Strategic Management of Fisher and Paykel Healthcare

This presentation discusses the strategic management of Fisher and Paykel Healthcare, including their mission statement, vision, products and services, vision for expansion, strategic goals for expansion, strategic issues, financial implications, and risks. The presentation also highlights the importance of effective strategies and risk identification in supporting the process of expansion.

Strategic Management – Fisher
And Paykel Healthcare

Mission Statement and Vision
 The mission statement of the organization is to work towards achieving
a desired growth and become one of the major manufacturers of
healthcare products.
 The vision of the organization is to ensure and maintain the efficient
functioning of the organization and facilitating the patients with better
healthcare services.

Products and Services
 Fisher and Paykel Healthcare, a well-known medical products
manufacturing company.
 Products are helpful in treating obtrusive sleep apnea.
 Operating over 120 countries

Vision for Expansion
 The organization’s vision for expansion is to ensure better services
through constant up gradation of products.

Strategic Goals for Expansion
 Increasing sales of multiple accessories and consumable products (Bell
& Rochford, 2016).
 Aiming at the capitalization of therapeutic services.
 Making constant improvement thorough research and development.

Strategic Issues
 Inability to plan ahead
 Failure of keeping up with the market
 Insufficient finance
 Lack of skills
 Unwillingness to change

Financial Implications
To support the process of expansion and maintain the a smooth flow of it,
financial implications are to be taken into consideration:
 Ensuring sufficient cash flow
 Quality controlling
 Increased resources
 Managing budget

Risks
The following factors can be regarded as threats in the process of
expansion:
 Rising cost of raw materials (Bell & Rochford, 2016)
 Laws of the global market
 Corruption
 Changes weather and climate

Conclusion
 By implementing effective strategies the company will be able to
support the process of expansion. Identifying the possible risks will be
effective in deciding and implementing these strategies.

Reference
 Bell, G. G., & Rochford, L. (2016). Rediscovering SWOT’s integrative
nature: A new understanding of an old framework. The International
Journal of Management Education, 14(3), 310-326.
 Bertels, H. M., Koen, P. A., & Elsum, I. (2015). Business models outside
the core: Lessons learned from success and failure. Research-Technology
Management, 58(2), 20-29.