Costs and Risks Analysis for Starting a Healthy Fast Food Restaurant

FINANCE PLANNING
1.1. Assumption
Salary
Job Title Number of
position Part-time Full-time Part-time Full-time
Marketing
Employee 1 1 2 million/month
Accounting
Employee 1 1 7 million/month
Chef 2 2 8 million/month
Kitchen maid 3 (3 per 1 shift) 2 1 2 million/month 4 million/month
Waiter 3 (3 per 1 shift) 3 2 million/month
Security 1 1 5 million/month
Cashier 2 (1 per 1 shift) 2 2 million/month
Total 40,000,000 VND in average per month in first year
Marketing

Firstly, we would spend an amount of 2,000,000 VND in doing market research in the
first 3 months which helps us understand more about healthy fast food restaurant’s
potentials. We believe that maintaining and reviewing this category for the next 3 months
and the rest of the year can get the most genius feedbacks for our products and services
so that we can improve our brand better. Though we are going to reduce the money spent
in Market research and move that change to other parts. In detail, we will spend
1,000,000 VND in market research for the rest months of the year.
Secondly, when it comes to marketing online channel, we would prefer to use Facebook
and Instagram advertisement tools; Email marketing and especially KOLs collaborations
which cost 26 million VND for the whole channel in the 3 opening months; for the next 3
months, we reduce the budget to 25.5 million VND in total and we decrease to 20.5
million VND in the 6 months coming.
For marketing promotions, we use promotion cost on sales and events on holidays or
weekends such as opening times; mini games; happy hours; happy Wednesdays and E-
wallets promotions. Hence, we planned to put 7 million VND for the first 3 months. In
April, May and June, we only spend 6.5 million VND and for the rest 6 months we are
going to put 13 million VND in marketing promotions.
Table 5-1: Marketing Cost
First three monthsNext three months
April, May, June
6 months later
Market Research 2 million VND
3 million VND
1 million 1 million
Branding and
Packaging
Social Media/
Online Marketing
26 million 25.5 million 20.5 million
Promotions 7 million 6.5 million 13 million
Total: 107,500,000 VND in first year

Equipment: Base on normal restaurant, survey about our competitors and our own
unique, we make a list of equipment that we have to spend as below and the total amount
of money is 65,296,000 VND in first year.
Utility cost: We estimate the cost of water and electricity is 3 million VND and for Wi-
Fi is 200,000 VND per month. The set-up fee is 200,000 VND
Renting cost: our restaurant located in Nguyen Hong Street with 60m2 and the first floor
only. The market price for renting cost is 12 million VND/month, pay 3 months in
advance.
Refurbishment fee: We plan to fix and redecorate out restaurant after every 6 months
running business and spend 5 million VND for each time refurbishment
Material cost: After doing market research, we decided to choose suppliers who have
farms because they offer the most reasonable prices but still have fresh and high quality
products.
According to “Operation Planning”, we estimated that each 20 portions value 682,000
VND. Therefore; the average cost for each portion is 34,000 VND
Estimate unit sold per day
Elements that affect our unit sold such as: seasonal factors, trending factors, human
factors, etc. and our capacity helps us to estimate unit sold in the first year as the table
below
Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Unit Sold per day 50 80 95 105 115 125 130 145 150 160 175 185 1515
Total 1550 2240 2945 3150 3565 3750 4030 4350 4500 4960 5250 5735 46025
Total cost of material: 1,564,850,000 VND in first year
Revenue: 4,096,225,000 VND in first year