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Analysis & comparison of the companies financial performance

   

Added on  2019-10-31

13 Pages2853 Words121 Views
Financial Reporting

Table of ContentsIntroduction:....................................................................................................................................3a. Introduction:.............................................................................................................................3b. Identification & Evaluation of the sources of finance:............................................................7c. Analysis & comparison of the companies.................................................................................10d. Summary of interesting findings and recommendation.............................................................11Conclusion:....................................................................................................................................11Reference:......................................................................................................................................12

Introduction:The financial report has been prepared to describe how the financial performance of a companycan be described logically through collection of crucial information regarding the company andalso through the application of the different financial tools like ratio analysis. The tools of ratioanalysis is mainly based on the balance sheet (describes the asset liability position of thecompany at a particular date) as well as the profit and loss statements of the company (Biddle etal., 2009). The analysis of the financial health of the company helps the investors and creditorsof the company to assess their level of risk in the company.a. Introduction:Company Name: ColesYear of Establishment: On 9th April, 1914, Mr GJ COLES opened the first store in CollingwoodVictoria. Till then the company is successfully serving the Australian households by deliveringgrocery items and readymade foods to them for a period of over 100 years(Invest SMART,2017). Currently the company is operating as Coles supermarkets in Australia and is one of thelargest companies of Australia (Coles.com.au, 2017). The online operation of the company staredin the year of 1999.Coles group is listed in ASX (Australian stock exchange) with code CGJMajor operations of the company:Main operation of the business is to meet the grocery needs of the Australianhouseholds through online stores [named as Coles online] and offline supermarketplatforms and retail outlets. The business is also involved in the operations of offering lucrative loyalty programs[“flybuy”] to their existing buyers by making partnership with other retailers. Underthis “flybuy” loyalty program, whenever a customer buys products or services from aretail partner of Coles, then points are automatically added to the account of a customer

which he has opened with Coles. These flybuy points offer lot of discounts andadvantages during future shopping either with Coles or their partners.The company offers credit cards and digital wallet service to the customers to offereasy payment option to the customers(Financialservices.coles.com.au, 2017).Products of the company:Wide range of Grocery productsVariety of Liquor products[Liquor products are available under the barands of“Liquorland”, “Vintage Cellars”, “1st Choice Liquor Superstore”] (liquorland.com.au,2017)Financial & Insurance service with respect to home, car & landSpecialist tyre and car repair service provided under the “Kmart Tyre & Auto Service”Mix apparel rangeCompany Name: Woolworths Limited:Year of Establishment: The Company Woolworths Limited was established in September 1924,originally under the name "Wallworths Bazaar Ltd. The company became a highly attractivegrocery chain to the Australian consumers after 1924, when the company took the initiative toopen several retail grocery stores across Australia. The products sold by the company becamevery attractive to the consumers as the company offers quality product at the cheapest price withmoney back guarantee in case a bad quality product is sold to a consumer. Currently the businessappears as a trusted partner to thousand of local farmers and manufacturers. The business servesover 29 million Australians via more than 3000 retail outlets. Current stock price of the companyis around AUD $ 25.21 and the outstanding shares of the company in the market is around 1294million. The company is listed in the ASX as WOW.AX(U.S., 2017).Major operations of the company:Under the Food group or food business the company in regulating the super markets and offersloyalty program to the existing customers of the company.

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