Business Plan for Flash Food: Robo-based Restaurant Services

Business Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Business detail.............................................................................................................................3
Macro environment overview.....................................................................................................3
Market and industry analysis:.....................................................................................................4
Porter's five forces model:...........................................................................................................5
Competitor analysis.....................................................................................................................5
Marketing and pricing strategies.................................................................................................6
Operation plan.............................................................................................................................7
SWOT analysis............................................................................................................................7
Financial requirement..................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan refers to a business document which consist important information related to
business like activities of business, its objectives and plan of company for purpose of attainment
of their goals (DeNoble and Zoller, 2017). This project report includes new business ideas that is
Flash Food that is based on Robo-based restaurant services. This project report includes
overview of macro environment and market and industry analysis. It also includes competitors
analysis for identification of competitors and operational plan of company.
TASK
Business detail
Flash Food is one of organisation which is offering healthy and tasty food to their customers
which is good for health of people. It is providing their services through robot in order to avoid
physical touch in their organisation and also to control spread of diseases in business (Frederick,
2021). In UK, people are facing difficulties for siding out healthy food with good taste but they
have fear of pandemic. In order to solve this problem, Flash Food is providing solution to
problem of customers by avoiding physical touch in their restaurants. This product is also
adopting sustainable practices in their organisation as it does not provide harm to customers and
environment. It is also serving customers in plant leafs instead of ceramic plates.
Macro environment overview
It is essential for managers of Flash Food to identify these factors and develop strategies which
helps them to overcome of impact of these factors. Some of these factors in context of Flash
Food are mentioned below:
Political Factors: Due to covid-19, government of UK has made various restriction over
business in order to control spread of disease. Managers of Flash Food needs to consider these
regulation in their business in order to control interference of government.
Economic Factors: Economy of UK is facing crisis due to pandemic situation and business I
suffering losses. In order to helps business, government is providing support to business by
giving them freedom which create opportunity to business of Flash Food.
Social Factors: Social factors are those factors which are related to social belief, norms and
values (Hanák and Grežo, 2020). There is increasing awareness among people related to their

health which provide opportunity to business of Flash Food as people are more demanding their
products.
Technological Factors: There is advancement in technology and trends of innovation business
which helps them to overcome of competition and also to allow company to differentiate their
products and service. It create opportunity for business of Flash Food as they are adopting
technology by offering different payment options. They are also offering Robo-services to their
customers.
Environmental Factors: Flash Food is a business which is adopting sustainable practices in
their organisation and also does not providing harm to their business (Hopp and Greene, 2018).
Legal Factors: There are various laws related to food safety, food business registration, food
premise approval and many more. Flash Food is one of organisation which are considering all
these regulation in business.
Market and industry analysis:
STP analysis: STP analysis in context of Flash Food is mentioned below:
Segmentation: Segmentation refers to a process of dividing of customers in market into group of
people who posses same traits, characteristics and needs (Inkon, 2019). Flash Food is one of
organisation which is selecting geographic segmentation for their business that allow them to
meet needs of group in a cost effective manner.
Targeting: Targeting refers to a process that that helps business for purpose of finding out
attractive segment in business. Flash Food is one of organisation is targeting a segment on basis
of profitability and market potential.
Positioning: Flash Food is differentiating their products and service on different basis like
through adopting sustainable practices and adoption of robots for purpose of serving foods
(Johnson and Garvin, 2017).
Porter's five forces model:
Porter's five forces model is one of model which is related to analysation of different components
of industry. Explanation of these factors in context of Flash Food is mentioned below:
Competition in industry: There is increasing competition in food service industry as there bare
any players at both national and interactional level providing their services in market off UK. So,
Flash Food has lessor threat of high threat from this factors in restaurants industry.