Tourism Business Analysis and Valuation
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This assignment delves into the analysis of a tourism business, encompassing various aspects such as direct and indirect carbon dioxide emissions, business model frameworks, profitability, and valuation techniques under International Financial Reporting Standards (IFRS). Students are expected to analyze relevant case studies and apply theoretical concepts to real-world examples within the tourism industry. The assignment emphasizes understanding the environmental impact, financial performance, and strategic value proposition of tourism businesses.
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Running head: BUSINESS VALUATION AND ANALYSIS
Business Valuation and Analysis
Name of the Student
Name of the University
Authors Note
Course ID
Business Valuation and Analysis
Name of the Student
Name of the University
Authors Note
Course ID
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1BUSINESS VALUATION AND ANALYSIS
Table of Contents
Introduction:...............................................................................................................................2
Macroeconomic Analysis:..........................................................................................................2
Industry analysis.........................................................................................................................6
Rivalry from existing competitors.............................................................................................7
Bargaining power of customers...............................................................................................10
Bargaining power of suppliers.................................................................................................10
Business Strategy Analysis:.....................................................................................................11
Growth in Network:.................................................................................................................12
Accounting Analysis................................................................................................................14
Recognition of the principal accounting policies.....................................................................14
Evaluating the accounting flexibility.......................................................................................15
Assessing the accounting strategy............................................................................................15
Assessing the quality of the disclosure....................................................................................16
Information distortion..............................................................................................................16
Undoing any accounting distortions.........................................................................................17
Conclusion:..............................................................................................................................18
Reference List:.........................................................................................................................19
Table of Contents
Introduction:...............................................................................................................................2
Macroeconomic Analysis:..........................................................................................................2
Industry analysis.........................................................................................................................6
Rivalry from existing competitors.............................................................................................7
Bargaining power of customers...............................................................................................10
Bargaining power of suppliers.................................................................................................10
Business Strategy Analysis:.....................................................................................................11
Growth in Network:.................................................................................................................12
Accounting Analysis................................................................................................................14
Recognition of the principal accounting policies.....................................................................14
Evaluating the accounting flexibility.......................................................................................15
Assessing the accounting strategy............................................................................................15
Assessing the quality of the disclosure....................................................................................16
Information distortion..............................................................................................................16
Undoing any accounting distortions.........................................................................................17
Conclusion:..............................................................................................................................18
Reference List:.........................................................................................................................19
2BUSINESS VALUATION AND ANALYSIS
Introduction:
In the age of globalization with the introduction of Science and Technology, every
organization operating within their economy assess their performance concerning the
industrial benchmark of the economy where the organizations operates (Kubasek, Brennan
and Browne 2016). The study is concerned with the evaluation of the financial statement for
Flight Centre Travel Group by taking in to the considerations the variable sources such as the yearly
report of the organization to gather information for assessment. The fiscal report of the Flight Centre
Travel Group will help in assessing the operations of the business. Flight Centre Travel Group has
been found to be one of the most renowned airline service within the geographical regions of
Australia. Flight Centre Travel Group is listed in the Australian stock exchange as one of the listed
companies and operating in the airline industry.
As evident from the report, the company has been generating profit for the last few years after
rising beyond the competition as the company was in the requirement of taking the business
performance to the new level (Kew and Stredwick 2017). The yearly report of the company
provides the information regarding the operations of the company. In addition to this, the use of
numerous analytical techniques has been implemented in the present study that comprises of
macroeconomic analysis, business strategy analysis, industry analysis and the accounting evaluation
for Flight Centre Travel Group. The study even analyses the extent of competition faced by the
company in the present travelling industry where theFlight Centre Travel Group operates.
Macroeconomic Analysis:
Flight centre travel group‘s economic environment
Economic environment relates to the external factors that influences the workplace
environment in the business. The economic objective of Flight centre travel group (FCTG) is
to contribute the destination nation they work and stay. Economic environment is categorized
into two parts such as – macro- environment and microenvironment. The success of this
Introduction:
In the age of globalization with the introduction of Science and Technology, every
organization operating within their economy assess their performance concerning the
industrial benchmark of the economy where the organizations operates (Kubasek, Brennan
and Browne 2016). The study is concerned with the evaluation of the financial statement for
Flight Centre Travel Group by taking in to the considerations the variable sources such as the yearly
report of the organization to gather information for assessment. The fiscal report of the Flight Centre
Travel Group will help in assessing the operations of the business. Flight Centre Travel Group has
been found to be one of the most renowned airline service within the geographical regions of
Australia. Flight Centre Travel Group is listed in the Australian stock exchange as one of the listed
companies and operating in the airline industry.
As evident from the report, the company has been generating profit for the last few years after
rising beyond the competition as the company was in the requirement of taking the business
performance to the new level (Kew and Stredwick 2017). The yearly report of the company
provides the information regarding the operations of the company. In addition to this, the use of
numerous analytical techniques has been implemented in the present study that comprises of
macroeconomic analysis, business strategy analysis, industry analysis and the accounting evaluation
for Flight Centre Travel Group. The study even analyses the extent of competition faced by the
company in the present travelling industry where theFlight Centre Travel Group operates.
Macroeconomic Analysis:
Flight centre travel group‘s economic environment
Economic environment relates to the external factors that influences the workplace
environment in the business. The economic objective of Flight centre travel group (FCTG) is
to contribute the destination nation they work and stay. Economic environment is categorized
into two parts such as – macro- environment and microenvironment. The success of this
3BUSINESS VALUATION AND ANALYSIS
organization is determined with the help of these two types of economic environment
(Woodford 2013). The management of the enterprise also ascertain that the benefits and
disadvantage of tourism are evenly shared in their travel agency business. In addition, the
economic environment of FCTG is also affected by the society’s economic health to which
their business is connected.
This enterprise is one of the major stakeholders in overall society where their business
operates and to the society where their customers like to travel. The management of the
organizations mainly operates on those key sectors that facilitates them in giving information
on the advisor’s economic liability and collecting resources in order to assists on the
knowledge of their customers. They focus on conducting package-reviewing process that
aspires in selecting their tour package that are beneficial for the Australian economy.
Analyzing how global economies affect the organizational performance over the years
Fluctuations in the global economies adversely affect the company’s growth over the
last few years. As the recession in US hits the global economy, it negatively influenced the
financial performance of many entities in the globe (Healy. and Palepu 2012) However,
FCTG also suffered from enormous loss during the year 2008-2009 owing to decrease in
number of both international and domestic tourist. The management of this firm strategized
to fire few employees in order to cover up huge loss during this phase. As a result, Australia’s
rate of unemployment increased above the target level , which is 5%. In additional,
uncertainties and changing economic condition of the less developed nation’s also influences
the travel agency business in Australia including FCTG. Moreover, changing visa policies of
the individual nations affects the performance of this organization as well as growth of
FCTG.
organization is determined with the help of these two types of economic environment
(Woodford 2013). The management of the enterprise also ascertain that the benefits and
disadvantage of tourism are evenly shared in their travel agency business. In addition, the
economic environment of FCTG is also affected by the society’s economic health to which
their business is connected.
