Role of Leadership, Motivation and Team Effectiveness in Building Effective Teams: A Case Study of Fit-flop

HRM4002
People in Organisations
Case Study - Report and Presentation

Table of Contents
Main body........................................................................................................................................3
Introduction......................................................................................................................................3
Discussing role of motivation and team effectiveness theory for building effective teams :.....7
Conclusion:...............................................................................................................................11

Main body
Introduction
Leadership is the process of directing and organising the team members in such a way
that it helps the company to achieve its goals efficiently and effectively. Proper leadership is
indispensable for effective team development and to enhance motivation levels of team
members. The report will analyse the role of leadership and importance of organisational
structure in supporting the effective transitional changes of Fit-flop company, which is the
global footwear brand headquartered in Putney, London. In addition to this, the firm has emerged
into a successful shoe empire for women's globally. The report will further study the importance
of motivation in developing effective teams and team development attributes that may contribute
to the success of fit-flop company.
PART 1
Role of the leadership and effective leadership style in reference to Fit-flop:
The leadership is the action of influencing people in order to achieve goals and objectives
of the business firm. Leadership acts as the binding force between organisational and employees
objectives. In context to Fit-flop, the company practices leadership in its day to day operations
by taking consideration of the well being and health of its employees. The following are the roles
of leadership with reference to Fit-flop:
 Setting a clear goal: The most important role of the leader is to set achievable goals for
its team members and influence them to work enthusiastically towards achieving the
common goals of the company. Moreover, the leader is responsible for making blueprint
defining strategies in order to achieve the company's objectives. In context to Fit-flop, the
leader of the company makes a proper roadmap for its team members in order to achieve
organisational goals and objectives efficiently and effectively.
 Organising: The next function of leadership is to assign a task according to the ability
and skills of the employees. This process helps the manager to bring out best potential of
the employees. In addition to this, it also motivate the worker to increase its productivity
level. In context to Fit-flop, the manager of the firm focuses on giving tasks as per the
ability of their employees which helps their employees to unleash their full potential.

 Taking initiatives: The role of the leader is to take necessary steps in the interest of their
team members and organisation. The manager should focus on active participation of its
workers in decision making process that can help in generating innovative ideas and
opinions. In context to Fit-flop, the company has successfully opened effective
communication channels where employees can communicate their ideas and opinions
freely. Moreover, From a recent survey it was understood that 89% of employees are
actively engaged in the companies internal communication process.
 Cooperation among employees: The leader must ensure that the organisation's interest
matches with the employee's interest that can be helpful in achieving full cooperation
from workers. Moreover, It can help the firm to achieve its objectives in appropriate
manner. In context to Fit-flop, the company has adopted feel good strategy for satisfying
the various needs of its employees such as social and financial needs which greatly helps
the company to promote cooperation among employees.
 Motivating workers: The most important role of leadership is to inspire team members
in order to achieve goals of the company. The leader should satisfy diverse needs of the
employees which is necessary in order to realise their full potential. Furthermore, the
manager must also recognize and appraise the efforts of their employee's. In context to
Fit-flop, the firm facilitates friendly working environment which motivates the worker to
perform well on their duties. Moreover, the firm has adopted Feel Good Wheel structure
to enhance their willingness to do tasks.
 Policy building: The leadership process involves building of necessary policies for
smooth functioning of the organisation. The policies generally include rules and
regulations that needs to be followed in order to achieve organisational goals and
objectives. In context to Fit-flop, the manager make policies for smooth operations of the
business enterprise. The opening of communication channels is the policy to enhance
employees participation in decision making.
Different Approaches of leadership:
leadership is an essential process required to lead a group of people in the way to achieve
organisational goals and objectives. The leader is responsible for managing and motivating the
group of people within business entity. The following are the key approaches to leadership
within organisational structure are: