Explore the importance of finance and funding in the travel and tourism sector, analyzing cost, volume, pricing methods, and factors influencing profit. Understand management accounting information and decision-making tools for businesses in the industry.
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FinanceandFundinginTraveland Tourism Sector 1
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Contents Introduction................................................................................................................................3 Task 1.........................................................................................................................................4 1.1 Explain the importance of costs and volume in financial management of travel and tourism businesses using Carnival Corporation & plc as your case study.................................4 1.2 Analyse pricing methods used in the travel and tourism sector. You should use relevant examples from different cruise brands of Carnival Corporation & plc.....................................5 1.3 Analyse factors influencing profit for travel and tourism businesses using Carnival Corporation & plc cruise brands as your case study..................................................................7 Task 2.........................................................................................................................................9 2.1 Explain different types of management accounting information that could be used in travel and tourism businesses using Dalata Hotel Group plc as your case study......................9 2.2 Assess the use of management accounting information as a decision-making tool for Dalata Hotel Group plc............................................................................................................14 Task 3.......................................................................................................................................18 3.1 Interpret financial accounts of Dalata Hotel Group plc for the year ended 31st December 2016 showing at least two years performance.........................................................................18 Task 4.......................................................................................................................................20 4.1 Analyse sources and distribution of funding for the development of capital projects associated with tourism............................................................................................................20 Conclusion................................................................................................................................22 References................................................................................................................................23 2
Introduction Funding states the money or amount which is provided or offered by the business entities along with the sector related to regulatory bodies for the particular purpose. But on the other hand, funding refers to the procedure of receiving capital or money and that is useful for the purpose of business and in this fund, are provided by the financial institutions which include banks as well as other lending agencies (Difference between, 2018). In task one, discussion to be done on cost and volume along with the importance of the different cost in Carnival Corporation. Along with this, a demonstration to be done on different pricing method for the company. In task two and three, Dalata Group Plc needs to be taken for analysing the management information system and decision-making tools. Along with this, examination to be done of financial accounts of Dalata Group. In task four, different sources and distribution of funding for tourism development are to be presented. 3
Task 1 Introduction In this task, discussion to be done on the importance of finance and funding as well as cost and volume as it reduces the profit of the company. If business entity manages the cost then this will help them in generating more revenue. Along with this, a demonstration to be done on diversified pricing methods which help in setting the appropriate price and by that they can make correct decision to invest or not. 1.1 Explain the importance of costs and volume in financial management of travel and tourism businesses using Carnival Corporation & plc as your case study. If carnival Plc wants to earn more revenue, then they have to manage the cost as well as a volume which help in collecting the funds and that can be used in the development of tourism sector. Cost Cost can be defined as the value of money and that can be used up to produce something and by that, they can deliver appropriate services. It includes different type of cost that is direct or indirect cost, fixed as well as variable cost. Fixed cost is that cost which does not vary according to the changes in the number of units. Variable cost is that cost which is changing according to the number of units (Boardman, et. al., 2017). Cost volume profit analysis: It assists in determining and analysing the changes in cost as well as a volume which affect the operating income of the company. In this, sales price per unit is constant and total fixed cost are constant (Cliff Notes, 2016). Volume Break-even point:It is a point where the company can identify the situation of no profit no loss. It includes the sales volume at which company earns no money. It assists in determining the potential to generate more profit. Along with this, changes need to be analysed in the profit when prices are altered (Accounting tools, 2017). 4
