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Financial Accounting Services Market in Australia
5/5/2018

Financial Accounting Services Market in Australia
Table of Contents
E-Commerce Business Model...............................................................................................................2
Azure Group......................................................................................................................................2
URL...............................................................................................................................................2
Screenshot of the Homepage.........................................................................................................2
BDO Australia...................................................................................................................................2
URL...............................................................................................................................................2
Screenshot of the Homepage.........................................................................................................3
E-Commerce Model for the Sites..........................................................................................................3
Azure Group......................................................................................................................................3
BDO Australia...................................................................................................................................3
Principal Business Goal(s).....................................................................................................................4
Azure Group......................................................................................................................................4
BDO Australia...................................................................................................................................4
Website Assessment..............................................................................................................................4
Azure Group......................................................................................................................................4
BDO Australia...................................................................................................................................6
Comparison and Contrast of the Sites....................................................................................................8
Website Likely to be More Successful................................................................................................10
References...........................................................................................................................................11
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Financial Accounting Services Market in Australia
E-Commerce Business Model
The e-commerce business model that has been chosen for one of these sites is Business to
Business Model (B2B). B2B is the e-commerce model in which an e-application, such as a
website or a mobile application is designed to allow one company to avail the services
provided by the other company (Cullen and Webster 2007). The second company is deisgned
on the basis of the Business-to-Consumer (B2C) model. According to this e-commerce
model, a business unit provides services, products, and solutions to the consumers using web-
based portals, such as websites, web applications, mobile applications, etc. (Singh 2002).
Azure Group
URL
http://www.azuregroup.com.au/
Screenshot of the Homepage
BDO Australia
URL
https://www.bdo.com.au/en-au/home
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Financial Accounting Services Market in Australia
Screenshot of the Homepage
E-Commerce Model for the Sites
Azure Group
Business to Business (B2B) model is followed and is implemented on the web site of the
Azure Group. The group has managed to serve the needs and requirements of the Australian
and international companies. The services that are provided to the business firms are listed in
the categories as Tax & Accounting, Strategy & Advisory, Wealth, Invest, Tech Business,
Private & Family Business, and International (Azuregroup 2018).
The website of the Azure Group provides a mechanism to allow the other business companies
to contact the business executives of Azure Group through the Contact Us page and place
their respective queries through the site.
BDO Australia
BDO Australia follows the B2C e-commerce model as it lists out the services that it provides
to the consumers on the website in the categories as audit and assurance, tax, advisory, and
business services. The sub-services and sub-categories under each of these four service
categories are also listed and the specific details of these categories and services can be
accessed from the site (Bdo 2018).
The website also provides a mechanism to allow the consumers to contact the business
executives through the Contact Us page and place their respective queries through the site.
3

Financial Accounting Services Market in Australia
Principal Business Goal(s)
Azure Group
The primary goal of the website is to serve the complex financial needs of other business
firms in the categories as Tax & Accounting, Strategy & Advisory, Wealth, Invest, Tech
Business, Private & Family Business, and International. The company also aspires to provide
the financial services and solution securely.
The aim of the website is to earn maximum customer satisfaction and engagement rate by
providing rich user experience.
BDO Australia
The primary goal of the website is to provide financial services and solution details to the
consumers in the categories as audit and assurance, tax, advisory, and business services.
The website also aims to enhance its visual appeal and provide rich user experience to the
users.
Website Assessment
Azure Group
Sr. No Attribute Rating on Scale
of 5
1 – Very Poor
2 – Poor
3 – Inapplicable
4 – Good
5 – Very Good
Comment(s)
1 Relation of website URL to
the Business Name
5 http://www.azuregroup.com.au/
2 Ease of finding the website on
the search engines
5 Can be easily founded
3 Availability of the
organizational information on
the site
4 Organization history, culture,
values, partners, team, alumni,
etc. is included. Mission
statement is missing
4

