This course delves into the financial aspects of the hospitality industry, covering topics such as funding sources, cost control, stock management, and cash flow. Students learn to evaluate funding options, analyze profitability contributions, and implement effective financial strategies.
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Finance in hospitality industry 1
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Contents Part A...............................................................................................................................................3 1.1 Review of the sources of funding available to Paul..............................................................3 1.2 Evaluate the contribution that the sale of the old oven, the sub-letting of the unused space and the selling of recipes for commission can make on the business’s profitability and cash flow..............................................................................................................................................5 2.1 Discuss elements of cost, gross profit percentages and selling prices for products and services offered by a restaurant...................................................................................................7 2.2 Evaluate methods of controlling stock and cash in the restaurant.........................................9 References:....................................................................................................................................11 2
Part A 1.1 Review of the sources of funding available to Paul. The restaurant which has been running by Paul has a sound reputation in the market and Paul has been recognized as one of the bet chefs in the country which can turn advantageous for him in order to acquire different funds in the business. The various funds are required for equipment’s to be upgraded and fulfilling other requirements (Pavlova, 2017). The sources of funds which are available to him in this business are: Own funds– The source of funds represents the funding made in the business by utilizing the personal savings of the owners who are running the business. The funds generated in this source represent no cost of capital however there is an opportunity cost associated with the same. The funds are utilized in the business majorly to fulfil the working capital requirements of the restaurants and to ensure that the day to day activities of the restaurant does not get influenced or discontinued. In the given case Paul can use his personal savings or the investment made in other securities to be invested in the restaurant and financing the working capital needs (Kirlioglu & Dogan, 2016). Family and friends– The source of funds represents the money generated form the help of family and friends in the social circle of the owners of the business. The amount of funding is often not adequate for the business and requires some type of consideration to be paid to these sources. However there are no regulations associated while funding this type of investment in the business. Paul can ask his family members and other colleagues or friends to make investment in the restaurant. Retained earnings– The retained earnings refers to that portion of business income earned during the year which is not distributed to the shareholders or owns of the partners of the business and are reinvested in the business for fulfilling the funding requirement of the business. In the same case retained earnings will represent the earnings which had been generated in past and will require no additional regulatory requirements or formalities to be fulfilled. The type of funds will not carry any cost of capital for the restaurant and Paul (Kim, et. al., 2018). 3
Bank loan/ Overdraft or mortgage– The short term financing source of the business is appropriate for adequately financing the short term fund requirements of the business. The bank will provide either a loan or overdraft facility which will be based on the credibility position of the assesse. In the concerned case bank loans can be obtained which will bear a rate of interest or overdrafts facility which can be used to adequately finance the availability of current assets in the restaurant. Factoring/ invoice discounting– The factoring or invoice discounting will refer to the debt financing facility extended to the business which can be availed by selling the accounts receivable or invoices of the company at adiscount and money can be obtained immediately. The type of source of finance will bear a cost of capital in the form of discount given by the seller. In this case Paul can sell its accounts receivables notes or invoices in order to meet the immediate cash requirements of the restaurant (Pavlova, 2017). Crowd funding– The crowd funding refers to the source of finance in which funds are raised in the business in the form of small amounts by the large number of people present with utilizing the sources of channels like internet, social media etc. The type of financing proves to be useful in financing the long tern capital of the company. In the given case the money can be generated in the business by encouraging the different type of small investors through channels appropriate for this purpose. Trade creditors– The trade