First Impression - Introduction
In this document we are going to answer the questions related to the topic of “First
Impression” which focus on the production of a design document. In first Question we have
defined the “First Impression” and all its related features. What factors and components of the
website will help us to rate , review and analyse the “First Impression”. There are a few
general predefined standards to calculate the “First Impression” of our website. Further going
to answer the next question we will consider the five criteria Provided to us in this assignment
as following , We will use these criteria to and observe the University of South Wales Student
Union Web USW SU portal.
1) Type of visitors and Guests (Who are visiting the site)
2) Reviews, rating, feedback and comments of visitors , registered users and design experts.
3) History of site views , Repeated visitors , Return registered users , Number of subscribers,
No of unsubscribe users.
Q1 : If you have visited the USW Students Union website, make a note of why you
visited it. If you haven’t visited it, make a note of why you haven’t visited it.
Answer : The main purpose of visiting the University of South Wales Student Union USW SU
Website last week was to gain the following information and to gain target requirements and
goals.
a) Identify Key User Groups, point out prominent Personas for their related Roles and to write
different Scenarios for the Personas.
b) Create a detailed website structured chart of USW SU. This chart had a complete
workflow of the whole website.
c) Generate a Persona Moodboard and then Application Moodboard of the Website to
produce a good design impression expressing different moods at different departments in the
University
So point c) related to Application Moodboard is much more specific and related to this
document which helps us to create First Impression in terms of design and theme of our
website.
Aslo task a) can give us a list of users related to different design pattern we recognized in this
website.
So following the website structure chart we can navigate each page and recognize different
design patterns then note down our observations. Looking at all the pages in the website and
getting the first impression will be documented here. We will also observe how potential the
current impression is to make sure that every new visitor will take interest and decide to stay
on the visiting page of our website. The First impression the user perceives at a glance can

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First Impressions Matter: Why Great Visual Design Is Essential

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