Assignment of Financial Management Bcom Sem -5

Running head: FINANCIAL MANAGEMENT
FINANCIAL MANAGEMENT
Name of the Student
Name of the University
Author Note:

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Table of Contents
CRM Opportunity................................................................................................................2
Sales Cloud Analysis...........................................................................................................2
Service Cloud Analysis........................................................................................................4
Marketing Cloud Analysis...................................................................................................4
Commerce Cloud Analysis..................................................................................................5
References............................................................................................................................7

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CRM Opportunity
CRM software stand out to be vital for generating revenue and activities related to
customer retention for business of different size. With the passage of time, enterprises aim to
look much more tactical in the domain of sales and customer service practices. There are merely
three waves which are propagating the growth rates of CRM spending (Shapiro & Hanouna,
2019). Firstly, the point should be noted that most of the enterprises are moving away from the
internal developed CRM system. Secondly, software are moving in a way for improving the
different business process and thirdly, software stand out to be cost for saving cost through
cloud. It is expected that spending on CRM will exceed the 50 billion in the year 2020.
Salesforce has helped the migration to the cloud CRM that makes it as one of the heavily
deployed application on the cloud based platform.
The point should be noted that 22% of the application software were allowed for
software-as-a service solution. The number of stand out to be important for different software
that requires the migration of CRM suites (Madura, 2020). Some of the application software
vendors like Salesforce are looking for building new kind of functionality into products like
analytics, artificial intelligence and use case for internet of things. Some of leaders in the space is
inclusive of software industry like Microsoft, SAP and Oracle. Most of the application vendors
once dominated the CRM vertical and even depend on legacy applications (Barr & McClellan,
2018). Organization just taking back from seat as a result of revenue and technical reliability. In
addition, this also focus on the perspective of scalability which is seen in the SaaS wars.

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Sales Cloud Analysis
The five key moat which saleforce,com needs to address in the market are like
Intangible assets: Things like brand, patient and regulatory license which can block the
competition and even allow companies to charge more.
Switching cost: Whether being in time or money, the expenses which the consumer has
to face in order to change one producer to another.
Network Effect: Provides a value of service when it grows more people like a network.
Cost Advantage: This allow the organization to sell the value of a given service being
competition and collect required profit. In addition, this will help in having option which have
undercut competition.
Efficient Scale: When the organization works like a market demand in size, then new
competitors does not any kind of incentive to enter.
The five key aspects which can provide economic moat to Salesforce (Cornwall, Vang &
Hartman, 2019). It is seen from the view point of sustainable advantage like network effect,
intangible assets, cost advantage, switching cost and efficient scale.
At present, Salesforce aim to hold a wide moat rating from the morning star which is
completely based on unique software line. This merely aims to provide certain tools for customer
relationship management (Yermack, 2017). Saleforce.com stand out to be pure play software as a
service on global organization on world-wide platform. Salesforce aims to offer certain number
of products in the enterprise which has certain increased value created by those application. It
aims in providing customer switching cost and network effect that supports as one of the biggest

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economic threat in the software domain. Just in between sales and service, salesforce has become
as dominant vendor in CRM.
Service Cloud Analysis
Salesforce.com has come up with a brand service cloud that is offered in the year 2009.
Service cloud provides complete insight for the customer feedback, social media platform and
SMS messaging. This merely allow the individual to provide uniform and personalized
experiences who are engaged with various customers located on different outlets (Cashin et al.,
2017). Porter five forces model stand out to be an analytical tool that makes use of five industry
forces. It merely helps in analyzing competition intensity and level of profit. Porter five force are
merely based on four major areas like threat of rivalry, bargaining power of suppliers, bargaining
power of buyers and lastly threat of substitutes and lastly rivalry among the current competitors.
Salesforce,com aims to focus on the competitive advantage in the market like providing
customer service and support application which will grow at low teens in the upcoming five
years (Kovach, Atasu & Banerjee, 2018). The customer service platform of Salesforce.com
comes up with certain depth and breadth which is required for number of user and even continue
to generate market growth. It is expected that community will help the consumer to tackle both
internal and external services and support problem. This merely result in much greater spending
in the Saleforce service cloud and even much faster growth in revenue. The point should be
noted that Saleforce will have an opportunity to make consolidate in the market that highlighted
40% of the overall spending.

