Role of Leadership and Team Building in FitFlop

This report discusses the role of leadership and team building in FitFlop, a footwear company located in London, UK. It explains the approaches to leadership and how the structure and culture of an organisation can support effective transitional change. The report also analyses ways in which FitFlop can build an effective team through motivation and identifies team development attributes that may contribute to the success of the company.

People in an
organisation

Table of Contents
Introduction...........................................................................................................................................3
Main body.............................................................................................................................................3
Question 1.........................................................................................................................................3
Explain the role of leadership which may exist in FitFlop and how the structure and the culture
in the organisation may support effective transitional change......................................................3
Question 2 (Also covered in PPT).....................................................................................................4
Analyse the ways where FitFlop may build an effective team through motivation and also
identify the team development attributes which may contribute to the success of FitFlop..........4
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5

Introduction
Organisation structure refers to the process where the certain activities are delegated
in order to accomplish the goals of a business concern. These activities include the role,
responsibilities and rules that are outline for the employees(Afxentiou and Melanthiou,
2022). The organisation structures determine the flow of information between the levels in a
firm. In this report, FitFlop has been taken into consideration which is a footwear company
located at London, UK. The report will cover the structure and culture of an organisation that
support an effective transitional change and explain the approaches to the leadership.
Further, it will discuss the motivation and team effectiveness theory in context to the
organisation.
Main body
Question 1
Explain the role of leadership which may exist in FitFlop and how the
structure and the culture in the organisation may support effective
transitional change.
A leader is a person who creates a vision, inspires passion and motivates the
followers. He support the team and provides tools to achieve the goals of the organisation. He
is an effective role model who listen to the follower and communicate them to sort out their
problems and provide them feedback with motivation so that they get more productive(Hong
and et. al., 2021). Therefore, the role of leadership has been describes in context to FitFlop as
under:
Role of leadership in FitFlop
 Create vision: A leader creates a good vision for a company which takes a business
concern to the growth for the success. With reference to FitFlop, it create a vision for
the company that it will provide health and wellbeing environment which help in
retaining the employees and also motivate them by providing various benefits and
facilities.
 Execute strategy: A leader brings a different strategy which assist an organisation in
increasing its sales and profits by providing satisfaction to the employees. In context
to FitFlop, it bring new strategy of health and wellbeing where it provides financial

benefits, health benefits and award winning for good performance and so on. This will
boost the morale of the workers and also encourage them to stay in a business
organisation.
 Inspire trust: A leader encourage the team member to bring their efforts to achieve
the goal of the business. Therefore, by using an effective communication and
motivation techniques, he boosts up the confidence level of the team and encourage
them to be more productive(Alfaiza and et. al., 2021). In relation to FitFlop, Laura
Pearce provides various tools to the employees to do better work.
 Coach potential: An effective leader develop the leadership potential in other people
of an organisation by improving their performance through feedback and coaching
which help them to develop their skills. In relation to FitFlop, it provides
feedback to the employees regarding their performance so that they brush up their
knowledge and skills and an effective training program is organised to improve their
performance where they lack.
Approaches of leadership.
There are various approaches to the leadership which can be followed by Laura
Pearce in FitFlop which are depicted as under:
 Authoritarian leadership: In this leadership, an individual has total control over the
subordinates and has total decision making power(Neto, Miragaia and Ibáñez, 2021).
This type of leader do not allow any participation of their team members and make
the policies and procedure to achieve the goals of the business.
 Participative leadership: In this leadership, all the team members are allowed to
participate in decision making process. It is also known as democratic leadership
where the opportunities are given to the followers to share their ideas and knowledge
to make an effective decision. In relation to FitFlop, it can provide opportunities to the
employees to participate in the decision making process by sharing their opinion and
ideas.
 Delegative leadership: In this leadership, a leader allows the members of the group
to make decision and authorise them to make direct report of the decision. This
leadership provide opportunities to the employees to explore themselves and show
their ability to make an effective resolution. In context to FitFlop, the HR can provide
such opportunity to the subordinates to explore their ideas and creativity of mind.

