Effect of flexible working on employees’ motivation in hospitality sector. A case study of Rosewood Hotel London

Research Proposal Form
Student Name:
Student Number:
Centre Name:
Tutor:
Date: 17.06.2022
Unit: HNBS 311
Proposed title:
Effect of flexible working on employees’ motivation in hospitality
sector. A case study of Rosewood Hotel London.

Section One: Title, objective, responsibilities
Effect of flexible working on employee’s motivation in hospitality sector. A case study of Rosewood
Hotel London
Aims & Objectives
Aim
The aim of the study is to investigate the effect of flexible working on employees' motivation in
Rosewood Hotel London.
Objectives
• To examine the concept of flexible working.
• To investigate to role of employees’ motivations.
• To assess the relationship between flexible working and employees’ motivation.
• To recommended best strategy to Rosewood Hotel London on the effect of flexible working on
Employees’ motivation.
Research Background:
Business is dynamic in nature due to this various challenges faced by organization during covid-19.
Also, hospitality industry is impacted by covid-19 pandemic, not only related to people in industry but
also it is the witnessed of significant change (Anya, Adeniji and Ikeagbo, 2021). There is positive as
well as negative relationship between employee motivation and flexible working. The present study is
based on Rosewood Hotel & Resorts London. Rosewood Hotel & Resorts is an international luxury
hotel and resort company that operating more than 29 hotels in 17 countries. The study will
investigate the effect of flexible working on employees' motivation in Rosewood Hotel London. This
will enable the researchers to recommend best post-pandemic strategy to Rosewood Hotel London on
the effect of flexible working on employees’ motivation
Section Two: Reasons for choosing this research project
The reason behind choosing this topic is to understand the impact of covid-19 on employee motivation
during the flexible working hours. Hospitality industry is affected in pandemic in order to face different

challenges such as changing working pattern. This is also considered as the hardiest hit for service
oriented sector. Further, employee motivation helps to improve the level of energy during any time.
Also, it helps to different ways to motivate employees and during pandemic hours helps to increase
the productivity (Azizi, Atlasi and Naemi, 2021).
Scope of Research Study:
The scope of study is to identify the impact of employee motivation and flexible working hours covid-
19 on employee motivation. Also, it helps to increasing the knowledge regarding pandemic and how
hospitality industry affected by it. With the help of wide research it helps to improving knowledge
regarding the flexible hours provided by company in order to motivate employee. There are specific
impacts the Covid on employees motivation and need of worker in order to outlined by different
sources.
Section Three: Literature sources searched
Introduction
Flexible working is the best strategy that any company can provide in order to manage the situation
like pandemic. Also, it helps to motivate employees in effective manner. Also, by using different
opinion of author researcher will explore more about topic. Then with the help of research
methodology it helps to allow reader in order to critically evaluate the reliability ands validity of study.
Theme 1: Analysing concept of flexible working hours.
According to Diab-Bahman and Al-Enzi, (2020) it has been analysed that employee motivation is
refers to the level of energy, commitment and creativity that help workers bring to their jobs. This is
the most important consent of any company in order to more focus on different factors which help to
motivate employees. During covid-19 many problems faced by employees in hospitality industry. To
offering flexible working hours to the employees are help to boost the morale as well; as improving the
physical and mental well-being. Remote working is advantage of many workers in order to help the
organization for retaining and keeping the effective and good employees. Also, it helps to provide the
space for be creative for employees.
Theme 2: Identifying different factor which influence employee motivation during covid-19.
Forbes, Birkett and Whiteman, (2020) analyse that employee motivation is a reason of driving
all the actions but there are many factors which affect employee motivation such as salary of
employee. During covid -119 hospitality industry affected and that is why there are many employees
who have lost their job. Some of them are get less salary that is why employees get demotivated and

it impacts on their performance. On the other hand, Gigauri, (2020) said that the non-monetary
incentives are influenced positively in order to provide flexible working hours to employees. It helps to
get public appreciation and acknowledgement by doing all task well done. Also, offers vouchers or
tangible goods then providing opportunity of work from home.
Theme 3: Assess the relationship between flexible working hours and employee motivation.
According to Koekemoer, Govender and Brouwers, (2021) it can be said that flexible working hours is
referred to advantages for many workers that can help an organization in order keep and retain the
effective employee. This is also helped to be creative in flexible working hours in order to more focus
on other activities for learning new things. There is positive relationship for flexible working hours and
employee motivation in order to reduce the stress and help to strength the loyalty of employees. It
directly increases the productivity of the organization with the help of boot the performance of
employees.
Theme: 4 To recommended best strategy for which employee motivation during flexible working
hours.
Pamungkas, Haryono and DA, (2022) said that to provide training to employees during flexible
working hours help to improve their performance in order to manage the work in effective manner.
Also, other strategy is to provide work from home to those employees who are not able to come to
office. This help to encourage happiness and help to build the growth of employees. This is the best
strategy to build good relationship with employers and employees.
Section Four: Activities and timescales
How long this will take: