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Nokia's Comeback in the Smartphone Market

   

Added on  2020-04-07

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UNIVERSITY NAME Student’s name Student’s ID Entrepreneurship Theme: Opportunity Analysis
Nokia's Comeback in the Smartphone Market_1

Project StatementBackground The case organization Nokia, is Finnish multinational in information technology andcommunication business. The company has several divisions/avenues through which it operatesand transacts business. Among these divisions is the handset division which has a reputationacross the world for its durable and reliable handsets with wide market acceptance across theworld.(Pai, 2015).Project topicIn the year 2014 Nokia Corporation sold its handset making division to Microsoft Corporationand decided to focus on its other areas of its telecommunication business. However three yearslater in 2017 Nokia is making a comeback into mobile phones market by introduction of a triothree of Nokia branded phones running on Android operating s namely Nokia 6, 5 and 3.One of the biggest opportunities Nokia Corporation can leverage on as it attempts to gain amarket share in Smartphone business is their brand name. Many consumers still recognize Nokiaphones because of their reliability and durability. Perception is everything in sales once a producthas a good perception in the market even if it disappear for a while consumes will likely receiveit back well if it’s re-introduced. The phones also tend to have much higher resale valuecompared to other brands which exist in the market. They are also easy to use and the lowersegment of the Smartphone market will likely prefer Nokia brands over competition. The pricerange is also wide which in turn translates to wider market for the Nokia brand of handsets.(Leelakulthanit and Hongcharu, 2012)Purpose of the research Therefore, the purpose of this research is to carry out an investigation into opportunitiesavailable to Nokia for its handset division even as it embarks on reintroducing the devices backinto the market. The research will analyze and highlight these opportunities to Nokia Corporationand make recommendation on how best it can tab on them in order to successfully re-launch itshandset product back into the market. (Allen, Graupera and Lundrigan, 2010)Literature reviewThe following concepts/theories relate to this topic.PESTLE analysis SWOT analysis Research method The research will take the form of single case study in the name of Nokia corporation handsetdivision as a unit of analysis. The secondary data will be collected from a number of previouslydone researches on the same topic as well as other forms of publications that fall within the area
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