Fitmom Gym: A Unique Solution for Mothers' Fitness and Childcare

Fitmom Gym offers a unique solution for mothers struggling to find time for their fitness while taking care of their child. The gym provides a well-designed fitness area and attractive childcare center with a small playroom for kids. The company utilizes one space for gym, childcare, and soft play area, making it a lean entrepreneurial opportunity. The target market is mothers from age group 25 to 40 years with kids from age group 1 to 7 years. The gym offers a one-month free membership of childcare with the gym membership to test the product or service.

PRODUCT AND SERVICE PROTOTYPE
COMPANY: FITMOM
• The company offers the fitness
and gym service to the mothers.
• The gym offers soft play area to
kids of the mothers.
• The gym will provide the
childcare during the fitness
sessions of the mothers.
• The gym resolves the struggle of
mother for their fitness while
taking care of their child.
• The Gym will satisfy the mothers
on both end that is workout at the
same time childcare.
• It will satisfy the mothers by
providing some good own time
without any tension of the kids for
their daily fitness in order to
maintain their health.
Yes, it is unique
because it has childcare
area that includes soft
play area for kids and
gym together.

WHY THIS IDEA IS INVESTABLE, PROFITABLE AND
‘LEAN’ ENTREPRENEURIAL OPPORTUNITY
Newness
The idea of opening a gym for mums is new, as the research has demonstrated that mothers are highly busy
with kids, home care which make them struggle to spare time for themselves and their fitness and health. The
gym resolves this problem by offering gym and childcare together.
Uniqueness
The childcare with the soft play area for
the children is the unique concept with the
gym for mothers.
VRIO Framework
Is the business viable? – yes, it is having huge
potential in resolving the problem of mothers
regarding struggle to spare time for their health
and fitness.
Is the business rare? – yes there are very few to
none such gyms available in the target market.
Is the business inimitable- No
Is the business organisable? – Yes, the business
can be organised through effective human
resource.
Therefore, the seems to be profitable and
investable as it has potential of gaining
competitive advantage.
Lean opportunity
In terms of lean entrepreneurial opportunity, the company is utilizing
the one space of gym in three different segments that is gym,
childcare and soft play area which completely honours the lean
principles criteria.

CREATIVITY PROCESS

VALUE PROPOSITION
CANVAS
Gains
Customer
jobs
Pains
Gain Creator
Products and
Services
Pain creator
• Well designed and
equipped gym
• Attractive and child
friendly childcare
room
• Small play room with
toys and other fun
items.
• Gym area
and fitness
experts for
women.
• Childcare
centre
• No Hussle and struggle
of workout and
childcare together
• Regular monitoring of
kids by professionals.
• God safety ratings for
both mothers and
kids.
• Attractive playhouse
• Caretaker for kids • Manage both
childcare and
fitness together
• Spare time for
oneself as a
mother from busy
schedule.
• Child may not get
comfortable at the
childcare.
• Tiredness due to
gym.

Age group: 25 to 40 years
Location: Central park of London
Goals: to manage both fitness and child care at the same time without much struggle
Value Map
Do consumers are facing the problem that Fitmom gym is trying to resolve?
There are many research that states the issue of many mothers to skip gyms in order to take care of their child and homes. Especially for the busy working
women’s.
If there was resolution in form of product or service, would they buy it?
Yes, definitely.
Challenges
Positioning into target market, trustable caretaker, a large wide space to build three different space areas.
VALUE PROPOSITION CANVAS EXTENSION

Key Partners
• Child Caretakers
• Trainers (Men/women)
• Zumba Trainer
• Suppliers (Fitness
accessories)
Key Activities
• Taking care of child’s
• Solving fitness issues of
moms
• Organise fun fitness
activities for kids as
well.
Value Propositions
• Clients: reduce the
personal training cost
• Provider childcare area
and caretaker to mothers
with the gym
membership
• Trainers: bringing new
trend of training with
childcare centres for
mothers.
• Suppliers: making the
convenient and more
sales of the gym item
suppliers.
Customer
Relationships
A bridge between
motherhood and women’s
own care through gym and
childcare centre
Customer
Segments
• Mothers with age group
of 25 to 40 years
• Children from age of 1-
7 years
Key Resources
• Personal trainer and
caretakers
• Machines and
equipment’s
• IT software’s
Channels
• Website
• Social media
• Mobile app
Cost Structure Revenue Streams
BUSINESS CANVAS MODEL

ADD A SLIDE TITLE - 2
BUSINESS IDEA HYPOTHESIS
Who?
The target customer are mothers from age group of 25 to 40 years that
has the kid from age group 1 to 7 years and are struggling with skipping
the gym for the child’s care.
The need?
The customer is looking for the place where they can look after their kids
and at the same time do their work out to stay fit.
Segmentation
The mothers that are health conscious but are not able to manage the kid
and health together.
The working women with hectic schedule and child wanting to spare
time for herself and health.
How?
By offering a place where the both things childcare and fitness can work
out together is the Fitmom gym which has additional service of
childcare centre for the mothers to stay fit without worry of their
children.
.
Testing method
Interviews’ and surveys with potential target customers through organising
programme in public places to understand the views and perception of women’s
(Mothers)
Advertising through web page and social media in order to create awareness of
this new type of gym service.
Test product a or service by providing the mothers with one-month free
membership of childcare with the gym membership.
Testing goals
The company expects 50% of mothers will approach which is motivating for
employees to pursue this business idea.
The 30% of mothers approached the gym will fill the registration and membership
form.
Test Analysis
The test will run for the one moth at least, in which every data will be collected
and analysed thoroughly to understand the long term stability and growth of the
gym.

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