Branding and Marketing of Fitbit: A Comprehensive Analysis

Branding and
Marketing
FITBIT

INTRODUCTION
• Fitbit is an American brand activity trackers and
other wireless wearable technology devices that
allow the users to easily measure data such as
heart rate, number of steps walked, steps
climbed, quality of sleep and other personal
metrics involved in fitness.

BRAND INVENTORY
• Brand inventory is the internal analysis used for
investigating the manner of marketing and
branding adopted by the organization for its
products and services.
• It includes:
- Brand Promise
- Brand Personality