This enterprise is one of the major stakeholders in overall society where their business
operates and to the society where their customers like to travel. The management of the
organizations mainly operates on those key sectors that facilitates them in giving information
on the advisor’s economic liability and collecting resources in order to assists on the
knowledge of their customers. They focus on conducting package-reviewing process that
aspires in selecting their tour package that are beneficial for the Australian economy.
Analyzing how global economies affect the organizational performance over the years
Fluctuations in the global economies adversely affect the company’s growth over the
last few years. As the recession in US hits the global economy, it negatively influenced the
financial performance of many entities in the globe (Healy. and Palepu 2012) However,
FCTG also suffered from enormous loss during the year 2008-2009 owing to decrease in
number of both international and domestic tourist. The management of this firm strategized
to fire few employees in order to cover up huge loss during this phase. As a result, Australia’s
rate of unemployment increased above the target level , which is 5%. In additional,
uncertainties and changing economic condition of the less developed nation’s also influences
the travel agency business in Australia including FCTG. Moreover, changing visa policies of
the individual nations affects the performance of this organization as well as growth of
FCTG.
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4BUSINESS VALUATION AND ANALYSIS
Macroeconomic variables affecting the performance of FCTG
The macroeconomic variables assess the cyclical movements and inclination of the
respective economy (Trugman, 2016). These variables includes- GDP growth rate, inflation,
prices of crude oil, unemployment rate, exchange rates, interest rates, money supply etc.
Macroeconomic events and the economic health affects all the organizations of the economy.
In this study, four factors are considered for analyzing the impact of economic environment
of FCTG business that includes- GDP, Inflation, exchange rate, prices of crude oil.
The GDP of the economy is defined as the summation of its total consumption,
investment, government spending and net exports (Sekaran and Bougie, 2016). It is one of
the major factors that affect the business performance and determines the economic health of
the country. GDP growth rate refers to the economic trend of the nation over the years.
Owing to expansion of Australia’s GDP growth rate to 0.3% in 2017, the financial
performance of FCTG improved. This is because cyclical fluctuations in the respective
nation influence the credit demand. As recession hits Australian economy, the GDP growth
rate declined and hence this reduced the economy’s credit demand. However, this adversely
affected performance of FCTG in terms of revenue and profitability. after that phase the
credit demand again increased leading to rise in profit of the company.
Inflation rate is another macroeconomic factor that largely influences the purchasing
power and cost of business. High rate of inflation in the Australian economy during the
recession period (2008-2009) reduced the purchasing power of the customers and this led to
decline in aggregate demand in services (Goodwinet al. 2013). As a result, the business cost
of this travel agency increased and this decreased their profitability level. However, during
expansionary period, as the Australian recovered from huge financial crisis the inflation rate
Macroeconomic variables affecting the performance of FCTG
The macroeconomic variables assess the cyclical movements and inclination of the
respective economy (Trugman, 2016). These variables includes- GDP growth rate, inflation,
prices of crude oil, unemployment rate, exchange rates, interest rates, money supply etc.
Macroeconomic events and the economic health affects all the organizations of the economy.
In this study, four factors are considered for analyzing the impact of economic environment
of FCTG business that includes- GDP, Inflation, exchange rate, prices of crude oil.
The GDP of the economy is defined as the summation of its total consumption,
investment, government spending and net exports (Sekaran and Bougie, 2016). It is one of
the major factors that affect the business performance and determines the economic health of
the country. GDP growth rate refers to the economic trend of the nation over the years.
Owing to expansion of Australia’s GDP growth rate to 0.3% in 2017, the financial
performance of FCTG improved. This is because cyclical fluctuations in the respective
nation influence the credit demand. As recession hits Australian economy, the GDP growth
rate declined and hence this reduced the economy’s credit demand. However, this adversely
affected performance of FCTG in terms of revenue and profitability. after that phase the
credit demand again increased leading to rise in profit of the company.
Inflation rate is another macroeconomic factor that largely influences the purchasing
power and cost of business. High rate of inflation in the Australian economy during the
recession period (2008-2009) reduced the purchasing power of the customers and this led to
decline in aggregate demand in services (Goodwinet al. 2013). As a result, the business cost
of this travel agency increased and this decreased their profitability level. However, during
expansionary period, as the Australian recovered from huge financial crisis the inflation rate
5BUSINESS VALUATION AND ANALYSIS
fell and this raised the purchasing power in the economy. Hence, this increased the travel
demand of the customers leading to enhancement of financial performance of FCTG.
Volatility in Australia’s crude oil industry created huge risk to FCTG Company. As
rise in inflation rate of Australia increased prices of crude oil, FCTG ‘s input cost also
increased. This led to rise in airfares and hence the customers demand for travel
automatically reduced during 2008-2009. Though Australian economy has recovered from
recession phase, volatility in oil prices still exist in the economy. Hence, this factor often
influences their organizational performance.
Foreign exchange rate fluctuation affects the customers spending in travel destination.
In the current state, exchange rate depreciation raises the total demand for travel in the
economy (Frechtling 2013). However, as the Australians spend their money in travel; this
raised the profitability level of FCTG. Therefore, implementation of expansionary monetary
policy stabilizes this currency fluctuation and thus lowering the risk in foreign exchange.
Future forecast of FCTG ‘s financial performance
Recent statistic reflects that the Australian economy has been progressing over the
years. Therefore, if the GDP growth rates of this nation continuously increase, the credit
demand in the economy will increase at higher rate. In addition, implementation of
expansionary monetary policy will help keep the inflation rate low in the economy. As a
result, the prices of commodities and services automatically lower and this will increase their
purchasing power. Moreover, increase in consumers spending in travel will raise the revenue
of travel companies in Australia including FCTG. On the contrary, oil prices volatility in
Australia will always exist and this may create huge problems to this travel company (Borio
2014). In addition, changes in foreign exchange rate might influence their financial
performance of FCTG in future. Therefore, it is recommended that the management of FCTG
fell and this raised the purchasing power in the economy. Hence, this increased the travel
demand of the customers leading to enhancement of financial performance of FCTG.
Volatility in Australia’s crude oil industry created huge risk to FCTG Company. As
rise in inflation rate of Australia increased prices of crude oil, FCTG ‘s input cost also
increased. This led to rise in airfares and hence the customers demand for travel
automatically reduced during 2008-2009. Though Australian economy has recovered from
recession phase, volatility in oil prices still exist in the economy. Hence, this factor often
influences their organizational performance.
Foreign exchange rate fluctuation affects the customers spending in travel destination.
In the current state, exchange rate depreciation raises the total demand for travel in the
economy (Frechtling 2013). However, as the Australians spend their money in travel; this
raised the profitability level of FCTG. Therefore, implementation of expansionary monetary
policy stabilizes this currency fluctuation and thus lowering the risk in foreign exchange.