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Economies and diseconomies of scale:Economies of scale define the advantages of cost as it assists in expanding its services in the long run. It provides the discounts to the business entity. Diseconomies of scale assist in increasing the cost of production of Carnival Plc. The main factors include supervision or lack of decision (Nitisha, N.d). 5
1.2 Analyse pricing methods used in the travel and tourism sector. You should use relevant examples from different cruise brands of Carnival Corporation & plc. In the tourism sector, the tour operator needs to set the price for the different holiday packages and for that appropriate method should be used. It includes: Cost-plus pricing method: It is an appropriate and effective method for setting a price for the holiday packages. This method also called as markup pricing method as it assists in determining the cost of their services (Study.com, 2017). This method succour in setting the price of a particular service. It includes the direct material, direct expenses as well as direct labour cost. It can be computed in three steps which include determining total cost by adding fixed and variable cost. Then divide the total cost by a number of units and at last unit cost should multiply by the markup percentage for the selling cost (Peavler, 2016). Return on investment method:It is part of profitability ratio which assists in calculating as well as computing the profit on the basis of investment in terms of percentage of the original cost. It aids in measuring the money which was made on the investment according to the investment on a purchase price. It helps the investor in making the decision to invest or not (My Accounting Course, 2017). Break-even pricing method: This method is associated with the break-even analysis as it is a forecasting tool which is used by the marketers to determine the sales of the company. This will not consider directly to the demand in the market at the time of determining the price (Know This, 2018). This can be calculated by using formula include: Fixed cost / Price – Variable cost per unit = % of units to break even. 6
1.3 Analyse factors influencing profit for travel and tourism businesses using Carnival Corporation & plc cruise brands as your case study There are numerous factors which have an adverse impact on the profit for business related to travel and tourism sector by using Carnival plc. It includes: High competition in the market: In the market, there are different tour operators and that’s why competition is increasing in the tourism sector. They are providing services at an affordable price and this will increase the number of visitor’s. Terrorism:It is the main driving force and this will be having an impact on the decision of visitors as well as tourism sector. If the attack was done by the terrorists in the diversified areas then this will affect the revenue of carnival Plc because this will decrease the number of consumers and by that spending’s also decrease (Saha and Yap, 2014). Natural disasters:This is also an important factor as it has a big influence on the travel and tourism sector. This factor impacts the destinations and by that decision of the visitors as well. This creates the physical damage to the different areas and by that company’s profit decrease (Tsai, et. al., 2016). Figure1: Factors affecting tourism 7
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Source: (Ajake, 2015) Variations in the currency rate:The value of the currency is changing on a rapid basis and if visitors purchase currency or book their packages on old price then this will affect the profit or the tour operator and by this carnival Plc suffers the loss. Investigation of the impact of the exchange rate regimes the flow of international tourism (De Vita, 2014). Variations in the policies of regulatory bodies: According to the variations in the needs and wants of the consumers, then the policies of government changes accordingly. When the policies of regulatory bodies are changing then tour operator or Carnival Plc need to implement those policies as it assists in attaining success in the market and by that visitors can make a correct and appropriate decision (Weimer and Vining, 2017). Conclusion From the above, it has been depicted that the employees of Carnival Plc need to maintain cost along with the volume which helps in increasing the profit. The managers of the company adopt an appropriate method of pricing to set the price of the holiday packages as it assists in increasing the number of consumers. Along with this, they have to analyse the different factors which have an adverse impact on the revenue of the company. 8
Task 2 2.1 Explain different types of management accounting information that could be used in travel and tourism businesses using Dalata Hotel Group plc as your case study 9
Management accounting information assists in managing the accounting information. It helps in making the correct and appropriate decision. Along with this, they have to do proper functioning with the proper management and control on the functions and performance of the company. 10
