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Fitbit Marketing Analysis and Strategy - Doc

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Added on  2019-10-16

Fitbit Marketing Analysis and Strategy - Doc

   Added on 2019-10-16

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Running head: Fitbit Product Consumer Behaviour Study and Recommendation Fitbit Product Consumer Behaviour Study and Recommendation
Fitbit Marketing Analysis and Strategy - Doc_1
Fitbit Product Consumer Behaviour Study and Recommendation 2
Fitbit Marketing Analysis and Strategy - Doc_2
Fitbit Product Consumer Behaviour Study and Recommendation 3Particulars Page No. Executive Summary 2Fitbit Product Description 3Critical Analysis for Fitbit product4-5Factors affecting buying decision for Fitbit5-7Marketing communication issue7Issues with marketing strategies 7-9Recommendation 9-10References 11-12
Fitbit Marketing Analysis and Strategy - Doc_3
Fitbit Product Consumer Behaviour Study and Recommendation 4Executive Summary Fitbit products are known for its sensors and wireless technology and sensors since it came intoexistence. It is among the few players in business industry that has given importance to healthand fitness with the product and services they offer. Fitbit Inc. has achieved immense successwith the quality of product and services like its tracking devices, watches, headphones and otheraccessories. Every company goes through the business cycle and each of its stages come one after otherwhich is inevitable. This company has also started with a bang in market and with the shortlifespan of 10 years, it became popular in global scenario but it is now entering into declinephase as not only the sales and revenues are going down day by day but also it is losing itsmarket share in its segment where it was once dominated. Why it happened?The survey conducted on one of its most popular product Fitbit charge 2revealed that there is nosuch issues with inferiority of product making by the organization still the organization is facinga huge declination in its loyal customers. It is also found that the repetition of customers is alsofalling day by day. In this report, I am going to address the issues that I have identified with Fitbit products and itsmarketing and communication strategies. Here at first I am going to analyse the problems withconsumer behaviour perspectives and then its marketing strategy will be evaluated to arrive atthe solutions.The aim of this report is to bring some feasible and logical recommendations that may will helpthe company to bring the business graph into growth phase. Fitbit product and service
Fitbit Marketing Analysis and Strategy - Doc_4

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