Future forecast of FCTG ‘s financial performance
Recent statistic reflects that the Australian economy has been progressing over the
years. Therefore, if the GDP growth rates of this nation continuously increase, the credit
demand in the economy will increase at higher rate. In addition, implementation of
expansionary monetary policy will help keep the inflation rate low in the economy. As a
result, the prices of commodities and services automatically lower and this will increase their
purchasing power. Moreover, increase in consumers spending in travel will raise the revenue
of travel companies in Australia including FCTG. On the contrary, oil prices volatility in
Australia will always exist and this may create huge problems to this travel company (Borio
2014). In addition, changes in foreign exchange rate might influence their financial
performance of FCTG in future. Therefore, it is recommended that the management of FCTG
6BUSINESS VALUATION AND ANALYSIS
must focus on these economic environmental factors before making their business strategies.
This will help the company to attain higher profitability and expand their business in the
future.
Industry analysis
Competition level of Flight Centre travel group in the operating areas and application
of Porter’s five forces model
The competition level discussion has been done based on the external environment
analysis for Flight Centre travel group in areas where it operates in travel industry across
Australia (Flight Centre Travel Group Limited. 2017). The Porter’s five forces model has
been depicted upon various factors related to external environment of the travel industry of
Australia. The diagram below has been conducted based on Porter’s five force model which
has been segregated into five broad headings namely threat from suppliers, threat from
customers, bargaining power of suppliers, bargaining power of customers and competitive
rivalry (Kim 2014).
Figure: Application of Porter’s Five Forces Model for Flight Centre Travel Group’s
must focus on these economic environmental factors before making their business strategies.
This will help the company to attain higher profitability and expand their business in the
future.
Industry analysis
Competition level of Flight Centre travel group in the operating areas and application
of Porter’s five forces model
The competition level discussion has been done based on the external environment
analysis for Flight Centre travel group in areas where it operates in travel industry across
Australia (Flight Centre Travel Group Limited. 2017). The Porter’s five forces model has
been depicted upon various factors related to external environment of the travel industry of
Australia. The diagram below has been conducted based on Porter’s five force model which
has been segregated into five broad headings namely threat from suppliers, threat from
customers, bargaining power of suppliers, bargaining power of customers and competitive
rivalry (Kim 2014).
Figure: Application of Porter’s Five Forces Model for Flight Centre Travel Group’s
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7BUSINESS VALUATION AND ANALYSIS
(Source: Flight Centre Travel Group Limited. 2017)
Rivalry from existing competitors
The criteria for rivalry from the existing firm have been identified with the lower
competition from the existing industry.
Lower risk from the rival firm- The travel industry of Australia has been depicted
with low amount of risk from the competitors due to lower cost incurred. The
competitors are able to maintain their inventory with the appropriate stock levels. The
main rationale for this is due to low storage cost which is having a positive impact on
the company’s dealing in travel business (Lloyd 2014).
Large Industry size- The travel industry of Australia seen to allow multiple firms for making
an effort and having higher market share of other firms. Henceforth, a large group of market
size is seen to create a positive impact on Flight Centre travel group. Due to the large nature
of industry, multiple opportunities have been presented to the company which belongs to
present and near future as well (Robinson et al. 2016).
Figure: Segmental industry performance
(Source: Flight Centre Travel Group Limited. 2017)
Rivalry from existing competitors
The criteria for rivalry from the existing firm have been identified with the lower
competition from the existing industry.
Lower risk from the rival firm- The travel industry of Australia has been depicted
with low amount of risk from the competitors due to lower cost incurred. The
competitors are able to maintain their inventory with the appropriate stock levels. The
main rationale for this is due to low storage cost which is having a positive impact on
the company’s dealing in travel business (Lloyd 2014).
Large Industry size- The travel industry of Australia seen to allow multiple firms for making
an effort and having higher market share of other firms. Henceforth, a large group of market
size is seen to create a positive impact on Flight Centre travel group. Due to the large nature
of industry, multiple opportunities have been presented to the company which belongs to
present and near future as well (Robinson et al. 2016).
Figure: Segmental industry performance
8BUSINESS VALUATION AND ANALYSIS
(Source: ibisworld.com.au. 2017)
The figure depicted above shows the industry segment performance for Flight
Centre travel group for a time period of 2012 to 2015. The declining revenue in 2014
has depicted that Flight Centre travel group having low revenue which is not
preferable and shows poor financial positioning.
Figure: Travel industry revenue generation in Australia
(Source: ibisworld.com.au. 2017)
Differentiation- It is vital to consider that travel industry in Australia has been
able to actually differentiate them by having diverse product range. The
segments have been further differentiated as per international visitor arrival,
international visitor spending and international visitor snapshot (Rheem 2016).
Threat of new entrants
It is observed that travel industry’s threat of new entrants is considerably lower in
Australia.
(Source: ibisworld.com.au. 2017)
The figure depicted above shows the industry segment performance for Flight
Centre travel group for a time period of 2012 to 2015. The declining revenue in 2014
has depicted that Flight Centre travel group having low revenue which is not
preferable and shows poor financial positioning.
Figure: Travel industry revenue generation in Australia
(Source: ibisworld.com.au. 2017)
Differentiation- It is vital to consider that travel industry in Australia has been
able to actually differentiate them by having diverse product range. The
segments have been further differentiated as per international visitor arrival,
international visitor spending and international visitor snapshot (Rheem 2016).
Threat of new entrants
It is observed that travel industry’s threat of new entrants is considerably lower in
Australia.
9BUSINESS VALUATION AND ANALYSIS
Implementation of advanced technologies- To prevent the entry of Flight
Centre travel Group Company needs to implement advanced and innovative
technologies so that it can face your competition. The existing competition in
Australia needs to be first assessed and then addressed with use of those
advanced technologies.
Economies of scale- this conducive for the travel industry to have economies
of scale for lowering the cost. This is also required to produce the next best
unit of output at a reduced rate.
Higher cost of production- It is vital to know the underlying facts related to
new competitors trying to enter in the Australian travel industry. They will be
definitely having an access to increased cost of production which runs parallel
to the smaller economies of scale.
Skilled employees and human resources- Based on the analysis it has
considered that the travel industry has mostly searched for the employees who
are having low scale and do not have to pay higher remuneration towards their
work. In this way the profit margin is kept substantially low from the other
brand of companies. Henceforth, the changes are relevant to the macro
economy which largely influences the major challenges in a similar industry.
Threat of substitute products
The travel industry of Australia is on to face lower threats from substitute products.
Switching cost- the customers find the service quality to be low when they are having
a tendency to switch other brands. Flight Centre travel group needs to maintain its
quality and make the same as a barrier to the new entrants and various types of
substitute services.
Implementation of advanced technologies- To prevent the entry of Flight
Centre travel Group Company needs to implement advanced and innovative
technologies so that it can face your competition. The existing competition in
Australia needs to be first assessed and then addressed with use of those
advanced technologies.
Economies of scale- this conducive for the travel industry to have economies
of scale for lowering the cost. This is also required to produce the next best
unit of output at a reduced rate.
Higher cost of production- It is vital to know the underlying facts related to
new competitors trying to enter in the Australian travel industry. They will be
definitely having an access to increased cost of production which runs parallel
to the smaller economies of scale.
