This assignment focuses on Nokia's strategic comeback into the smartphone market after selling its handset division to Microsoft. Students will analyze various opportunities available to Nokia, leveraging their brand recognition, product durability, and existing market presence. The research utilizes a case study approach, examining secondary data from industry reports, Nokia's annual reports, and relevant academic literature to identify key market trends and potential for success. The final deliverable includes recommendations on how Nokia can effectively capitalize on these opportunities for a successful re-launch.