shall be done to take important decisions. Also manner in which prices are fixed is provided together with the factors which affect the profitability of Carnival group. 7
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Task2 LO2-Understandtheuseofmanagementaccountinginformationasa decision making tool in travel and tourism businesses P2.1 explain different types of management accounting information that could be used in travel and tourism businesses using Dalata Hotel Group plc as your case study Slide 1 8
Slide 2 9
Slide 3 The types of information system helps in presenting the adequate and timely information to the management of the company and assist in efficient decision making processes. 10
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Slide 4 Financial statements are the documents that are required to be prepared by all the companies in which all the transactions that took place within an year are recorded (Guinea, 2016). They are mandatory and are to be made in specified format that is set by standards. The most important among them are as follows: Balance sheet: Under this all the assets and liabilities of the company are to be presented. This is also known as statement of financial position. Income statements: In this all the incomes and expenses which have been made during a year are stated. By that the profits that are earned are identified. Cash flow statement: All the transactions that include the use of cash are to be recorded under this. This helps in knowing the manner in which cash has been allocated and also if balance in beginning and end are reconciling with each other. 11
Slide 5 Variance analysis is the process in which all the budgeted and actual figures are compared with each other so that deviations can be calculated. By the use of this it is possible for the company evaluate the performance of company. 12
Slide 6 Budgets are the statements which are made with the use of all the data related to past and also the assumptions in respect of coming period are made. Under them all the targets that are required to be achieved in a given time frame are mentioned. With the help of them all the work will be performed in proper manner. 13
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Slide 7 This is the point at which company will be in no profit/loss situation. The sales will be of such amount at which all the expenses which have been incurred are recovered. By this it is identified that after which level company will be earning profits and then sales will be made accordingly in order to maximize the profits. 14
P2.2 assess the use of management accounting information as a decision-making tool for Dalata Hotel Group plc Slide 8 Theaccountinginformationprovidesinformationtothebusinessmanagersforstrategic decisions making and helps in implementing control within the enterprise. 15
Slide 9 There are various decisions which can be taken with the help of management decision and some of them are: Trend analysis:By all the data it can be identified that what is the trend and is the company working in proper manner or some alteration in systems is required (Siyanbola, 2012). Investment decisions: The balance of cash that is available with the Dalata is identified and so it is possible to take decisions regarding the amount that shall be invested. Rising of capital:The need of finance will be determined and then it is decided that whether capital shall be raised or not. Measurement of performance:By the help of data that is available it will be possible to know the level of performance which is maintained by company. Reduction of price:As all the data will be collected so it can be identified that which are the irrelevant cost that can be eliminated and by that overall price can be reduced. 16
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Solvency:Decision regarding it can be taken as it will be determined that company is having good position or not and if not that the factors affecting it will be identified. By the help of them decisions to overcome the problem will be taken. 17
Slide 10 18
Slide 11 19
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Task3 LO3 Be able to interpret financial accounts to assist decision making in travel and tourism businesses 3.1 interpret financial accounts of Dalata Hotel Group plc for the year ended 31st December 2016 showing at least two years performance (for example comparing 2016 to 2015). Report: Introduction: In this report financial performance of Dalata hotel group will be evaluated. For this purpose various ratios will be calculated for financial year ending December 2016 and then they will be compared with the ratios of past year that is 2015. The evaluation of any company can be made by the use of various calculations such ad ratios (Sharifpour, et. al., 2014). There are various types of ratios which can be used in this process. Some of the important ones are presented below: Current ratio: This is the ratio under which all the current assets and liabilities of Dalata will be compared. This helps in knowing that whether company will be able to meet all of its current obligations in appropriate manner. For this current assets will be divided with current liabilities. Quick ratio: Under this all the quick asset are compared with the current liabilities. This is used to know that whether company has sufficient liquid assets to meet its liabilities. The standard that has been set in respect of it is 1:1. All the quick assets are divided with current liabilities to calculate this ratio. Operating margin: this is the ratio under which the profits are compared with sales. So it determines the rate at which operating profits are earned with the level of sales that is made. Under this all the expenses that are related to administration are taken into consideration. 20
Net profit margin ratio: In this the rate of net profit which is the amount earned after deducting all expenses is calculated in comparison to sales made. By this it is identified that excessive expenses are not incurred by company. Debt to Equity ratio: All the debts and equity which is maintained by company are compared with one another (GOYAL, 2016). By this is it is identified that whether company is having much of the owned funds or it has borrowed from market. Below are presented the calculations of important ratios. 21
22 Particulars2015 (€'000)2016 (€'000) Current Assets16227898771 Current liabilities5623868821 Quick assets16092996954 Current ratio2.891.44 Quick ratio2.861.41 operating profits3695755607 Revenue225673290551 Net profits2162634923 Operating margin16%19% Net profit margin10%12% Debt324040364994 Equity537296620382 Debt-equity0.600.59
