fit to sit declaration

Identifying Entrepreneurial
Opportunities
(Activity- 2)

 Introduction
 Data that required to support gap analysis
 Interpret information effectively to offer evidence
of market potential
 Conclusion
 References
Table of Contents

Data that required to support gap
analysis
Gap analysis
Performing analysis, helps an entrepreneur in taking appropriate decisions
while launching a new product considering all the demands and competitive business
environment, which is already in existence. The particular idea, which has been taken
into consideration in present context Orgachoco, where consumers will be offered
different chocolates that are organic in nature and with zero percent added sugar where
individuals who are targeted likes to stay healthy and fit but to maintain their appetite as
well. Here, the director outlining a financial limit and make correlation with genuine
execution which aid achieve set targets.

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This examination comprise two techniques to accumulate data.
Primary data- It alludes to that information which is gathered by directing exploration of the market. The
data which is accumulated by utilizing this strategy to get data about clients needs with the goal that items
can be produced by them. In present context, Orgachoco is going to prepare questionnaire, which can be
utilised by chairman to gather unadulterated and exact data structure advertise. Also, the sample size that
has been taken into consideration is 20, where customers are going to be the respective respondents for
present context.
Secondary data- It alludes to that information which is accumulated from accessible asset in the firm.
There isn't necessity to direct research and contributes more expense and time. Organization like
Orgachoco can effectively create the item according to client. Here, it is said that gap analysis is
conducted considering the secondary data collecting tool, which is presented underneath: