Fitmom Gym: A Unique Solution for Mothers' Fitness and Childcare

PRODUCT AND SERVICE PROTOTYPE
COMPANY: FITMOM
• The company offers the fitness
and gym service to the mothers.
• The gym offers soft play area to
kids of the mothers.
• The gym will provide the
childcare during the fitness
sessions of the mothers.
• The gym resolves the struggle of
mother for their fitness while
taking care of their child.
• The Gym will satisfy the mothers
on both end that is workout at the
same time childcare.
• It will satisfy the mothers by
providing some good own time
without any tension of the kids for
their daily fitness in order to
maintain their health.
Yes, it is unique
because it has childcare
area that includes soft
play area for kids and
gym together.

WHY THIS IDEA IS INVESTABLE, PROFITABLE AND
‘LEAN’ ENTREPRENEURIAL OPPORTUNITY
Newness
The idea of opening a gym for mums is new, as the research has demonstrated that mothers are highly busy
with kids, home care which make them struggle to spare time for themselves and their fitness and health. The
gym resolves this problem by offering gym and childcare together.
Uniqueness
The childcare with the soft play area for
the children is the unique concept with the
gym for mothers.
VRIO Framework
Is the business viable? – yes, it is having huge
potential in resolving the problem of mothers
regarding struggle to spare time for their health
and fitness.
Is the business rare? – yes there are very few to
none such gyms available in the target market.
Is the business inimitable- No
Is the business organisable? – Yes, the business
can be organised through effective human
resource.
Therefore, the seems to be profitable and
investable as it has potential of gaining
competitive advantage.
Lean opportunity
In terms of lean entrepreneurial opportunity, the company is utilizing
the one space of gym in three different segments that is gym,
childcare and soft play area which completely honours the lean
principles criteria.

CREATIVITY PROCESS