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Marketing Cloud Analysis
Saleforce marketing cloud has completely reached a point where the current state through
acquisition and integration is done with 2013 purchase. The main focus is all about serving the
backbone of product and some of digital platform of marketing (Kim, Sudhir & Uetake, 2018).
The marketing cloud stand out to be helpful in helpful in building, monitoring and analysis of
marketing campaigns. Digital marketing stand out to be as one of the competitive market of
Salesforce.com which operates with a number of vendors. One of the chief rivals is Adobe which
has established itself as the leader in the domain of digital marketing.
Salesforce.com come up with the innovative platform and data synergies from different
cloud that can attract different users. At the time of evaluation of opportunity for the marketing
cloud that aims to attract different kind of user (Fatima & Azam, 2016). At the time of evaluation
of addressable opportunities for different marketing cloud, there has been estimation on the
digital advertisement. Digital mix stand out to be increasing in comparison to the overall market.
Making use of themes, a series of assumption are being done for triangulation of market
expectation. It is believed that marketing cloud will ultimately contribute to subscription
revenue.
Commerce Cloud Analysis
Commerce cloud aims to provide new kind of offering to Salesforce.com. Commerce
cloud will help the customers to easily build a competitive online experience for B2C business
which is inclusive of personalized experience in different challenges (Yang, Chan & Thomadsen,
2019). Most of the retail outlet does not have an idea regarding how IT manpower can build a
proprietary platform. This merely opens up door of e-commerce software that aims in solving

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most of the problem. Smart personalization engines are being used for understanding the intent
of customer which help in understanding digital business (Fatima & Azam, 2016). This merely
increases the profit by a value of 15%. It merely requires a particular approach which can help in
engaging multiple channel for buying experiences which includes social, mobile and web.
SAP stand out to be cloud-readiness in the provided platform that is based on legacy for
on-premises technology. SAP legacy application and its cloud aspects which is combined with
firm decision for standardization of organization decision with is related to product based on
HANA database (Kim, Sudhir & Uetake, 2018). Commerce cloud can easily integrate in smooth
way with other products that lie in the database. Commerce cloud stand out to be key aspect for
salesforce increase along with investment in the foreign market. Mixing of the e-commerce sale
as the percentage of overall retail sales with aim to increase to a large extent.

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References
Barr, M. J., & McClellan, G. S. (2018). Budgets and financial management in higher education.
John Wiley & Sons.
Cashin, C., Bloom, D., Sparkes, S., Barroy, H., Kutzin, J., O'Dougherty, S., & World Health
Organization. (2017). Aligning public financial management and health financing:
sustaining progress toward universal health coverage (No.
WHO/HIS/HGF/HFWorkingPaper/17.4). World Health Organization.
Cornwall, J. R., Vang, D. O., & Hartman, J. M. (2019). Entrepreneurial financial management:
an applied approach. Routledge.
Fatima, M. Z., & Azam, M. K. (2016). Effect of salesforce control system and supervisory
behaviour on job satisfaction of salespeople: A review of studies. Management
Dynamics, 16(2), 1-12.
Kim, M., Sudhir, K., & Uetake, K. (2018). A Structural Model of a Multi-tasking Salesforce with
Private Information.
Kovach, J. J., Atasu, A., & Banerjee, S. (2018). Salesforce incentives and
remanufacturing. Production and Operations Management, 27(3), 516-530.
Madura, J. (2020). International financial management. Cengage Learning.
Shapiro, A. C., & Hanouna, P. (2019). Multinational financial management. Wiley.
Yang, B., Chan, T., & Thomadsen, R. (2019). A Salesforce-Driven Model of Consumer
Choice. Marketing Science, 38(5), 871-887.

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Yermack, D. (2017). Donor governance and financial management in prominent US art
museums. Journal of Cultural Economics, 41(3), 215-235.