Skilled employees and human resources- Based on the analysis it has
considered that the travel industry has mostly searched for the employees who
are having low scale and do not have to pay higher remuneration towards their
work. In this way the profit margin is kept substantially low from the other
brand of companies. Henceforth, the changes are relevant to the macro
economy which largely influences the major challenges in a similar industry.
Threat of substitute products
The travel industry of Australia is on to face lower threats from substitute products.
Switching cost- the customers find the service quality to be low when they are having
a tendency to switch other brands. Flight Centre travel group needs to maintain its
quality and make the same as a barrier to the new entrants and various types of
substitute services.
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10BUSINESS VALUATION AND ANALYSIS
Reduced quality of services- The Flight Centre travel group is seen to be having
multiple number of substitutes and responsible for delivering lower service quality.
However, the strategy is not applicable on the customers as they are more concerned
about the service quality factor than any other concern.
Bargaining power of customers
Based on the industry analysis in Australia the bargaining power is of customers is seen
to be medium. Some of the appropriate reason for justification has been enumerated
below as follows:
Large customer base- The travel company in Australia seen to be having a large
customer base where the customers medium bargaining power.
Price sensitive- the price sensitive nature of the customers for Flight Centre Travel
Group has been seen to be mainly less sensitive as it believes in delivering the best quality at
reasonable rates (Flight Centre Travel Group Limited. 2017). In addition to this, the
customers mostly look forward to alignment of the social status. In case a company is aware
that customers are only looking for quality, then the price increases automatically and this
needs to be taken into consideration (Lok, Asano and Rhodes 2014).
Bargaining power of suppliers
The bargaining power faced by Australian travel industry is designed to be high.
Some of the main reasons have been justified below as follows:
Intense competition- the travel company of Australia seen face a huge competition as
a suppliers provide the best price various types of other players in the market.
Diversified distribution channel-Based on the analysis that diversify distribution
channel has given rise to the high bargaining power from a single distributor and the
travel industry based in Australia. This has been particularly seen to be the area where
Reduced quality of services- The Flight Centre travel group is seen to be having
multiple number of substitutes and responsible for delivering lower service quality.
However, the strategy is not applicable on the customers as they are more concerned
about the service quality factor than any other concern.
Bargaining power of customers
Based on the industry analysis in Australia the bargaining power is of customers is seen
to be medium. Some of the appropriate reason for justification has been enumerated
below as follows:
Large customer base- The travel company in Australia seen to be having a large
customer base where the customers medium bargaining power.
Price sensitive- the price sensitive nature of the customers for Flight Centre Travel
Group has been seen to be mainly less sensitive as it believes in delivering the best quality at
reasonable rates (Flight Centre Travel Group Limited. 2017). In addition to this, the
customers mostly look forward to alignment of the social status. In case a company is aware
that customers are only looking for quality, then the price increases automatically and this
needs to be taken into consideration (Lok, Asano and Rhodes 2014).
Bargaining power of suppliers
The bargaining power faced by Australian travel industry is designed to be high.
Some of the main reasons have been justified below as follows:
Intense competition- the travel company of Australia seen face a huge competition as
a suppliers provide the best price various types of other players in the market.
Diversified distribution channel-Based on the analysis that diversify distribution
channel has given rise to the high bargaining power from a single distributor and the
travel industry based in Australia. This has been particularly seen to be the area where
11BUSINESS VALUATION AND ANALYSIS
volume is critical to the suppliers who are regularly providing services to Flight
Centre travel group.
Relies on high volume-It has been particularly noticed that the suppliers rely on high
volume which lead to higher bargaining power. Moreover, the producers are not seen
to be having the scope to cut down the negative profit (Robertson 2017).
Business Strategy Analysis:
Against the backyard of the noteworthy low airline, fares and lower confidence among the
customers there are some of the nations that have gone past the TTV for the financial year of 2016
(Wetherly and Otter 2014). Along with this, the business strategy of Flight Centre Travel Group has
been successful in attaining the revenue by around $350 million in the backdrop of profit for the third
successive year in the history of operations of the company. It is noteworthy to denote that the
business strategy of the business strategy of Flight Centre Travel Group has been successful in
producing GPB of $1 billion sales. The strategy of business has of Flight Centre Travel Group has
been designed in such a way that it provides the foundations of future growth by investing in the
innovating system that helps in introducing the advantage of higher cost with improved productivity
(Palepu, Healy and Peek 2013).
The business strategy of the Flight Centre Travel Group has been successful in improving the
streams of revenue together with the new and unique sort of goods and services for appealing its
customers (Wahlen, Baginski and Bradshaw 2014). It is worth mentioning that the business
strategy of Flight Centre Travel Group has been successful in improving the overseas network with
the help of rolling out the next generation stores and designs. The company has been successful in
developing the new innovative consumer cantered initiatives that consists of the flexibility of
workplace arrangement and programs that will help in increasing the ownership with the help of
digital capabilities.
The business strategy of Flight Centre Travel Group has been successful in expanding the
business level footprint particularly with the help of organic growth however, the company has also
volume is critical to the suppliers who are regularly providing services to Flight
Centre travel group.
Relies on high volume-It has been particularly noticed that the suppliers rely on high
volume which lead to higher bargaining power. Moreover, the producers are not seen
to be having the scope to cut down the negative profit (Robertson 2017).
Business Strategy Analysis:
Against the backyard of the noteworthy low airline, fares and lower confidence among the
customers there are some of the nations that have gone past the TTV for the financial year of 2016
(Wetherly and Otter 2014). Along with this, the business strategy of Flight Centre Travel Group has
been successful in attaining the revenue by around $350 million in the backdrop of profit for the third
successive year in the history of operations of the company. It is noteworthy to denote that the
business strategy of the business strategy of Flight Centre Travel Group has been successful in
producing GPB of $1 billion sales. The strategy of business has of Flight Centre Travel Group has
been designed in such a way that it provides the foundations of future growth by investing in the
innovating system that helps in introducing the advantage of higher cost with improved productivity
(Palepu, Healy and Peek 2013).
The business strategy of the Flight Centre Travel Group has been successful in improving the
streams of revenue together with the new and unique sort of goods and services for appealing its
customers (Wahlen, Baginski and Bradshaw 2014). It is worth mentioning that the business
strategy of Flight Centre Travel Group has been successful in improving the overseas network with
the help of rolling out the next generation stores and designs. The company has been successful in
developing the new innovative consumer cantered initiatives that consists of the flexibility of
workplace arrangement and programs that will help in increasing the ownership with the help of
digital capabilities.
The business strategy of Flight Centre Travel Group has been successful in expanding the
business level footprint particularly with the help of organic growth however, the company has also
12BUSINESS VALUATION AND ANALYSIS
gained success with the help of key market of Aisa, Europe and America (Jenkins and Williamson
2015). The acquirement of Netherlands is considered as one of the business milestone for the Flight
Central Travel Group because this has helped the company in entering in the markets of Europe that
comprise of the largest business travel market. On the other hand, the acquisition of Malaysia has
marked as the first international expansion in respect of the geographical territories for large number
of years. The business has been performing successfully ever since the company has acquired the
operations of the FLT with the objective of speedy growth in the noteworthy student and youth age
group in terms of both domestically and internationally.