creditors can be a major source of finance which refers to the process of creating debt on the company by making creditors. In the given case the up gradation of equipment’s can be funded by creating additional trade creditors other than for purchasing the resources of restaurant and materials (Kim, et. al., 2018). Business angels– The business angels or the angel investors refers to long term financing option for the business in which various potential investors who are willing to make investment in the business in consideration of ownership in the company provides large amount of investment to be made in the company or business. The capital requirements of the restaurant including the funds required for upgrading the equipment will be obtained through this source of funding. The cost of capital will be in the form of ownership of the company or restaurant (Seo, et. al., 2017). 4
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1.2 Evaluate the contribution that the sale of the old oven, the sub-letting of the unused space and the selling of recipes for commission can make on the business’s profitability and cash flow. The impact and the contribution that various types of activities can make in the business of restaurant are as follows: Enhanced sales –The enhanced sales in the business can be achieved by increasing the productivityofthebusinesswhilemakingadjustmentsformakingimprovementsinthe production process or replacing the old equipment’s. In the given case of Paul the purchase of new energy efficient integrated oven will ensure that the consumption of energy will be reduced by 30% and increasing the productivity which will enhance the ability to sell for the restaurant. Thus higher profits can be obtained through this method (Kirlioglu & Dogan, 2016). Subletting –The subletting option represents the method in which the spare portion of the building or the spare capacity of the business can be rented in order to generate more revenue of cash flows within the company or business. Paul can rent out the spare portion available on ground floor to the Costa Coffee restaurant in order to have additional amount of revenue in the form of rent in the business and the same will enhance the profitability and revenues of the restaurant. Sale of unused assets –The sale of unused assets representing the current as well as fixed assets can be sold in the market and the realisable value of these assets can be used to fulfil the funding requirement and making use of the funds to contribute to the profitability of the company. These types of assets for the restaurant will represent the current assets like trade receivables, long term assets of the restaurant. One of this asset is the old oven which is when sold will generate contribution of the restaurant of amount ₤3000. Commission based income –The commission represents the agent income which is acquired by providing agent services to the customers. The commission will be calculated as affixed percentage while providing the required services to the users. In the given case Paul will generate more contribution in respect of the commission based income acquired from selling the recipes to the manufacturers of ice cream (Szende, et. al., 2017). 5
Selling a cookery book –The selling of cookery will represents the additional contribution that can be achieved by the owner of that book./ In the concerned case Paul can sell out his recipe book containing 20 new desert recipes which will bring more cash flows as well as profits to the restaurant and him personally (Kirlioglu & Dogan, 2016). 6
2.1 Discuss elements of cost, gross profit percentages and selling prices for products and services offered by a restaurant. Cost –Cost for a restaurant represents the amount of money for producing the various varieties of foods and dishes and providing the services to the customers coming in the restaurant. The cost of the product or service can be classified into different categories representing the fixed and variable cost of component (Kirlioglu & Dogan, 2016). Cost objects– The cost objects refers to the describe something to which various types of costs incurred in the business are assigned appropriately. The most common type of cost objects recognized in the restaurant are varieties of dishes, customers, different types of departments in the restaurants etc. The cost object of the restaurant will help the management in analysing and interpreting the nature and type of cost appropriately. The various elements of cost with appropriate examples in context of a restaurant are described as under: Direct and indirect material – The direct material represents the cost which can be specifically related to the product or service provided. In a restaurant the same can be the cost of materials used in producing the food dishes. However the indirect material can’t be allocated to one specific product of the company (Seo, et. al., 2017). Direct and indirect labour – The direct labour represents the cost of labour that can appropriately related with a specific product or service and indirect labour will involve the labour cost that can’t be specifically allocated to thee items. Example – Staff of the restaurant. Direct expenses – These refers to the specific expense incurred for producing the product or providing the service. The same can be directly allocated to the product or service. Example – Other expenses in manufacturing (Szende, et. al., 2017). Overheads – The overheads in the business represents the cost other than direct and indirect t costs which are incurred after the product is manufactured. The types of these costs are segregated into different categories presented below 7