 Transactional leadership: in this leadership, a leader provides motivation in the
form of reward and punishment as well to improve the performance(Calic and
Ghasemaghaei, 2021). This will help the company in achieving the goal of the
business. With reference to FitFlop, it can adopt such leadership to make the
employees more productive and effective.
In such ways, Laura Pearce can play a good role of leadership by adopting any approach
which provide her assistance in improving the performance of the employees.
Organisation structure and culture support effective transactional change
With reference to FitFlop, Laura Pearce bring a new feel good benefit strategy for
their health and wellbeing for which the new process is being established. The organisation
structures provide the flow of work from top level to bottom level. Therefore, an organisation
structure brings an effective change to run their business smoothly(Savaya, Levin and
Roziner, 2021). A business concern bring the transitional change when it has to replace the
existing process with a new process. It provides various benefits to implement the
organisation structure which are describes as under:
 Faster decision making: A well organisation structure provide faster decision
making because the gap between the top authority and the lower authority get reduced
with an effective communication. The flow of information will be smooth in a
business concern which leads to an effective decision making. The whole process get
change and understand the change and impact of the change.
 Improve operating efficiency: An effective organisation structure divide the
organisation into the various teams which ensures that the all role and responsibilities
are easily met by the team members in order to accomplish the goals of an
organisation. An organisation structure creates the streamlined system which help in
improving the overall operations of the firm and the work get done quickly and
effectively.
 Greater employee performance: With good organisation system all the employees
are aware with task and duties which are allotted by the top authority in a clear
manner. Thus, it provide guidance to the employees to perform their work in an
effective way and make them competent to perform best every day. This will help
them to increase their confidence level and boost morale.

 Eliminate duplication of work: The organisation structure change the process with
the new strategy which make an organisation competent to eliminate the duplication
of work(Liu, Tsui, and Kianto, 2021). The employees are divided into an operative
team according to their skills and knowledge, therefore the risk of meeting job duties
is eliminated.
 Reduce employee conflict: Each team has different roles and responsibilities to
perform the tasks in an entity which reduce the risk of conflict among the employees.
Once the employee get to know about their job then he get accountable for the
assigned job and provide feedback on performing their task. Therefore, there is no
reason to arise the disputes among the workers related to their job or nay other action
in a business organisation.
Organisational culture provide the collection of value, expectation and practices to the
employees which guide and inform the actions to be done(Yang and et. al., 2021). In relation
to FitFlop, the organisation culture help to understand the employees the impact of change
that has been made in an organisation through establishing a new strategy that is feel good
benefit strategy. The benefits of organisation culture in relation to transitional change are as
under:
Increase retention: The good culture of an organisation leads to the successful on boarding
of the employees and make them feel more valuable in a company. This will insist them to
retain in an organisation.
Improve productivity: A good company culture helps in improving the productivity of the
employees because they feel motivated and valuable which enhance their confidence level
ton perform the work.
Therefore, the organisational culture help in supporting the transitional change which
involves digitisation, product development, lowering cost and so on. The change brings the
overall change in the operations which also impact the culture of the organisation because the
belief, values and so on also get modified with the change management. This also improves
the interpersonal communication between the departments that asset in performing the job
responsibilities in an entity. The employee get motivated which make them competent to
reduce defects while performing their job and improve their productivity.

Question 2 (Also covered in PPT)
Analyse the ways where FitFlop may build an effective team through
motivation and also identify the team development attributes which may
contribute to the success of FitFlop.
Teamwork is a cooperation and struggles that are made by the group of members to
achieve the common goal of and organisation. Teamwork occurs in a business concern when
the employees provide their competencies and share their knowledge or professional
experience to accomplish the objectives. An effective team perform their work in an efficient
manner to complete a task. It makes the participant competent to share their creative ideas
which help them in solving the problem(Bourgault and Goforth,2021). It assist increased the
potential of the members to bring innovation in a company and enhance their personal
growth. With reference to FitFlop, there are some benefits of working in team which are
described as under:
 Foster creativity and learning: Teamwork helps in bringing the creativity which
inspire them to work together. They share their knowledge with each other and enable
themselves to learn from the participants. With reference to FitFlop, they are able to
learn new perspective of the people which make them more productive. This increases
the chances of learning from the various experience which one can use for the rest of
career ahead.
 Idea generation: Working in a team provide great fun to the entire team which
provide them opportunities to bring more ideas that can foster the better
understanding of the members of a group. In relation to FitFlop, this facilitates
brainstorming among the team where each participants is able to see the different
perspectives of each members. The ideas or result that are decided by a team can
never be replaced by any other method. When an employee work in a team so he get
to know about the efforts that he is making with the team.
 Share workload: Team work provide assistance to share the work load and achieve
the goal for the business organisation. The sharing of work with team members make
things quite easy for everyone. They are able to do the part at which they are good and
make their performance more good and valuable. In context to FitFlop, the manager
delegate the work according to the possessed skills of the employees and so that he
can ensure the maximum efficiency and high quality output.