Customer Centric Business approach:
A customer forms the important element for any kind of business. The business strategy
of Flight Centre Travel Group has been successful in holding its workforce in discharge of the
valuable service to achieve its business functions (Batkovsky, Batkovsky and Klochkov 2016).
Simultaneously, accordingly the business strategy of Flight Centre Travel Group represents that the
organization makes a huge investment by continuously investing in the areas of professional learning
and development by providing adequate amenities.
Growth in Network:
The business strategy of Flight Centre Travel Group has been successful in expanding the
network of the business with the help of strategic acquisition as this has helped in diversifying the
sales of the organization. The company has introduced the model of BYOjet that represents an online
business which specializes itself in the ultra-low cost airfares. It is worth mentioning that the
corporate travel of the Flight Centre Travel Group has become an integral part of the business because
they have become an international travel solution network (Hill, Jones and Schilling 2014). Along
with this, several brands have significantly attained the growth with the assistance of FX specialist
travel business and niche corporate brands have immensely contributed to the growth of the business.
Flight Centre Travel Group has also posted a successful solid sales and growth in attendance
at its network wide expo program and in several vital markets of Australia (Drnevich and Croson
gained success with the help of key market of Aisa, Europe and America (Jenkins and Williamson
2015). The acquirement of Netherlands is considered as one of the business milestone for the Flight
Central Travel Group because this has helped the company in entering in the markets of Europe that
comprise of the largest business travel market. On the other hand, the acquisition of Malaysia has
marked as the first international expansion in respect of the geographical territories for large number
of years. The business has been performing successfully ever since the company has acquired the
operations of the FLT with the objective of speedy growth in the noteworthy student and youth age
group in terms of both domestically and internationally.
Customer Centric Business approach:
A customer forms the important element for any kind of business. The business strategy
of Flight Centre Travel Group has been successful in holding its workforce in discharge of the
valuable service to achieve its business functions (Batkovsky, Batkovsky and Klochkov 2016).
Simultaneously, accordingly the business strategy of Flight Centre Travel Group represents that the
organization makes a huge investment by continuously investing in the areas of professional learning
and development by providing adequate amenities.
Growth in Network:
The business strategy of Flight Centre Travel Group has been successful in expanding the
network of the business with the help of strategic acquisition as this has helped in diversifying the
sales of the organization. The company has introduced the model of BYOjet that represents an online
business which specializes itself in the ultra-low cost airfares. It is worth mentioning that the
corporate travel of the Flight Centre Travel Group has become an integral part of the business because
they have become an international travel solution network (Hill, Jones and Schilling 2014). Along
with this, several brands have significantly attained the growth with the assistance of FX specialist
travel business and niche corporate brands have immensely contributed to the growth of the business.
Flight Centre Travel Group has also posted a successful solid sales and growth in attendance
at its network wide expo program and in several vital markets of Australia (Drnevich and Croson
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13BUSINESS VALUATION AND ANALYSIS
2013). Despite the prevalence of trading climate Flight Centre Travel Group has been successful in
presenting a robust corporate performance which generally helps the company in transforming the
business structure with the help of international expansion. Furthermore, obtaining the presence of
continental Europe with the assistance of FCM Netherlands acquisition the company has been able to
recently grew in the international market after the launch of the leisure store in the Dawson Street of
Dublin.
The results obtained from the segmented growth in Mexico, TTV has helped the company in
modestly introducing the FX business in the markets of America, and presently the company has two
new outlets in Manhattan (Mishra and Zachary 2014). The segmented results have attained a
successful business strategy since the segment of South Africa have posted a positive growth and
profit from the higher sales. The annual reports of the company states that it has for the first time
topped the revenue growth. On the other hand, segments of New Zealand and Canada have
contributed for the very first time with a sum of $AU 1billion in TTV. The segment of Canada have
immensely contributed to the growth in profit by demonstrating the positive outcomes of corporate
level and closing down the loss making leisure in the late fiscal year of 2015.
Taking into the consideration the risk that is associated with the profit making structure of the
business is the increase in the cost of oil and gas segment that have created a noteworthy impact on
the performance of the business (Pettersson and Sorensen 2016). The is considered as the major
threat to the company’s performance as because the corporate demand of the travel has been
significantly impacted by the loss of some regional corporate accounts, investment in new and rising
businesses have provided lower sum of yield profits in India. In addition to this, the leisure liberty and
GOGO segments of the company have led to bottom line results and have been unsuccessful in
meeting the anticipations of the business (Wild and Staden 2013). This is considerably in the
decline of the $24.7 million with a write down of $12.0 million in USA segment and $12.7 million in
the other segment.
2013). Despite the prevalence of trading climate Flight Centre Travel Group has been successful in
presenting a robust corporate performance which generally helps the company in transforming the
business structure with the help of international expansion. Furthermore, obtaining the presence of
continental Europe with the assistance of FCM Netherlands acquisition the company has been able to
recently grew in the international market after the launch of the leisure store in the Dawson Street of
Dublin.
The results obtained from the segmented growth in Mexico, TTV has helped the company in
modestly introducing the FX business in the markets of America, and presently the company has two
new outlets in Manhattan (Mishra and Zachary 2014). The segmented results have attained a
successful business strategy since the segment of South Africa have posted a positive growth and
profit from the higher sales. The annual reports of the company states that it has for the first time
topped the revenue growth. On the other hand, segments of New Zealand and Canada have
contributed for the very first time with a sum of $AU 1billion in TTV. The segment of Canada have
immensely contributed to the growth in profit by demonstrating the positive outcomes of corporate
level and closing down the loss making leisure in the late fiscal year of 2015.
Taking into the consideration the risk that is associated with the profit making structure of the
business is the increase in the cost of oil and gas segment that have created a noteworthy impact on
the performance of the business (Pettersson and Sorensen 2016). The is considered as the major
threat to the company’s performance as because the corporate demand of the travel has been
significantly impacted by the loss of some regional corporate accounts, investment in new and rising
businesses have provided lower sum of yield profits in India. In addition to this, the leisure liberty and
GOGO segments of the company have led to bottom line results and have been unsuccessful in
meeting the anticipations of the business (Wild and Staden 2013). This is considerably in the
decline of the $24.7 million with a write down of $12.0 million in USA segment and $12.7 million in
the other segment.
14BUSINESS VALUATION AND ANALYSIS
To improve the business performance Flight Centre Travel Group has provided the customers
with the opportunity of booking through online to LCC airfares and ancillary products that have
ultimately helped in delivering the streams of revenue (Raubenheimer and Stammen 2013). Flight
Centre Travel Group is looking forward to expand the leisure of travel brands together with the
standalone branch to produce new streams of revenue. To improve the performance of the
organization, Flight Centre Travel Group has targeted to increase the sales of leisure as the mark of
business expansion by focussing on the package holidays for gaining growth in the markets of
Australia.
