Magical Mystery Tours Ltd, a business enterprise, requires effective and efficient management of finance and funding to sustain its operations. The report highlights the importance of cost and volume in making pricing decisions, recommending the Mark-up Cost pricing method. Additionally, investment appraisal techniques are used to evaluate and determine the feasibility of investment projects, with Project A being recommended for future investment. Furthermore, financial ratio analysis is applied to evaluate the liquidity and profitability of the business, indicating a stable financial position despite high competition.