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Ratio Analysis of Veep Marketing

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Added on  2020-03-28

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The financial statements of the company for the financial year ending 30th June, 2017 were analysed with the use of ratio analysis to evaluate the company’s financial performance. Contents Introduction 1 Ratio Analysis of Veep Marketing 1 Profitability 2 Return on Equity 2 Profit margin 2 Asset Efficiency 2 Asset turnover 2 Day’s debtor 2 Liquidity 3 Current ratio 3 Cash flow ratio 3 Capital Structure 3 Debt to Equity ratio 3 Interest coverage ratio 3 Limitations 4 Conclusion 4 Bibliography 4 Introduction Ratio analysis is the analysis of the

Ratio Analysis of Veep Marketing

   Added on 2020-03-28

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Ratio AnalysisVeep Marketing
Ratio Analysis of Veep Marketing_1
Executive SummaryVeep Marketing is a market research company. The financial statements of the company for the financial year ending 30th June, 2017 were analysed with the use of ratio analysis to evaluate the company’s financial performance.The profitability, liquidity, efficiency and capital structure ratios were analysed and it was seen that the company has a satisfactory performance in all the above areas barring capital structure.The company is exposed to high levels of debt, hence it was suggested that the company should reduce its debt and use more of equity to finance its operations.1
Ratio Analysis of Veep Marketing_2
ContentsIntroduction...........................................................................................................................................1Ratio Analysis of Veep Marketing..........................................................................................................1Profitability........................................................................................................................................2Return on Equity............................................................................................................................2Profit margin..................................................................................................................................2Asset Efficiency..................................................................................................................................2Asset turnover...............................................................................................................................2Day’s debtor..................................................................................................................................2Liquidity.............................................................................................................................................3Current ratio..................................................................................................................................3Cash flow ratio...............................................................................................................................3Capital Structure................................................................................................................................3Debt to Equity ratio.......................................................................................................................3Interest coverage ratio..................................................................................................................3Limitations.............................................................................................................................................4Conclusion.............................................................................................................................................4Bibliography...........................................................................................................................................4Introduction2
Ratio Analysis of Veep Marketing_3

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