Financial Report of Facebook

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Introduction

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Facebook is one of the leading technology companies in the world. It is an American
based social media company based in California and its function is mainly a social
networking site. Facebook.Inc was founded in Harvard dormitories by Mark Zuckerberg and
other college students who included roommates Andrew McCollum, Eduardo Savarin and
Chris Hughes. It was initially limited to Harvard students only and membership was only
expanded to other Ivy League universities like MIT some months later. Since its prototype
become successful, it later expanded to other institutions including high schools in the USA.
In 2006, the company allowed anybody above the ages of 13 years to be members of the
social site. The name Facebook comes from the Face book directories found in America
(Francesco, 2017).
1. Model conceptualisation using systems thinking mapping and diagraming
tools (Model Conceptualization)
Its accessibility is through the internet connectivity via personal computers, smart
phones and tablets. The process of its membership is registering a profile with the company
and revealing all the information deemed necessary to the other viewers such as the names,
school attended or even the work place. This makes it easier for connecting with people who
may know you on a personal basis or have proxy interaction with your profile.
Loop diagram showing the hypothetical growth of Facebook as a social site

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Since then, Facebook has more than 4 Billion users in it with 2.45 Billion active monthly
users as of December 2018.
Facebook users according to country, New registration and user quit rate
The graph above shows that India has the largest number of Facebook users followed
closely by the US. The profile can reveal all the necessary information including multimedia
photos and texts that one can post and shared with friends. One can also join common
interest groups and the application can also act as a market place for buying and selling of
items and services. More and more people are getting connected via the internet than
anything else (Haberfellner, de Weck, Fricke, and Vössner, , 2019).
Although Facebook has been through a lot of negative media coverage and controversies,
its popularity around the world continues to sore having gained more users than any
technological companies including Twitter, Instagram, Amazon, Apple and even its sister
company Whatsapp. Although the rate of quiting facebook is low, the dormancy of users
profile remains high.

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Controversies include breach of privacy and users data through an English company
Cambridge Analytical. They data mined from Facebook was used for political manipulations
by various regimes around the world. It has also led to addictions, self-esteem issues and
some contents that some of the users find objectionable (Naim, et al,, 2019). These are
some of the psychological issues that are associated with the use of Facebook. Fake news,
copyright infringement and conspiracy theories have all been associated with Facebook
which has started a crackdown of people who are perpetually spreading fake news and false
information. Facebook has been the most downloaded mobile app of the decade and its still
having a lot of people joining its social network.
Experienced Consultants, Novice Consultants, Recruitment, Novices Quitting,
According to Data, Facebook had the biggest number of social network users n the
world at 2.7 Billion and had generated a revenue stream of US$ 70 Billion=. The revenue
had grown by more than 37.5% from the previous FY 2018 to FY 2019. The rate is faster
than Twitter, Netflix, Apple, Google and Amazon. Most of its revenues is generated via