 Overcome obstacle: A team can face the challenge through various learning and
come up with the multiple solution to handle all types of the problems(Khalili,and
Fathi, 2018). In relation to FitFlop, the teammates are able to help each other in the
difficulties and provide an effective way to perform the work. Therefore, they can
overcome the problems when they work in a team and offer help to one another in any
critical situation.
 Better services: When the workers work in a team so they are able to provide their
better services to an organisation. With reference to FitFlop, Teamwork provides
better customer services which help in satisfying the needs of the customers and also
increase their experience which encourage to remain stick with the product of a
business concern.
Another way of building an effective team is to motivate the employees to work
together where FitFlop provides various opportunities to the employees by following the
theories which are mentioned as under:
Maslow’s hierarchy of need
This is the theory of motivation that was developed by Abraham Maslow which
proposed that the human need can be categorised into the form of hierarchy(Lussier, 2019).
This hierarchy states that when the lower needs of human are satisfied then he move forward
to the other needs of hierarchy for fulfilment. There are five categories of the needs according
to the Maslow which are mentioned as under:
 Physiological needs: This refers to the basic needs which are required by every
human being such as air, water, food, clothing and so on. These are the basic
requirement which are necessary for the body. In addition to these the requirements
also includes the body temperature, shelter, breathing and so on. When someone is
lacking of these basic needs then they first strive to meet these needs. For example
when anyone is extremely Hungary so it is hard to concentrate on any other thing
apart from food. Therefore the fulfilment of basic need is important to go for other
needs.
 Safety needs: After satisfying the physiological needs one requires to go ahead for
this needs. This needs refers to live in safe environment to handle the typical situation.
These needs includes the financial security, health and wellness and safety against the

injury or accidents. For example someone is finding a job to earn his livelihood and
other is contributing money to the saving account to meet the uncertainty.
 Social needs: This needs refers to the feeling of being loved and accepted by others.
These are the needs which require emotional relationship which is derived from the
behaviours of human. This includes friendships, romantic attachments, family, social
groups and so on. People wants this need in order to avoid the problems of loneliness,
depression, anxiety and so on. Therefore, personal relationship is very important in
the life of people which impact the wellbeing and physical health.
 Esteem needs: These are the needs which are required to feel good about ourselves
which is divided into two components which are internal and external(Carducci,
2020). Internal constituents includes the self-respects, confidence, competencies,
achievements and so on. External esteem includes recognition, power, status,
admiration and so on. When these needs are met people feel confident and see their
contribution as valuable.
 Self-actualisation needs: These are the needs where people want to self-aware,
concerned with the personal growth and interested to fulfil their potential. Those
people have less concerned with the opinion of other person. This is feature which is
different from the other people. For one person it may involves helping to the other
people in their need for other person it may involves the creative or artistic work.
People use their full potential of performing the work in a best way as they are
capable and use their talent in a best manner.
Therefore by applying Maslow motivational theory, FitFlop can retain its employees in an
organisation, this may help in providing and fulfilling their basic need which encourage
enthusiasm and boost their confidence level.
Tuckman theory
This theory is a model which was first developed by the psychologist Bruce Tuckman.
This explains that a team handle the task from starting of the project to the end of the project.
It develops the maturity and ability in the members of a team which establishes relationship
and leadership style to perform the work in an effective manner. It explained that a team has
to face the five stages of development which are discussed as under:
 Forming: At this stage, the team is assembled or introduced each other and the task is
allocated to them where each member perform independently. During this stage of

development, the skills, background and interest are discussed(Donald and Carter,
2020). They are defined the goals of the projects and the timeline in which they have
to submit their project. The rules and regulation are also explained related to the
project and each member is defined their role to play.
 Storming: At this stage, the team share their ideas and knowledge and show their
competencies b to manage the tasks. In this phase, the relationship between the
members are made and broken. They decide an effective plan to complete a task by
focusing on the consensus. There should be strong leadership at this phase because
there are many problem at this stage.
 Norming: At this stage members create new ways of doing work and create an
agreement or consensus between them. All the roles and responsibilities are cleared to
them where big decision are made them and small are delegated to the small team
members. Thus, they accept the vital contribution of each team member in a group.
 Performing: This is a stage where team understand or familiar the strengths and
weaknesses of each other and are ready to help one another. They all are confident
and motivated to perform a task and shared their vision to reach to the valuable
solution(Williams, 2019). They work towards the achievement of the goals and look
after each other as well.
 Adjourning: This is a stage related to the people of a group and their wellbeing at the
end of the project. They shared their [positive attitude with each other while doing the
project work.
Conclusion
From the above discussion it has been concluded that effective leadership and
teamwork provides an organisation ways to perform their better services and can achieve the
goals of the business. An active team leader provides a great vision to the subordinates with
good strategy which assist them in performing their work and get more productive. There are
various approaches that a leader can adopt ion a business concern which help in taking better
decision and effective output. The report also stated about the culture and structure of an
organisation which plays a significant role in making the transitional change. Further, it
stated the importance of teamwork which assist a business concern in performing their
operations. It helps in sharing work and bringing more ideas to improve the productivity and
effective performance. It also assist in overcoming the obstacles and render better services to

the customers. In addition to this, it discussed the theory of motivation which is Maslow’s
hierarchy of need and Tuckman theory for building an effective team.

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