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From the calculations that are made above it can be noted that current ratio and quick ratios were better in 2015 but in 2016 they declined from 2.89 in 2015 to 1.44 in 2016 which shows that company has not invested much in current assets but then also it is near to 2 so it cannot be said that company is in bad position. Margins which are whether operating or net profit have experienced an increment and so it is good indicator that Dalata group is earning more profits which signified growth. The net profit margin was 10% in 2015 which increased to 12% in 2016.Debt to equity is also not very high and it has declined than last year that is from 0.60 to 0.59 which means that company is not taking much of the borrowings and so its fixed charge will be less. Company will not have to bear much of the interest expense. So, overall position of Dalata is satisfactory (Pratt, 2016). Conclusion: From the report it can be identified that financial position of Dalata hotels group is good and they have experienced growth since 2015. There are no such indications which represents that any losses can be faced by company in near future. Task 4 LO4 – Understand sources and distribution of funding for public and non- public tourism development 4.1 analyse sources and distribution of funding for the development of capital projects associated with tourism. Leaflet: Title: Varioussourcesand distribution of funds in respect of capital projects. II.Privatetourism development: 1.Seed capital:In case ofthenewbusiness Conclusion: From this it can be concluded thatinordertomake investment in capital projects, fundsarerequiredandthey 23
whichareestablished recentlythereisthe needtomakeinitial investment and that is known as seed capital. All of the funds that are invested are used in order to carry out the operations at the initial stage of business. This includes environmental projectsand funds in respect of them can be obtainedfrommarket orvariousother personal sources. 2.Angel investments: Thesearethose projectsunderwhich informal investors are used for the purpose of collection of funds. For this all the aspects of tourismsectorare required to be analyzed so that all the potential customerscanbe attracted. 3.Retained earnings:in case of private sector can be collected from various sources.Theyaremainly classifiedintwosegments which are public and private. Allofthemhavebeen discussed in detail under this by the help of which growth anddevelopmentcanbe achieved. Introduction: Inthetravelandtourism sector, fianance is required for many projects and the main amongthemarecapital projects. For this it is required thatproperunderstandingin respect of various sources and theirallocationshallbe gained.Bythehelpofthis leaflet all of this information will be gained which will be proving to beof greathelp beingamanagement consultant. 24
this is the main source. All of it si the amount thatisretainedby businessesfromthe profitswhichare earned so that they can beusedinlater situations. This is the sourcewhichisrisk free and no additional cost is required to be incurred in respect of it. 4.Equity:Thisisthe amount which can be collectedbytourism sectorbywayof issuance of equity. All of those are interested inissuingcapitalare the ones for whom this proves to be of great helpasnoadditional costisneededunder this. For this purpose offers are made and all the interested investors canbuytheshares (Pulmanis, 2015). Explanation: I.Development of capital projectinpublictourism and so resources and their allocation: 1.Ministryoftourism: thefundsthatare requiredbypublic sector can be obtained fromthetourism ministry and this is one of the main sources of funds for them. It is the responsibilityof 25
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ministry to provide all of them with required funds so that no risk is faced by them. There are various small scale industries or the ones whohaverecently startedtheirbusiness sobythehelpof ministrytheywillbe abletomaketheir businesssecureand alsoexpandasfunds will be available with themwhichtheycan investinvarious capital projects. All of those who needs funds areevaluatedbythe ministryandthen provided with finance sothattheycan maintain their business effectively and will be abletoretainthe customersandalso attract new consumers. 2.Grants and programs bytourismfacility: Localcommunity requiresincreasing 26
theirlivingstandard andattractingmore customers and in order to achieve this various programs and schemes arelaunchedby government (TarantinJuniorand Valle, 2015).By this the overall profitability will be increased. For this evaluation is made by government so that theycanidentifyall theneedsand requirementsof customers and provide themwiththebest quality services. 3.Establishmentof partnerships:Under this it is required that localcommunities shall build partnership withthegovernment sothattheycanbe madeavailablewith the required funds. By thistheirgrowthcan be enhanced and this willonlybepossible 27
whengoodsrelations are maintained among them.Theywillbe able to invest in capital projectsbywhich development in respect oflongrunwillbe attained (Pratt, 2016). 28
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Conclusion From the report that is presented above it can be noted that finance and funding is very much important for tourism sector and due to this there are various aspects which have been taken into consideration. There are many sources from which funds can be obtained and they have been discussed above. The factors by which profits of the company can be affected have been explained so that they can be controlled by taking proper steps. Also financial analysis has been done so that performance can be evaluated. 29
References Bushman,R.M.,2014.Thoughtsonfinancialaccountingandthebanking industry.Journal of Accounting and Economics,58(2), pp.384-395. Elhaj, M.R. and Barakeh, M.Z., 2015. The Impact of E-commerce on Travel Agencies Profitability in Respect of Size: Evidence from the US. GOYAL, P.K., 2016.A STUDY OF RATIO ANALYSIS AS A TECHNIQUE OF FINANCIAL PERFORMANCE EVALUATION. Macve, R., 2015.A Conceptual Framework for Financial Accounting and Reporting: Vision, Tool, Or Threat?. Routledge. Pratt, J., 2016.Financial accounting in an economic context. John Wiley & Sons. Pulmanis, E., 2015. Micro-Economical Aspects of Public Projects: Impact Factors for Project Efficiency and Sustainability. Seyidov,J.andAdomaitiene,R.,2016.FACTORSINFLUENCINGLOCAL TOURISTS'DECISION-MAKING ON CHOOSING A DESTINATION: A CASE OF AZERBAIJAN.Ekonomika,95(3), p.112. Sharifpour, M., Walters, G., Ritchie, B.W. and Winter, C., 2014. Investigating the role of priorknowledgeintouristdecisionmaking:Astructuralequationmodelofrisk perceptions and information search.Journal of Travel Research,53(3), pp.307-322. Tarantin Junior, W. and Valle, M.R.D., 2015. Capital structure: the role of the funding sourcesonwhichBrazilianlistedcompaniesare based.RevistaContabilidade&Finanças,26(69), pp.331-344. Warren, C.S. and Jones, J., 2018.Corporate financial accounting. Cengage Learning. 30