Financial Accounting Services Market in Australia
4 Appropriateness of
requirements to provide a
user’s (personal or sensitive)
information
5 Not publically accessible
5 Reassurance on information
security
4 Use of security protocols and
preservation of Intellectual
Property Rights
6 Fostering of user trust in the
organization
4 Detailed organization
information with the option to
subscribe to newsletters and
contact the organization in case
of any query
7 Addressing of legal issues 4 Legal & Privacy Information –
Disclaimer, Privacy Policy and
the option to the users to
submit their legal query – Right
to Information
8 Accessibility Needs of the
Users
4 Accessible on web and mobile
platforms
9 Addressing of Language or
Cultural Needs of the Users
2 No option to change language
10 Product Information 5 Detailed product information is
included
11 Customisation on the site 1 No option to customize on the
site
12 Personalization 1 No option to personalize on the
site
13 Channels for User
services/support
4 Email, phone, and social
media. Absence of an online
chat service
14 Ease of finding information 1 Absence of search functionality
15 Readability of the information 4 Text is easily readable
16 Ease of Navigation 4 Smooth navigation
17 Website Aesthetics 4 Consistent layout and use of
5

Financial Accounting Services Market in Australia
good color tone and scheme
18 Fostering of community
among the users
3 Not applicable
19 Loading of the Website in to
the browser
4 Quick loading of the site
20 Platform-independence 4 Can be accessed on web and
mobile platforms
21 Payment Options 3 Not applicable
22 Delivery Options 3 Not Applicable
BDO Australia
Sr. No Attribute Rating on Scale
of 5
1 – Very Poor
2 – Poor
3 – Inapplicable
4 – Good
5 – Very Good
Comment(s)
1 Relation of website URL to
the Business Name
5 http://www.azuregroup.com.au/
2 Ease of finding the website on
the search engines
5 Can be easily founded
3 Availability of the
organizational information on
the site
5 Detailed organizational
information on the company
history, clients, leadership
team, offices, people and
values
4 Appropriateness of
requirements to provide a
user’s (personal or sensitive)
information
5 Not publically accessible
5 Reassurance on information
security
4 Use of security protocols and
preservation of Intellectual
6

Financial Accounting Services Market in Australia
Property Rights
6 Fostering of user trust in the
organization
5 Detailed organization
information with the option to
subscribe to newsletters and
contact the organization in case
of any query. The user can also
select the enquiry type for
quicker resolution
7 Addressing of legal issues 4 Legal & Privacy Information –
Disclaimer, Privacy Policy and
the option to the users to
submit their legal query – Right
to Information
8 Accessibility Needs of the
Users
4 Accessible on web and mobile
platforms
9 Addressing of Language or
Cultural Needs of the Users
2 No option to change language
10 Product Information 5 Detailed product information is
included
11 Customisation on the site 4 The users can switch to high
contrast mode on the site
12 Personalization 4 The users can switch to high
contrast mode on the site
13 Channels for User
services/support
4 Email, phone, and social
media. Request for Proposal
(RFP) can be submitted and job
alerts can be set up
14 Ease of finding information 5 Search functionality is
implemented on the site.
Sorting and filtration options
are also included
15 Readability of the information 4 Text is easily readable
16 Ease of Navigation 4 Smooth navigation
17 Website Aesthetics 4 Consistent layout and use of
7

Financial Accounting Services Market in Australia
good color tone and scheme
18 Fostering of community
among the users
3 Not applicable
19 Loading of the Website in to
the browser
4 Quick loading of the site
20 Platform-independence 4 Can be accessed on web and
mobile platforms
21 Payment Options 3 Not applicable
22 Delivery Options 3 Not Applicable
Comparison and Contrast of the Sites
The domain of both the sites is the same as these have been designed to offer financial
accounting services in the Australian market. There are also similarities in the user
experience and design of the website on the following attributes.
 Relation of website URL to the Business Name
 Ease of finding the website on the search engines
 Appropriateness of requirements to provide a user’s (personal or sensitive)
information
 Reassurance on information security
 Addressing of legal issues
 Accessibility Needs of the Users
 Addressing of Language or Cultural Needs of the Users
 Product Information
 Channels for User services/support
8

