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Finance and Mortgage Broking : Report

   

Added on  2020-06-04

12 Pages2173 Words44 Views
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FINANCE AND MORTGAGEBROKING
Finance and Mortgage Broking : Report_1

EXECUTIVE SUMMARYIn this report, finance broker's role for analysing business and market position is todiscussed. As being finance broker, business position of Woolworths Ltd is analysed for decisionmaking regarding establishing new franchise. Therefore, market analysis and business strategiesare to introduced for planning and further implementation.
Finance and Mortgage Broking : Report_2

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1SITUATIONAL ANALYSIS..........................................................................................................1SWOT analysis............................................................................................................................1PESTLE analysis.........................................................................................................................2Competitive analysis...................................................................................................................3Market analysis...........................................................................................................................4MARKETING GOALS...................................................................................................................4MARKETING STRATEGY............................................................................................................4MARKET SEGMENTATION........................................................................................................4Target market..............................................................................................................................4MARKET POSITIONING..............................................................................................................5MARKET TACTICS.......................................................................................................................5RESEARCH.....................................................................................................................................5CONSUMER BEHAVIOUR...........................................................................................................6MARKETING BUDGET................................................................................................................6EVALUATION................................................................................................................................6IMPLEMENTATION PLAN..........................................................................................................6CONCLUSION................................................................................................................................6REFERENCE...................................................................................................................................7
Finance and Mortgage Broking : Report_3

INDEX OF TABLESTable 1: SWOT analysis of Woolworths Ltd..................................................................................1Table 2: PESTLE analysis of Woolworths Ltd................................................................................2
Finance and Mortgage Broking : Report_4

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