Finance Assignment | Marketing Assignment
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Added on 2020-05-28
Finance Assignment | Marketing Assignment
Added on 2020-05-28
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Running head: FINANCE AND MARKETINGFinance and MarketingName of the Student:Name of the University:Author Note
1FINANCE AND MARKETINGTable of ContentsIntroduction................................................................................................................................2Ground Source Heat Pump.........................................................................................................2A global overview into the GSHP industry................................................................................2The current market persisting in UK..........................................................................................3Why UK is a suitable market?...................................................................................................4Initiatives taken by the Government in UK...............................................................................5Barriers to the market and the potential solutions......................................................................6Conclusion..................................................................................................................................7References and Bibliography.....................................................................................................8
2FINANCE AND MARKETINGIntroductionThe use of the heat pumps including the air source and the ground source for heatingand hot water household consumption has been properly established all over United Kingdomincluding Northern and Central Europe as well as in Canada and United States. Thisparticular study aims to provide an overview into the Group Source Heat Pump market inUnited Kingdom. The system stock related to heating in the UK relies on gas systems. One ofthe recent surveys conducted state that 85% of the total heating systems that have beenoperating in UK are gas boilers. Furthermore, around 1.5 million gas boilers are installed inthe household systems in UK each year. On the other hand, renewable heating accounts foronly 2% of the heating systems in the UK (Sarbu & Sebarchievici, 2014). This particular study aims to provide an overview into the Ground Source Heat Pumpmarket in the UK. The market has been further analyzed to ensure that the chosen marketwould be the best-suited choice for establishing business in that particular market.Ground Source Heat PumpThe Ground source heat pump makes use of pipes that are usually buried in thegarden for the purpose of extracting heat from the ground. The heat is then used for heatingthe radiators or warm air heating systems that are used in the households (Esen, Esen &Ozsolak, 2017). A global overview into the GSHP industryThe implementation of the GSHP technology is going up the ladder on a fast pace.The percentage by which the implementation has increased in comparison to the last ten yearsis around 10%. Furthermore, approximately 30 countries all over the world have beenexperiencing similar trends of rates of growth (Sivasakthivel, Murugesan & Thomas, 2014). The following table represents the ranking of the various nations in regards to the heatpump utilization.
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