Accounting Analysis
There are six different stages in the model of accounting analysis and each one of
them are analysed briefly with respect to Flight Centre Travel Group. Each one of them are
discussed as follows:
Recognition of the principal accounting policies
With respect to the annual report of Flight Centre Travel Group, the financial
statement has been constructed in accordance with the Australian Accounting Standards and
the explanation disclosed by the Corporations Act 2001 and the Australian Accounting
Standards Board. The company has implemented AASB 9 from 1st January 2016 for
facilitating the hedge accounting process in their Flight Centre Global Product operations
(Flight Centre Travel Group Limited 2017). Furthermore, the company has even introduced
an innovative framework of impairment for their financial assets with an approach that is
three staged in nature. The model is inclusive of the 12 month anticipated credit losses,
lifetime predicted credit losses (impaired) and lifetime expected credit losses.
The company has even implemented the convention of historical cost, as amended
through the assessment of the FVOCI financial assets, financial instruments that are
derivative in nature and the contingent considerations. The company is associated with the
To improve the business performance Flight Centre Travel Group has provided the customers
with the opportunity of booking through online to LCC airfares and ancillary products that have
ultimately helped in delivering the streams of revenue (Raubenheimer and Stammen 2013). Flight
Centre Travel Group is looking forward to expand the leisure of travel brands together with the
standalone branch to produce new streams of revenue. To improve the performance of the
organization, Flight Centre Travel Group has targeted to increase the sales of leisure as the mark of
business expansion by focussing on the package holidays for gaining growth in the markets of
Australia.
Accounting Analysis
There are six different stages in the model of accounting analysis and each one of
them are analysed briefly with respect to Flight Centre Travel Group. Each one of them are
discussed as follows:
Recognition of the principal accounting policies
With respect to the annual report of Flight Centre Travel Group, the financial
statement has been constructed in accordance with the Australian Accounting Standards and
the explanation disclosed by the Corporations Act 2001 and the Australian Accounting
Standards Board. The company has implemented AASB 9 from 1st January 2016 for
facilitating the hedge accounting process in their Flight Centre Global Product operations
(Flight Centre Travel Group Limited 2017). Furthermore, the company has even introduced
an innovative framework of impairment for their financial assets with an approach that is
three staged in nature. The model is inclusive of the 12 month anticipated credit losses,
lifetime predicted credit losses (impaired) and lifetime expected credit losses.
The company has even implemented the convention of historical cost, as amended
through the assessment of the FVOCI financial assets, financial instruments that are
derivative in nature and the contingent considerations. The company is associated with the
15BUSINESS VALUATION AND ANALYSIS
rounding off the values to the nearest thousand dollars with respect to the Investments
Commission’s Instrument 2016/191 and the Australian Securities.
Evaluating the accounting flexibility
The flexibility of accounting can be assessed by taking assistance of the resulting data
content. In case of circumstances when the managers have the minimum amount of flexibility
is choosing the strategies of accounting and predictions related with their crucial factors for
success, the accounting information can be less knowledgeable and enlightening for obtaining
knowledge about the economies of the organization. Conversely, these are the selection of the
choices, which the company could have chosen from the list of alternatives that was available
to them. With respect to Flight Centre Travel Group, it has been noticed that the firm has
implemented stern and strict policies of accounting that is in line with the IFRS and the
AASB (Rhee and Yang 2015). The supervisors and the managers of the company does not
have the power to implement flexibility in choosing the accounting estimates and policies.
The higher level management of Flight Centre Travel Group has constructed the accounting
strategies and the associated estimates and it is the duty of the managers to abide by the rules
and norms (Van Nostrand, Sivaraman and Pinjari 2013). Therefore, it could be cited that the
accounting data of the company is increasingly knowledgeable and the author can obtain an
effective understanding of the aggregate economies of the organization.
Assessing the accounting strategy
As expressed by Gupta and Kumar (2013), when the management discovers flexibility
within accounting, they could make use of the same in order to interpret the economic
condition of the organization or to restrict the practical performance. One of the significant
requirements in scrutinising the strategies of accounting of the firm is the capability of the
firm to handle with the industrial regulations. An example can be cited, with the scenario that
rounding off the values to the nearest thousand dollars with respect to the Investments
Commission’s Instrument 2016/191 and the Australian Securities.
Evaluating the accounting flexibility
The flexibility of accounting can be assessed by taking assistance of the resulting data
content. In case of circumstances when the managers have the minimum amount of flexibility
is choosing the strategies of accounting and predictions related with their crucial factors for
success, the accounting information can be less knowledgeable and enlightening for obtaining
knowledge about the economies of the organization. Conversely, these are the selection of the
choices, which the company could have chosen from the list of alternatives that was available
to them. With respect to Flight Centre Travel Group, it has been noticed that the firm has
implemented stern and strict policies of accounting that is in line with the IFRS and the
AASB (Rhee and Yang 2015). The supervisors and the managers of the company does not
have the power to implement flexibility in choosing the accounting estimates and policies.
The higher level management of Flight Centre Travel Group has constructed the accounting
strategies and the associated estimates and it is the duty of the managers to abide by the rules
and norms (Van Nostrand, Sivaraman and Pinjari 2013). Therefore, it could be cited that the
accounting data of the company is increasingly knowledgeable and the author can obtain an
effective understanding of the aggregate economies of the organization.
Assessing the accounting strategy
As expressed by Gupta and Kumar (2013), when the management discovers flexibility
within accounting, they could make use of the same in order to interpret the economic
condition of the organization or to restrict the practical performance. One of the significant
requirements in scrutinising the strategies of accounting of the firm is the capability of the
firm to handle with the industrial regulations. An example can be cited, with the scenario that
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16BUSINESS VALUATION AND ANALYSIS
Flight Centre Travel Group has won their appeal with respect to the competition that is
associated with the case of law test started against them by ACC associated to the charged
infringes of the Trade Practices Act 1974. The ACC has been asked to pay the legal expenses
of the firm for the initiation of the case and even for the succeeding appeal. The company was
paid a sum of $11,000,000 as a penalty, which has been declared in the financial report of the
firm. Furthermore, the administration does not adequate incentive facilities to influence the
employees and no transformations have been undertaken in the policies of accounting and the
anticipations in the current year.
Assessing the quality of the disclosure
The disclosure or the declaration quality of a firm can be analysed with the help of the
amount of declarations, Note 1 of the policies of accounting along with the sustaining
performance. The initial note with respect to Flight Centre Travel Group handles with the
origin of the construction of the financial reports with respect to IFRS and AASB. The
declarations are undertaken in accordance to the financial assets that are associated with
impairment and the consolidation principles (Tao and Huang 2014). These principles try to
consider the explained synopsis of the joint agreements, transformations in the rate of interest
of the ownership, subsidiaries, interpretation of the foreign currency and mutual agreements.
In addition, the company has framed the balance sheet statement, changes in the statement of
equity, income statement, which has aided in describing their present financial condition and
performance in the market of Australia (Duan et al. 2013).
Information distortion
This parameter lucidly explains that the researcher requires examining the several
items in a precise manner or obtaining extra data with respect to them. This considers the
audit reports that are unqualified, unexplained accounting transformations, unexplained
Flight Centre Travel Group has won their appeal with respect to the competition that is
associated with the case of law test started against them by ACC associated to the charged
infringes of the Trade Practices Act 1974. The ACC has been asked to pay the legal expenses
of the firm for the initiation of the case and even for the succeeding appeal. The company was
paid a sum of $11,000,000 as a penalty, which has been declared in the financial report of the
firm. Furthermore, the administration does not adequate incentive facilities to influence the
employees and no transformations have been undertaken in the policies of accounting and the
anticipations in the current year.
