FIT ME App: Business Plan and Marketing Strategies

FIT ME App
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Table of Contents
1. INTRODUCTION...................................................................................................................3
2 Value proposition canvas..........................................................................................................3
3 Lean business model canvas.....................................................................................................4
4 C level specialist contribution..................................................................................................6
5 Financial and financing plan.....................................................................................................6
6 Summary...................................................................................................................................7
REFERENCES................................................................................................................................9
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1. INTRODUCTION
For every business it is required to develop a plan or strategy which enables in identifying
activities. So, here a group of individual was formed to prepare a business plan. They carried out
entrepreneur development for a particular business. Through it, various activities were included
in it and analysed. The report will describe reflection of CMO in developing app. Furthermore,
the FIT ME app consists of many features (Ojasalo and Ojasalo, 2015). It provides suggestion of
type of clothing and accessories that is suitable for user. So, this is unique feature of App. Beside
this, it helps in providing info about weather condition on basis of user location. It does not work
only for individual but also for friends and families. Along with it, app will also provide
suggestion of outfit based on type of event.
Thus, I had developed a business idea with my colleagues. The idea was regarding an App
that focused on providing health related tips to all people. In this project I played role of CMO
that is Chief marketing officer. The role of CMO is to conduct market research by analysing data
and info. Also, he is responsible for promotion and advertising of product and services.
Moreover, CMO handle and manages all marketing related activities. Besides this, from his point
of view profits and sales are estimated. Therefore, as CMO I played my role in significant way.
for analysing profits of app I had to evaluate past data and records. This is because it gave me
insight on how much data can be gathered. However, by identifying profit it will be easy to find
out long term success or not (Naggar, 2015). Alongside, revenue enable in determining return on
investment and gross sales, gross income, operating and marginal profits, etc. it is said that profit
is calculated by subtracting tax from gross profit. In app it is calculated from number of
downloads. I realised that it is necessary to reduce overall cost of developing and designing app.
It is because it helps in forming budget and on basis of further things are proceeded.
2 Value proposition canvas
The tool which helps in ensuring the service or product which has been position around
what is needed by customer and what it values is called value proportion canvas. For customer
value proportion, being CMO of the FIT ME App I has found out the various results regarding
customers gain as well as its pain while along with it I has found out the culture of employees
job in the business.
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In order to identify business model, we used value proposition canvas model. This is
because it is a framework that enable in finding out how products and services are been offered
to customers needs. Moreover, I found that there are two segments in it which are value map and
customer profile. In that I found that in product the gain creators are time saving, easy to use and
innovative technology. So, from all these values of app is been generated. Also, we evaluated
that if app saves time and is easy to use then customers are automatically attracted. Then in
service part we identified elements of app that is smart, efficient, quick, etc. beside this, the pain
killers due to which app value can be increased is new outfit in quick time, variety of fashionable
clothes, etc. new and stylish outfits.
In another segment of customer, I identified that gains are user friendly, personalised and
automatic (Fritscher and Pigneur, 2015). So, it will attract customers to use FIT ME app and get
stylish wearables. Furthermore, pain killers that can impact on app value is time consuming,
inappropriate outfit shown, etc. thus, in my point of view, it is essential to use proposition canvas
as it gives insight on user requirement and market demand that whether app is according to user
requirement or not. I found that are some other values as well which can be included in value
proposition canvas. They are implementing new features in app, resolving issues which occurs in
app, increasing user experience. So, these all will be useful in allowing more customer to
download and use app. But I think that most important is app has to be user friendly. This is easy
to make changes in app and identifying user requirements.
The value canvas also reflect that what crucial gains and pains is included in project. but
there are some issues as well in value proposition. The main is technical issues and faults in app
that can lead to impacting its user interface.
Moreover, the job that canvas reflect is user that are trying to find out some new outfit and
cloth to be wear on each day. So, the App will only be for those who want some latest style
fashion cloths. It can be used for designing some new cloths or mixing of it.
3 Lean business model canvas
Key partners
It has been analysed that in entrepreneur business it is required to have key partners in it.
the partners are foundation of business and support in decision making and developing strategies
(Haaker and et.al., 2017). For FIT ME app there are essential partners which are Google play
store, app developers, investors, payment gateway, etc. the developers are those who will
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