Financial Marketing

Financial Marketing

Table of Contents
Portfolio 1........................................................................................................................................3
a. Computation of the financial ratios .........................................................................................3
b. Analysing the financial performance and position of the 2 firms ...........................................1
c. Suggestion regarding the ways that the firm should adopt to improve its performance .........7
d. Limitation of financial ratios ..................................................................................................7
Portfolio 2........................................................................................................................................8
a. Recommending the profitable project for the company ..........................................................8
b. Limitations of an investment appraisal tool ..........................................................................12
REFERENCES..............................................................................................................................14

Portfolio 1
a. Computation of the financial ratios