Annotated Bibliography on Financial Services

Running head: ANNOTATED BIBLIOGRAPHY
Annotated Bibliography
Name of the Student
Name of the University
Author Note

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ANNOTATED BIBLIOGRAPHY
Topic: Financial Service
Introduction
The term financial services was developed in year of 1990, more prevalent in the parts of
USA. It started because of the Gramm-Leach-Bliley Act that enabled different types of
companies operating in the U.S. financial services industry at that time to merge. The financial
services are the economic activities that are provided by the financial industry that incorporates a
broad range of businesses that helps to manage the money that includes banks, credit cards,
credit unions, insurance, accountancy enterprises, individual managers, investment fund, stock
brokerage and government sponsored financial enterprises (Clifton, Fernández-Gutiérrez &
García-Olalla, 2017).
Article 1
Damianos Giannakis & Michael J. Harker (2014) Strategic alignment between relationship
marketing and human resource management in financial services organizations, Journal of
Strategic Marketing, 22:5, 396-419, DOI: 10.1080/0965254X.2013.876082
Key words: Relationship marketing, Strategic alignment, financial services, human resource
management, human capital chief enabling officer, financial services, Greece
In this article, Damianos & Michael (2014) identifies the critical importance of the
financial services firms being able to implement services successfully and also points out the
various relationships orientated strategies of marketing. According to the purpose of the article,
Relationship marketing is a process of customer relationship management or CRM that stresses

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ANNOTATED BIBLIOGRAPHY
on the customer loyalty and long-term customer engagement rather than shorter-term goals like
customer acquisition and individual sales. As the research methodology, in this article both
primary and secondary data is taken by reviewing the various articles and journals of renowned
authors. Moreover, in this article qualitative dada is taken to conduct the research. In this article
through summarizing the various related recent literatures and researching on the strategic
practice of the various financial service companies, the necessity of aligning human resource
management (HRM) policies with relationship marketing (RM) to achieve and sustain corporate
goals is demonstrated.
According to the authors, human resources management is designed to maximize
employee performance in service of an employer's strategic objectives. The financial service
sector is facing issues in the management of human resource and strategic marketing, this article
highlights on the same. The results of a set of case studies and managerial interviews with senior
retail banking executives from the Greek financial services sector are used to develop a
framework by which this might be done. Specifically, the role of the strategically significant
Human Capital Chief Enabling Officer as a link between HRM and RM is proposed and defined.
However, as a drawback in the research it can be said that it is based on five empirical case
studies including 20 interviewees, despite of the efforts of the investigators, only some
information about the RM and HRM had been found out. There is a lack in generalizability in
accordance with the Greek banks. Moreover, other studies may be carried out with a number of
organizations to confirm these qualitative findings and a quantitative study will be utilized to
confirm generalizability in due time. In the research numerous constraints during the data
collection process has been considered as a consequent the data accessibility was a constraint for
confidentiality reasons, while considering the competing banks.