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Example – The advertisement and rent expenses incurred in the restaurant. Selling prices– The determination of selling prices in a restaurant is a typical process which involves the consideration of cost factors and the research to be made in the costing and pricing methods of the restaurant. The research conducted will help the management in identifying the behaviour of each and every cost item and take the pricing decision appropriately for the products of the restaurant (Udunuwara & Sanders, 2016). Gross profit margin– The gross profit of the restaurant can be determine after subtracting the cost of goods sold form the revenues obtained by the restaurant. The formulae are presented below: Gross profit margin= Revenues – cost of goods sold 8 Overheads Manufacturing overhead Administration overhead Selling and distribution overhead R&D overhead
2.2 Evaluate methods of controlling stock and cash in the restaurant. Stock control– The stock control methods that can be implemented in a restaurant for controlling the level and keeping at a minimum level are as follows: Economic order quantity – The economic order quantity for a restaurant will represent the ordering quantity of the inventory which will represent the minimum holding cost and ordering cost for the restaurant (Iaquinto, et. al., 2017). ROP – Reorder point method can be used to establish the minimum amount of stock in a restaurant and ordering immediately the inventory when it goes below that point. Just in Time – The approach taken into consideration the method of ordering the stock when it is required and thus helps in reducing the inventory cost and other cost related to the same. Response based – The pull driven based stock inventory method will analyse the customer orders that are in hand and the new order of inventory is based ion the response of the customer for various types of finished goods. The same helps in reducing the carrying cost of the product. Anticipatory – It is a push driven approach in which forecasts are made for customer orders and the orders for inventory are made accordingly. FIFO – The first in first out method takes into consideration the removal of inventory first which is acquired initially by the company or the restaurant. The latest stock is saved for the last orders in this approach. RFID – The details of the stock which have an RFID tag is recorded and the same is analysed for making future orders for inventory (Udunuwara & Sanders, 2016). Cash control– The cash control methods that can be implemented in a restaurant are as follows: Dual control – The dual control method will take into consideration the appointment of two persons for managing and taking control if the cash activities of the restaurant so that no ambiguities are found in the same. 9
Reconciliation security – The reconciliation of the bank statement with the cash statement of the company will provide details to be checked in correspondence and the same will help in cash control of the restaurant. CCTV – The installation of CCTV cameras in the restaurant will keep strict control on the activities taken in the restaurant and there will be no physical stealing of cash in the restaurant (Iaquinto, et. al., 2017). 10
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References: Iaquinto, A.L., Jancenelle, V. and Macpherson, W.G., 2017. Finance-oriented directors andcrisismanagement:Blissfulignoranceinthehospitalityindustry?.Journalof Hospitality and Tourism Management,32, pp.82-88. Kim, C.S., Bai, B.H., Kim, P.B. and Chon, K., 2018. Review of reviews: A systematic analysis of review papers in the hospitality and tourism literature.International Journal of Hospitality Management,70, pp.49-58. Kirlioglu,H. andDogan,O., 2016. Academicdevelopmentprocessof hospitality management accounting between years 2000-2014. Kirlioglu, H. and Dogan, O., 2016. Academic development process of hospitality management accounting between years 2000-2014. Park, K. and Jang, S., 2014. Hospitality finance and managerial accounting research: Suggesting an interdisciplinary research agenda.International Journal of Contemporary Hospitality Management,26(5), pp.751-777. Pavlova, K., 2017. Revenue management system for the hospitality industry–essence and elements.Economics and computer science, (1), pp.42-71. Seo, K., Kim, E.E.K. and Sharma, A., 2017. Examining the determinants of long-term debt in the US restaurant industry: Does CEO overconfidence affect debt maturity decisions?.InternationalJournalofContemporaryHospitalityManagement,29(5), pp.1501-1520. Szende, P., Reddy, P., Oshins, M., Dogru, T., Mody, M., Suess, C., Guarracino, G., Cohen, N. and Pekin, O., 2017. Boston Hospitality Review: Spring 2017. Udunuwara,M.andSanders,D.,2016.TrendsandIssuesinHospitalityand Tourism.Colombo Business Journal: International Journal of Theory and Practice,7(2). 11