Financial Accounting Services Market in Australia
 Readability of the information
 Ease of Navigation
 Website Aesthetics
 Fostering of community among the users
 Loading of the Website in to the browser
 Platform-independence
 Payment Options
 Delivery Options
There are however certain elements that distinguish the two websites from each other. The
primary factor is the availability of the organization information on the site. The users expect
a website of a company to include detailed information about the organization right on the
site to prevent the users to look through the other sources for information identification.
Organization history, culture, values, partners, team, alumni, etc. is included on the website
of Azure Group while the mission statement is missing (Kimball 2013). The website that is
designed for BDO Australia includes detailed organizational information on the company
history, clients, leadership team, offices, people and values, along with global network.
Right to Information is included in the legal and privacy policies section of BDO Australia
which is missing on the website of Azure Group. The users may want to ask and enquire the
business executives on the legal policies and regulatory standards that the company uses.
Such information can be easily accessed and obtained on the website of BDO Australia.
There are certain customization and personalization options that a user seeks on the e-
commerce sites. Azure Group does not offer the users with any such options of customization
and personalization; however, switching to the high contrast mode is provided on the site of
BDO Australia. This feature would lead to the enhancement of user experience of the users in
the latter case (Becker 2015).
Another major point of difference in the two sites is search functionality. It is one of the basic
functionalities that shall be present on the sites to allow the users to search for specific
product or service through the site. This basic functionality is not included on the website of
Azure Group. However, BDO Australia provides the search functionality to the users to allow
them to search for specific contents and information on the site. The search functionality that
is implemented also allows the users to reset, sort, and filter the search results (Rosen and
Purinton 2004).
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Financial Accounting Services Market in Australia
Website Likely to be More Successful
The website that is designed for BDO Australia is likely to be more successful than the site
implemented for the Azure Group. This is because of the points of differences that have been
described in the section above. The two sites differ from each other in terms of availability of
organizational information, search functionality, customization, personalization, and fostering
of user trust in the organization.
These extra features provided by BDO Australia will lead to the enhancement in the user
experience and visual appeal of the site. The users will be able to connect better and hence,
the probable success rate of the site of BDO Australia is higher than the Azure Group. Also,
the social media integration present in case of the site of BDO Australia is better than the
Azure Group. The users are active on the social media platforms and expect stronger social
media integration levels on the site.
As a result, it has been evaluated and assessed that the website of BDO Australia will be
more successful as compared to Azure Group.
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Financial Accounting Services Market in Australia
References
Azuregroup. 2018. "Business, Financial, Outsourced Accounting Services In Sydney,
Australia". Azuregroup.Com.Au. http://www.azuregroup.com.au/.
Bdo. 2018. "BDO Australia". Bdo.Com.Au. https://www.bdo.com.au/en-au/home.
Becker, Danielle A. 2015. "Best Practices Of Library Mobile Website Design: A Literature
Review". College & Undergraduate Libraries 22 (2): 167-187.
doi:10.1080/10691316.2014.877736.
Cullen, Andrea J., and Margaret Webster. 2007. "A Model Of B2B Eâ€Commerce, Based On
Connectivity And Purpose". International Journal Of Operations & Production Management
27 (2): 205-225. doi:10.1108/01443570710720621.
Kimball, Miles A. 2013. "Visual Design Principles: An Empirical Study Of Design Lore".
Journal Of Technical Writing And Communication 43 (1): 3-41. doi:10.2190/tw.43.1.b.
Rosen, Deborah E., and Elizabeth Purinton. 2004. "Website Design". Journal Of Business
Research 57 (7): 787-794. doi:10.1016/s0148-2963(02)00353-3.
Singh, Mohini. 2002. "Eâ€Services And Their Role In B2C Eâ€Commerce". Managing
Service Quality: An International Journal 12 (6): 434-446. doi:10.1108/09604520210451911
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