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Financial statements are essential to the company as it assists in making the managerial decisions. It is a formal record of all the activities related to finance. This will succour in identifying and analysing the position and performance of the company in the market. It should be present in a proper manner. The balance sheet of the company denotes the financial position of the company as it includes the assets and liabilities of the business.Balance sheet help in computing the ratios which assist in comparing and analysing the performance of the company in the market at a time of 11
high competition. This analysis helps in control in the budget as well as assist in making the correct decision for the betterment of the company. By computing and calculating the different financial ratios, Dalata Group can analyse their performance and position in the competitive market. From the income statement or profit and loss statement, top-level managers can easily prepare or set their goals and objectives for the long term. When employees of the company prepare appropriate statement then this will help shareholder in making the correct decision. 12
Cash flow analysis is also a part of financial statements and this can be done by adopting appropriate tools or techniques which include zero-based budgeting, variance analysis along with the responsibility accounting. The industry which is based on the service, they can adopt Just-in-time approach as well as ABC cost analysis. According to the scenario, they have to maintain proper budget according to a situation which will assist in attaining targets. Budget report also included in the financial statements as it assists in forecasting of the cost and expenses so that they can attain success in future. This helps in attaining the advantages in the tourism sector. Along with this, it also succours in determining and demonstrating the expected sales which will company in attaining success. 13
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2.2 Assess the use of management accounting information as a decision-making tool for Dalata Hotel Group plc Management information system states the procedure of information or data by using internet along with the intelligent devices. This information system help in managing and supporting the managerial decisions within the business entity. In managing the information system, middle-level managers provide support to ongoing operational activities. 14
Information and communication technology software is adopted by the Dalata group Plc as it assists in increasing the risk of the company. This will help in increasing the risk of data security as well as analyse the internal or external cyber event with the capability of data loss. This software can manage by the doing the operations on a robust infrastructure related to information technology. This can be mitigated by taking suggestions or advice from the experts. The higher-level managers, as well as staff members, need to make the effective and appropriate decision for the betterment of the company and for this they have to use appropriate tool which assists in attaining maximum benefits. This will help business entity in attaining the success and by this, in front of the company, any type of barrier cannot occur (Mind Tools, 2018). 15
The employees and managers of Dalata Group Plc can prepare appropriate financial accounts and provide to the stakeholders so that they can make a proper decision by forecasting the accounts to invest or not. As this tool assists in maintaining the control of the spending as well as an increase in cost (Chambers, et. al., 2018). The number of shares awarded and that should be computed by using and analysing the face value as well as the share price of €4.69. At the time of peak season, Dalata Group is fixing their price according to the products but on the other hand, at the time of off-season, the price 16
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is decreased by them. This provides the satisfaction to the consumers as well as assist in increasing the profitability and performance of the company in the market. 17
Task 3 Introduction In this task, discussion to be done on different financial accounts as it assists in analysing the statements which help stakeholders in making the correct and appropriate decision related to investment. There are different statements which they can adopt is cash flow statement, trading account, balance sheet and so on. 3.1 Interpret financial accounts of Dalata Hotel Group plc for the year ended 31st December 2016 showing at least two years performance Calculation of Profitability Ratios Sr. No.ParticularTheyear2016(€ Million) Theyear2015(€ Million) 1Fixed Asset879.956692.880 2Employed Capital916.555805.098 3Net profit34.92321.626 4Net sales290.551225.673 5Long-term debt264.681250.168 6Total Asset985.376861.336 7Common Stockholders Equity620.382537.296 8Current Asset98.771162.278 9Current Liabilities68.82156.238 18
10Total Liability364.994324.040 11Net Asset620.382537.296 12Quick assets96.954160.929 13EBIT85.10062.600 13Working capital29.950106.040 13Gross profit180.687138.766 Current ratio = (Current Asset / Current liability)1.442.89 Acid test ratio = (Quick Asset / Current liability)1.412.86 Return on Capital Employed = (EBIT / Employed Capital)0.090.08 CapitalGearingRatio=(Commonstockholderequity/fixedcost bearing fund) 2.342.15 Return on NET Asset = Net Asset / (Fixed Asset +Working capital)0.680.67 Net profit percent = (Net profit / Net Sales) x 10012.029.58 Gross Profit percent = Gross profit / Net Sales) x 10062.1961.49 19
