The company is one of the most recognized real estate developers in the United Arab Emirates and the wider Middle East region. According to Aldar’s official website, its vision is to “be the most trusted and recognized real estate lifestyle developer in Abu Dhabi and beyond” (About Aldar 2019). The company is one of the most recognized real estate developers in the United Arab Emirates and the wider Middle East region. Economic and Market Overview The United Arab Emirates is a country with high rates of economic growth