Assessing the quality of the disclosure
The disclosure or the declaration quality of a firm can be analysed with the help of the
amount of declarations, Note 1 of the policies of accounting along with the sustaining
performance. The initial note with respect to Flight Centre Travel Group handles with the
origin of the construction of the financial reports with respect to IFRS and AASB. The
declarations are undertaken in accordance to the financial assets that are associated with
impairment and the consolidation principles (Tao and Huang 2014). These principles try to
consider the explained synopsis of the joint agreements, transformations in the rate of interest
of the ownership, subsidiaries, interpretation of the foreign currency and mutual agreements.
In addition, the company has framed the balance sheet statement, changes in the statement of
equity, income statement, which has aided in describing their present financial condition and
performance in the market of Australia (Duan et al. 2013).
Information distortion
This parameter lucidly explains that the researcher requires examining the several
items in a precise manner or obtaining extra data with respect to them. This considers the
audit reports that are unqualified, unexplained accounting transformations, unexplained
17BUSINESS VALUATION AND ANALYSIS
transactions, rise in profits, associated transactions of the parties and unforeseen huge write-
offs (Meng et al. 2016). With respect to the auditor of the firm namely Ernst & Young, the
company has undertaken write-downs associated to the business, which have not reached the
projected anticipations. Conversely, according to the auditor report, no distinct
transformations in accounting have been undertaken in the 2016 accounting year and the
predictions have matched to the sustaining regulations and the standards in the country. There
have not been associated transactions shown in the annual report of Flight Centre Travel
Group, which explains that the company has no red flag potentials at the present scenario to
continue with their activities in the market of Australia.
Undoing any accounting distortions
As opined by McManus (2013), if there are any detected issues in the step shown
above, it is essential for the firm to restrict any distortion in the process of accounting.
Conversely, after the evaluation of the steps explained above with respect to Flight Centre
Travel Group, it can be described that no crucial distortions in accounting has been noticed in
the report of the auditors of Flight Centre Travel Group. The only issue discovered is the
writing down that is related with the activities of the business, as it has failed to reach the
expectations of the administration of the firm. In this scenario, there are two probable paths
of rectifying the specific distortion. This includes passing of journal entries or changing the
financial ratios that is based on the information gathered with the help of the financial reports
of the company. Conversely, it has to be kept in mind that journal entry passing cannot be
undertaken in case of impairment as it would have a undeviating effect over the ratios. In this
scenario, Flight Centre Travel Group can make use of any of the two choices that are
accessible to them by exploiting the financial report footnotes and the statement of cash flow
of the company.
transactions, rise in profits, associated transactions of the parties and unforeseen huge write-
offs (Meng et al. 2016). With respect to the auditor of the firm namely Ernst & Young, the
company has undertaken write-downs associated to the business, which have not reached the
projected anticipations. Conversely, according to the auditor report, no distinct
transformations in accounting have been undertaken in the 2016 accounting year and the
predictions have matched to the sustaining regulations and the standards in the country. There
have not been associated transactions shown in the annual report of Flight Centre Travel
Group, which explains that the company has no red flag potentials at the present scenario to
continue with their activities in the market of Australia.
Undoing any accounting distortions
As opined by McManus (2013), if there are any detected issues in the step shown
above, it is essential for the firm to restrict any distortion in the process of accounting.
Conversely, after the evaluation of the steps explained above with respect to Flight Centre
Travel Group, it can be described that no crucial distortions in accounting has been noticed in
the report of the auditors of Flight Centre Travel Group. The only issue discovered is the
writing down that is related with the activities of the business, as it has failed to reach the
expectations of the administration of the firm. In this scenario, there are two probable paths
of rectifying the specific distortion. This includes passing of journal entries or changing the
financial ratios that is based on the information gathered with the help of the financial reports
of the company. Conversely, it has to be kept in mind that journal entry passing cannot be
undertaken in case of impairment as it would have a undeviating effect over the ratios. In this
scenario, Flight Centre Travel Group can make use of any of the two choices that are
accessible to them by exploiting the financial report footnotes and the statement of cash flow
of the company.
18BUSINESS VALUATION AND ANALYSIS
Conclusion:
On arriving at the conclusion by analysing the numerous factors and information that has
been gathered from the sources of Flight Centre Travel Group the study concludes that the business
has been successful in expanding the network of its business. The company has been successful in
acclimatizing with the change in the consumer preferences by introducing innovative business
methods. This has helped the company to remain competitive in the consumer market by meeting the
expectations of the consumer in the economic downturn.
However, due the risk faced by the company the organization is required to transform the
patterns of consumer preferences in order to remain competitive in the business. On observing the
present trends of performance, it is understood that the company provides a recurring nature of returns
in respect of the competitive threats that is faced by the company. The company should implement the
innovating business techniques to overcome the major risk faced by the organization.
Conclusion:
On arriving at the conclusion by analysing the numerous factors and information that has
been gathered from the sources of Flight Centre Travel Group the study concludes that the business
has been successful in expanding the network of its business. The company has been successful in
acclimatizing with the change in the consumer preferences by introducing innovative business
methods. This has helped the company to remain competitive in the consumer market by meeting the
expectations of the consumer in the economic downturn.
However, due the risk faced by the company the organization is required to transform the
patterns of consumer preferences in order to remain competitive in the business. On observing the
present trends of performance, it is understood that the company provides a recurring nature of returns
in respect of the competitive threats that is faced by the company. The company should implement the
innovating business techniques to overcome the major risk faced by the organization.
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19BUSINESS VALUATION AND ANALYSIS
Reference List:
Batkovsky, A.M., Batkovsky, M.A. and Klochkov, V.V., 2016. Implementation Risks in
Investment Projects on Boosting High-Tech Business Production Capacity: Analysis and
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context. ME Sharpe.
Gupta, V.K. and Kumar, P.V.V., 2013. Value-based accounting: A performance analysis of
Indian industry. IUP Journal of Accounting Research & Audit Practices, 12(1), p.7.
Reference List:
Batkovsky, A.M., Batkovsky, M.A. and Klochkov, V.V., 2016. Implementation Risks in
Investment Projects on Boosting High-Tech Business Production Capacity: Analysis and
Management. Journal of Applied Economic Sciences. Romania: European Research Centre
of Managerial Studies in Business Administration, 11(6), p.44.
Borio, C., 2014. The financial cycle and macroeconomics: What have we learnt?. Journal of
Banking & Finance, 45, pp.182-198.
Drnevich, P.L. and Croson, D.C., 2013. Information technology and business-level strategy:
Toward an integrated theoretical perspective. Mis Quarterly, 37(2).
Duan, W., Cao, Q., Yu, Y. and Levy, S., 2013, January. Mining online user-generated
content: using sentiment analysis technique to study hotel service quality. In System Sciences
(HICSS), 2013 46th Hawaii International Conference on (pp. 3119-3128). IEEE.