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Ratios computed by using appropriate information from the balance sheet. There are different ratios which are computed and on the basis of that comparison needs to do. The ideal current ratio is 2:1 and the ideal quick ratio is 1:1 and after comparison in 2015 and 2016 in both the ratios both are increasing as it is good for the company. But when the quick ratio is increasing it denotes the increase in liquidity but Dalata group is not utilising the resources properly. Return to capital employed is same in both the years as there is no change. In the return on net assets also there is no variation as it is also good for the company. In the capital gearing ratio, it is decreasing while comparing both the years as it is not good for Dalata Group. While doing a comparison of the ratio whether it is gross and net profit and both also decreasing and this denotes that company is not having a good position in the market. Conclusion From the above, it has been determined that after computing the ratios, analysis done and from that, it has been identified that company is not having good performance in the market because gross and net profit of the company is decreasing. So, stakeholders cannot invest their amount in the company. 20
Task 4 4.1 Analyse sources and distribution of funding for the development of capital projects associated with tourism. Sources and distribution offundingforthe development of tourism sector. Internal funding sources: These are those funding sources whichareprovidedbythe employees of the business entity. itincludesthestakeholders, employees or manager as well as businessowner.Investorsare those individuals who offer the funds to the organisation. This makesaprofitfromtheir investments. Financial statements ofthecompanyassistin distributingtheprofitofthe company (Detzer, et. al., 2017). External Funding sources: These are those resources which are provided by regulatory bodies and they are providing the extra fundswhichassistin improvement or development of tourism sector and by that they can attract more visitors. Capital Project: Capitalactivitiescan alludeasfundamental undertakingswhichare made for the improvement of movement and tourism industry.Capital undertakingsincorporate thefoundationofthe movementandtourism put (Kazak, 2017). For the advancementofthe capital undertakings, there will be a higher necessity ofbackandsupports. Therearesomekey segmentsinthecapital activitiesinthetourism and travel industry which are given beneath that the employeesneedto manageinfrastructure management which assists in attracting visitors. Alongwiththis,the company have to provide effectivetransportation Introduction In this task, discussion to bedoneondiversified sourceswhichassistin collectingfundsforthe publicaswellasnon- publictourism development. Along with this, they have to analyse the distribution of funds in anappropriatemanner (Veal, 2017). 21
Figure1: Sources of finance Source: (Bakshi, 2018) facilities to the customers so that they can attain the bestexperience(Kazak, 2017). Conclusion Fromtheabove,ithas beenanalysingthatthe employeeswhoare workingforthe developmentoftourism need to collect appropriate sourcesoffundswhich helpinfulfillingthe requirement.Allthe resources of funds provide the effective contribution which assists in attaining success. Public resources: Open assets are given by local peoplewhoareoccupiedwith contributinginregardstothe improvement of tourism. At the point when there will be some capitalventurecomposed,the nearbyopencangivesome subsidizing as per them. For this commitment, nobody can impact local people to contribute their cash; it absolutely relies on them toputresourcesintothe improvement of movement and tourism segment (Mowforth and Munt, 2015). Sources of Funding: Thefundingsourcesof thecompanycanbe internal or external and it assistsinimprovingthe facilitieswhichare providedtothevisitors. They can also collect the fundsfromthecapital projects (Egolum, et. al., 2017). 22
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Conclusion From the above report, it has been concluded that the employees of Carnival Plc need to manage their funds as well as fulfil the needs of consumers. They have to manage the cost along with the volume as it affects the profit of the company. They have to manage all cost whether it is direct or indirect, fixed or variable as it assists in generating more revenue. The top-level managers of Dalata group need to present their financial accounts in a proper and appropriate manner to the stakeholders. This will help them in making the correct and appropriate decision that they have to invest in the company or not. From the above calculation, it has been analysed that stakeholders cannot invest in the company as Dalata is not having a good position in the market. The employees have to collect funds by using appropriate sources whether it is internal or external which help in improving the tourism sector. 23
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Saha, S. and Yap, G., 2014. The moderation effects of political instability and terrorism on tourism development: A cross-country panel analysis.Journal of Travel Research,53(4), pp.509-521. Study.com,2018.CostPlusPricingMethod.[Online]Study.com.Availableat: http://study.com/academy/lesson/cost-plus-pricing-definition-method-formula- examples.html. [Accessed on:1st February 2018]. Tsai, C.H., Wu, T.C., Wall, G. and Linliu, S.C., 2016. Perceptions of tourism impacts and community resilience to natural disasters.Tourism Geographies,18(2), pp.152-173. Veal, A.J., 2017.Research methods for leisure and tourism. Pearson UK. Weimer, D.L. and Vining, A.R., 2017.Policy analysis: Concepts and practice. Taylor & Francis. 26