Flipkart’s Operating Strategies

RUNNING HEAD: FLIPKART’S OPERATING STRATEGIES
FLIPKART’S OPERATING STRATEGIES

FLIPKART’S OPERATING STRATEGIES
Introduction
Flipkart is one the leading e-commerce portal of India and is one of the most successful
Indian start-up (Pathak). The e-commerce platform allows customers to sell and buy products
over the online platform, by providing a marketplace for buyers and sellers. The online Flipkart
business B2C model provides an effective shopping opportunity. Through effective utilization of
operating strategies, the Company is able to provide attractive discounts to buyers, which
provides substantial profits to it. Sellers in Flipkart provide commission for the services received.
Flipkart business model undertakes various efforts such as website updates and advertisement for
enhancing the business of its affiliate networks (Vyshnavi & Nair). The scope of the current
discussion undertakes a detailed analysis of Flipkart’s operating strategies which have allowed
enhancement of its business.
Operating Strategy
Flipkart makes use of an operating strategy that is best suited for the markets of India,
this allowed the Company overtakes Amazon in India to become the leading retailer. The current
discussion analyses the supply strategy of the Company that has allowed the Company
improvises on its capacity planning as well as product developmental strategy (Johansson &
Winroth, 2010). The varied supply strategy used by the Company is as below;
1. Analyzing Customer Behaviour: Flipkart analyses customer reviews for each and
every product. It updates its website frequently and designs products based on
customer reviews. It undertakes extensive data analytics of products and customer
reviews, then either continues or improvises on a product or discontinues the product.
It gives seller's ratings based upon their details provided with the Company and
customer reviews. It offers a various discount on occasions to Indian customers to
attract them. Flipkart provides ratings to its resellers, such that consumers can select
product accordingly.
2. Return Policy: The supply chain policy of Flipkart is designed in a manner that
allows easy return of goods (Langa, 2018). Flipkart offers its customers immediate
return policy or returns within a specified time period for each product. Customers
2