Flight Centre Travel Group Limited. 2017. Flight Centre Travel Group Limited. [online]
Available at: http://www.fctgl.com [Accessed 26 Aug. 2017].
Flight Centre Travel Group Limited. 2017. Flight Centre Travel Group Limited. [online]
Available at: http://www.fctgl.com [Accessed 26 Aug. 2017].
Frechtling, D., 2013. The Economic impact of tourism: Overview and examples of
macroeconomic analysis. UNWTO Statistics and TSA Issues Paper Series.
Goodwin, N., Nelson, J., Harris, J., Torras, M. and Roach, B., 2013. Macroeconomics in
context. ME Sharpe.
Gupta, V.K. and Kumar, P.V.V., 2013. Value-based accounting: A performance analysis of
Indian industry. IUP Journal of Accounting Research & Audit Practices, 12(1), p.7.
20BUSINESS VALUATION AND ANALYSIS
Healy, P.M. and Palepu, K.G., 2012. Business analysis valuation: Using financial statements.
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Kubasek, N.K., Brennan, B.A. and Browne, M.N., 2016. The legal environment of business:
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Lloyd, D.W., 2014. Battlefield tourism: Pilgrimage and the commemoration of the Great
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Lok, P., Asano, G. and Rhodes, J., 2014. The influence of online reviews on decision making:
implications to the travel industry.
McManus, L., 2013. Customer accounting and marketing performance measures in the hotel
industry: Evidence from Australia. International Journal of Hospitality Management, 33,
pp.140-152.
Healy, P.M. and Palepu, K.G., 2012. Business analysis valuation: Using financial statements.
Cengage Learning.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
ibisworld.com.au.ezproxy.lib.uts.edu.au. 2017. Single Sign On | UTS Library. [online]
Available at: http://clients1.ibisworld.com.au.ezproxy.lib.uts.edu.au/reports/au/industry/
default.aspx?entid=541 [Accessed 26 Aug. 2017].
Jenkins, W. and Williamson, D., 2015. Strategic management and business analysis.
Routledge.
Kew, J., & Stredwick, J. (2017). Business environment: managing in a strategic context.
Kogan Page Publishers.
Kim, N., 2014. Employee turnover intention among newcomers in travel
industry. International Journal of Tourism Research, 16(1), pp.56-64.
Kubasek, N.K., Brennan, B.A. and Browne, M.N., 2016. The legal environment of business:
A critical thinking approach. Pearson.
Lloyd, D.W., 2014. Battlefield tourism: Pilgrimage and the commemoration of the Great
War in Britain, Australia and Canada, 1919-1939. A&C Black.
Lok, P., Asano, G. and Rhodes, J., 2014. The influence of online reviews on decision making:
implications to the travel industry.
McManus, L., 2013. Customer accounting and marketing performance measures in the hotel
industry: Evidence from Australia. International Journal of Hospitality Management, 33,
pp.140-152.
21BUSINESS VALUATION AND ANALYSIS
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Cengage Learning.
Pettersson, K. and Sorensen, O., 2016. A short integrated presentation of valuation,
profitability and growth analysis. International Journal of Accounting and Finance, 6(1),
pp.43-61.
Raubenheimer, H. and Stammen-Hegener, C., 2013. Modern concepts of the theory of the
firm: managing enterprises of the new economy. Springer Science & Business Media.
Rhee, H.T. and Yang, S.B., 2015. How does hotel attribute importance vary among different
travelers? An exploratory case study based on a conjoint analysis. Electronic markets, 25(3),
pp.211-226.
Rheem, C., 2016. Outlook for Leisure Travel and Attractions.
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Mishra, C.S. and Zachary, R.K., 2014. Business Model Theory. In The Theory of
Entrepreneurship (pp. 227-250). Palgrave Macmillan US.
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Cengage Learning.
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Cengage Learning.
Pettersson, K. and Sorensen, O., 2016. A short integrated presentation of valuation,
profitability and growth analysis. International Journal of Accounting and Finance, 6(1),
pp.43-61.
Raubenheimer, H. and Stammen-Hegener, C., 2013. Modern concepts of the theory of the
firm: managing enterprises of the new economy. Springer Science & Business Media.
Rhee, H.T. and Yang, S.B., 2015. How does hotel attribute importance vary among different
travelers? An exploratory case study based on a conjoint analysis. Electronic markets, 25(3),
pp.211-226.
Rheem, C., 2016. Outlook for Leisure Travel and Attractions.
Robertson, S., 2017. A carbon footprint analysis of renewable energy technology adoption in
the modal substitution of high-speed rail for short-haul air travel in Australia. International
Journal of Sustainable Transportation, (just-accepted), pp.00-00.
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the travel industry. CABI.
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22BUSINESS VALUATION AND ANALYSIS
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Tao, Y.G. and Huang, Z.F., 2014. Review of accounting for carbon dioxide emissions from
tourism at different spatial scales. Acta Ecologica Sinica, 34(5), pp.246-254.
Trugman, 2016. Understanding business valuation: A practical guide to valuing small to
medium sized businesses. John Wiley & Sons.
Van Nostrand, C., Sivaraman, V. and Pinjari, A.R., 2013. Analysis of long-distance vacation
travel demand in the United States: a multiple discrete–continuous choice
framework. Transportation, 40(1), pp.151-171.
Wahlen, J., Baginski, S. and Bradshaw, M., 2014. Financial reporting, financial statement
analysis and valuation. Nelson Education.
Wetherly, P. and Otter, D. eds., 2014. The business environment: themes and issues in a
globalizing world. Oxford University Press.
Wild, S. and van Staden, C., 2013, July. Integrated reporting: initial analysis of early
reporters–an institutional theory approach. In Seventh Asia Pacific Interdisciplinary Research
in Accounting Conference.
Woodford, M., 2013. Macroeconomic analysis without the rational expectations
hypothesis. Annu. Rev. Econ., 5(1), 303-346.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Tao, Y.G. and Huang, Z.F., 2014. Review of accounting for carbon dioxide emissions from
tourism at different spatial scales. Acta Ecologica Sinica, 34(5), pp.246-254.
Trugman, 2016. Understanding business valuation: A practical guide to valuing small to
medium sized businesses. John Wiley & Sons.
Van Nostrand, C., Sivaraman, V. and Pinjari, A.R., 2013. Analysis of long-distance vacation
travel demand in the United States: a multiple discrete–continuous choice
framework. Transportation, 40(1), pp.151-171.
Wahlen, J., Baginski, S. and Bradshaw, M., 2014. Financial reporting, financial statement
analysis and valuation. Nelson Education.
Wetherly, P. and Otter, D. eds., 2014. The business environment: themes and issues in a
globalizing world. Oxford University Press.
Wild, S. and van Staden, C., 2013, July. Integrated reporting: initial analysis of early
reporters–an institutional theory approach. In Seventh Asia Pacific Interdisciplinary Research
in Accounting Conference.
Woodford, M., 2013. Macroeconomic analysis without the rational expectations
hypothesis. Annu. Rev. Econ., 5(1), 303-346.
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