The JB HI-FI company's financial performance was analyzed using various financial ratios and statements. The gearing ratio, which measures the financial risk of the company, was found to be 53.38% in 2016, indicating that borrowed capital represents a significant portion of equity funds. The cash flow statement showed a net outflow of cash from operating, investing, and financing activities, resulting in a negative cash flow. However, the company's liquidity position is considered sufficient to pay its debts in the near future. It was recommended that the company focus on increasing profitability and market share.